Align Probiotic Launches Nationwide Call For Backup to Help Women 50 and Beyond Combat Occasional Gas and Bloat

Key Terms

probiotic medical

Live microorganisms, most often bacteria or yeast, that are added to foods or supplements to support digestion and overall gut health — think of them as friendly tenants brought into a crowded apartment building to restore balance. Investors watch probiotics because consumer demand, scientific evidence, labeling rules and safety data directly affect product sales, regulatory risk and a company’s valuation, so study results or policy changes can move stock prices.

microbiome medical

Microbiome is the community of tiny living organisms—bacteria, viruses, fungi and their genes—that live in a particular place, like the gut, skin or soil; think of it as a neighborhood of microscopic life that affects how that environment works. Investors care because changes or products that target the microbiome can alter health outcomes, crop yields or consumer product performance, creating new markets, regulatory risks and potential shifts in revenue for companies.

b. longum 35624™ medical

b. longum 35624™ is a specific, trademarked strain of Bifidobacterium longum, a friendly gut bacterium used in dietary supplements and functional foods to support digestive and immune health. Like a named cultivar of a crop or a secret recipe, the exact strain matters because claims, clinical evidence, labeling rules, and licensing rights hinge on that precise organism, which can affect product differentiation, regulatory review, and sales potential for investors.

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The No. 1 doctor-recommended probiotic brand^‡ empowers super women to have digestive confidence by winning an Align SideKIT

CINCINNATI--(BUSINESS WIRE)-- Align Probiotic is unmasking a quiet disruptor facing the world’s ultimate superheroes. As women 50 and older balance demanding careers, support their children, care for aging parents, and just generally keep the world spinning, millions of these high-performing women are quietly powering through uncomfortable realities of midlife, including taboo wellness obstacles -- occasional bloating, gas, and abdominal discomfort.

The No. 1 doctor-recommended probiotic brand‡ empowers super women to have digestive confidence by winning an Align SideKIT

On June 16, Align Probiotic launched a national campaign designed to change the narrative, encouraging do-it-all women to turn the care they give to the world inward, to nurture their inner warrior, and reclaim their digestive confidence. Superheroes across the country looking for a sidekick to support digestive gut health can head to Super-Align.com for a chance to win one of 500 Align SideKITs until June 30, 2026.

Curated specifically for a busy lifestyle, each SideKIT includes:

• A full one-month supply of Align Probiotic featuring its unique probiotic strain to help soothe occasional bloating, gas, and abdominal discomfort.*
• A premium, travel-ready bag designed to tuck into any daily commute or carry-on luggage.

The promotion hit the streets with branded superhero women across Manhattan who intercepted busy women on the go, handing out Align SideKITs and conducting high-energy, rapid-fire "Man on the Street" interviews to discuss how everyday New Yorkers manage to do it all, who the superwomen in their lives are, and how they protect against the "nemesis" of occasional gas and bloating.

From there, the campaign takes to the skies on June 17 over Manhattan’s iconic skyline. A custom plane-towed aerial banner will fly along the Hudson River and major New York City sightlines, inviting women to call for backup via sweepstake.

“Our goal with this campaign is to strip away the stigma around the uncomfortable realities of digestive discomfort that often impact women in midlife, and empower them to nurture their inner warrior,” said Elizabeth Makras, Align Probiotic Brand Director. “Women in their 50s and beyond are everyday superheroes, and they shouldn’t have to power through occasional bloating and gas in silence. Align Probiotic features a unique strain and the Align SideKIT is our way of delivering this support directly to women on the go, helping them have digestive confidence and enjoy life*.”

Align Probiotic features a unique strain, B. longum 35624™, which naturally helps maintain digestive balance, relieve occasional bloating and gas, and can help maintain a healthy microbiome.* Although the body requires a brief adjustment period to the introduction of a new probiotic strains, most individuals can expect to feel the positive impact of Align within just one month of daily use.

For more information about the campaign, to enter the national sweepstakes, or to discover the science behind Align Probiotic, visit Super-Align.com and alignprobiotics.com.

ABOUT ALIGN PROBIOTIC

Align Probiotic has a variety of daily probiotic supplements for everyone in the family to help support a healthy digestive system*.

The digestive benefits in our Align 24/7 Digestive Support ^*§ capsules come from a unique strain of bacteria only found in Align. In the 1990s, a group of gastroenterologists and microbiologists began researching probiotic strains, and they discovered Bifidobacterium 35624™ – which helps relieve occasional bloating, gas, and abdominal discomfort* and is backed by 20+ years of research.

Along with Align 24/7 Digestive Support ^*§, some of our other most popular products are: Bloating Relief + Food Digestion, which has a probiotic to relieve occasional bloating* and Vitamin B12 to help break down food into cellular energy*; Women’s Dual Action, which has probiotics to help support vaginal health* and a botanical to help support monthly mood balance*; and DualBiotic gummies which has a prebiotic to help nourish good bacteria and a probiotic to add more good bacteria to the gut*

Even gastroenterologists prefer Align and recommended it over 2 times more often than any other probiotic brand. ^‡‡

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

§Fortifies your digestive system 24/7 with continued daily use.*"

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

‡‡Recommended 1.75x more among Doctors who recommended a brand of probiotic in ProVoice 2025"

View source version on businesswire.com: https://www.businesswire.com/news/home/20260617202849/en/

amara.saputo@citizenrelations.com

Source: Procter & Gamble