‘9 Elements’ Cleaning Collection Rolls Out to Combat Hard Water Issues Found in 85% of American Households

Rhea-AI Summary

Procter & Gamble has launched 9 Elements, a line of laundry and home care products that utilize vinegar and plant-based ingredients, enhanced through science to tackle challenging cleaning issues. Hard water, affecting 85% of U.S. households, often traps residues and odors, complicating cleaning efforts. The 9 Elements product line includes laundry detergent, purifying softener, multi-purpose cleaner, bathroom cleaner, and dish soap, each specifically formulated to combat hard water build-up. All products meet EPA Safer Choice standards, ensuring effective and safe cleaning solutions.

Positive

• Launch of 9 Elements product line enhances P&G's portfolio in the cleaning products market.
• Products formulated to address hard water issues, a common problem in 85% of U.S. households.
• Compliance with EPA Safer Choice standards indicates product safety and environmental responsibility.

Negative

• None.

9 Elements is a line of laundry and home care products with vinegar and plant based ingredients that are super-charged by science and breakthrough technology to tackle the toughest cleaning problems without sacrificing quality over clean.

“Did you know that every time you clean your home or clothes, your water is actually working against you?” said Sammy Wang, Senior Design Scientist who orchestrates bringing the science of products to life. “Hard water is present in 85% of US homes and contains dissolved minerals and heavy metals. While not harmful, these minerals and heavy metals are the culprits behind some of the toughest cleaning challenges because they trap residues and odors like a glue. Invisible to the eye at first, these deposits build up over time and can cause problems like soap scum, stiff and faded fabrics, spots on glasses and so much more – until now.”

While a lot of consumers create their own vinegar based cleaning products, 9 Elements took it to a new level by super-charging the power of vinegar so the product can dissolve hard water build-up and release trapped residues and odors. Made with never more than 9 ingredients, it’s an easy choice for an everyday, and more importantly, effective clean.

Complete with a laundry detergent, purifying softener, multi-purpose cleaner, bathroom cleaner and liquid dish soap, each product is formulated to purify fabrics, dishes, and kitchen and bathroom surfaces.

9 Elements Product Line: A line of fabric and home care products that meets EPA Safer Choice Product Standards.

• Laundry Care: 9 Elements fabric care products are gentle on skin and leave a light fresh scent from essential oils:
  • Laundry Detergent: Purifies fabrics from hard water build-up and trapped odors.
  • Purifying Softener: Like a detox for clothes, removes hard water metals and trapped odors to soften fabrics and restore colors.
• Home Cleaning: Made without artificial preservatives, dyes, thickeners and synthetic fragrances:
  • Bathroom Cleaner: The breakthrough formula cleans soap scum, hard water buildup, and grime while remaining safe for use on everyday bathroom surfaces like ceramic, tile, and porcelain.
  • Multi-Purpose Cleaner: Dissolves greasy residues, removes tough soap scum, and fights hard-water stains on everyday surfaces like hardwood, stainless steel, granite, glass, and more.
  • Dish Soap: Vinegar powered to remove grease and residues, like hard water minerals and tough coffee & tea stains.

To learn more about 9 Elements, visit: https://nine-elements.com/

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news

View source version on businesswire.com: https://www.businesswire.com/news/home/20210406005663/en/

FAQ

What is the 9 Elements product line from PG?

9 Elements is a new line of laundry and home care products made with vinegar and plant-based ingredients designed to tackle tough cleaning problems.

How do 9 Elements products benefit consumers?

They effectively combat hard water build-up and trapped odors, making cleaning easier and more efficient.

Are 9 Elements products safe to use?

Yes, all 9 Elements products meet EPA Safer Choice Product Standards, ensuring they are safe for consumers.

What types of products are included in the 9 Elements line?

The product line includes laundry detergent, purifying softener, multi-purpose cleaner, bathroom cleaner, and dish soap.

Why is hard water a problem for cleaning?

Hard water contains dissolved minerals and heavy metals that can trap residues and odors, making cleaning less effective.