Perry Ellis International to Showcase Global Lifestyle Brands at Licensing Expo

Rhea-AI Summary

Perry Ellis International, a global fashion house, will exhibit its diverse portfolio of fashion and lifestyle brands at the 2024 Licensing Expo in Las Vegas. Featured brands include Perry Ellis, Perry Ellis America, Original Penguin by Munsingwear, Farah, Cubavera, Laundry by Shelli Segal, and Rafaella. Sports-inspired brands such as Gotcha, Grand Slam, Ben Hogan, and Original Penguin by Munsingwear will also be showcased. The company aims to leverage licensing as a key component of its strategy, boasting over 145 active licensees across 55+ countries. The event marks Perry Ellis's first participation in a domestic licensing show, following success in London. CEO Oscar Feldenkreis emphasized the company's innovative approach to product development, aiming to expand product categories and enhance brand equity internationally.

Positive

• Perry Ellis International will showcase at the 2024 Licensing Expo, increasing brand visibility.
• The company has over 145 active licensees in 55+ countries, indicating strong global reach.
• Participation in the Licensing Expo marks an expansion into domestic shows, reflecting strategic growth.
• CEO highlighted continuous innovation and modern approaches in product development.
• Focus on expanding product categories and cross-industry penetration.

Negative

• No specific financial data or projected financial impact from the expo participation is provided.
• Potential costs associated with participating in the Licensing Expo are not addressed.

MIAMI--(BUSINESS WIRE)-- Global fashion house, Perry Ellis International, will be exhibiting at the 2024 Licensing Expo in Las Vegas featuring its impressive portfolio of fashion and lifestyle brands showcasing its: namesake Perry Ellis®, Perry Ellis America®, Original Penguin by Munsingwear®, Farah®, Cubavera®, Laundry by Shelli Segal® and Rafaella®, as well as our sports inspired lifestyles brands including: Gotcha®,Grand Slam®, Ben Hogan® and Original Penguin by Munsingwear® golf, racquet and paddle. Our brands offer an array of lifestyle genres from fashion to sports including swim, surf and skate.

Come check us out at Booth # H102 and get a sneak peek at some of the most iconic brands in the industry. (Photo: Business Wire)

“Licensing is one of the most powerful components of our corporate strategy with a current roster of over 145 active licensees in 55+ countries. Participation in this domestic show is a new venture, as we build off the momentum of last season’s Brand Licensing Show in London. We are continuously seeking licensing partnerships for product category expansion and cross industry penetration enhancing our brand equity appealing to a larger international audience,” stated Oscar Feldenkreis, CEO and President. Always at the forefront of innovation and technology, we take a progressive and modern approach to product development enabling us to offer newness via performance fabrics, original fashion concepts and dynamic collections.

Calling all brand activators for licensed products, partnerships and brand collaborations to create excitement and opportunities with some of the most premier and renowned brand and identifiable logos in the fashion industry. Why not team up with some of the world’s most engaging brands, as we transform and influence today’s retail business environment? Our entrepreneurial spirit, competitive strengths, buoyed by the expertise of our family owned business of talented industry professionals, positions us to capitalize on today’s global trends.

Come check us out at Booth # H102 and get a sneak peek at some of the most iconic brands in the industry.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collections of men’s dress and casual sportswear, golf sportswear, lifestyle men’s sportswear and women’s lifestyle collections are distributed through major retail channels. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®,Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Farah® and Gotcha®. Laundry by Shelli Segal® and Rafaella®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel and accessories. Additional information on the company is available at www.pery.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240518949292/en/

Lori Medici, SVP Marketing/Communication, lorraine.medici@pery.com

(305) 873-1209

Source: Perry Ellis International, Inc.

FAQ

What event is Perry Ellis International participating in with their brands?

Perry Ellis International is participating in the 2024 Licensing Expo in Las Vegas.

What brands will Perry Ellis International showcase at the expo?

Perry Ellis International will showcase brands including Perry Ellis, Perry Ellis America, Original Penguin by Munsingwear, Farah, Cubavera, Laundry by Shelli Segal, Rafaella, Gotcha, Grand Slam, Ben Hogan, and Original Penguin by Munsingwear golf.

What is the significance of Perry Ellis International participating in the Licensing Expo?

Participation in the Licensing Expo signifies Perry Ellis International's strategic move to increase brand visibility and expand licensing partnerships domestically.

How many active licensees does Perry Ellis International have?

Perry Ellis International has over 145 active licensees in more than 55 countries.

What is the goal of Perry Ellis International's participation in the Licensing Expo?

Perry Ellis International aims to expand product categories, enhance brand equity, and attract new licensing partnerships through its participation in the Licensing Expo.