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Original Penguin Golf and Tennis Set to Capitalize on the Asia Pacific Region Through a New Strategic Partnership
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Perry Ellis International has entered into an exclusive strategic partnership with Walkinshaw Sports to distribute Original Penguin golf and tennis apparel across Australia and New Zealand. This initiative will launch in April 2023 and will feature the Fall 2023 and Spring 2024 collections. The brand is endorsed by prominent athletes like Cameron Smith and Ajla Tomljanović, enhancing its visibility in the region. Oscar Feldenkreis, CEO of Perry Ellis, expressed enthusiasm for the partnership, citing Walkinshaw's expertise as pivotal for expanding their market presence. Walkinshaw Sports is recognized as Australia's leading multi-brand golf distributor, managing over 1,000 retail locations and offering a wide range of golf products.
Positive
Exclusive partnership with Walkinshaw Sports enhances distribution capabilities.
Launch of Original Penguin collections starting April 2023 will increase brand exposure.
Endorsements from top athletes may drive brand popularity in Australia and New Zealand.
Negative
None.
MIAMI--(BUSINESS WIRE)--
Perry Ellis International and Walkinshaw Sports have agreed an exclusive strategic partnership to officially distribute Original Penguin golf and tennis clothing to the Australian and New Zealand wholesale and retail market. It comes as two of the brand’s biggest globally recognized Ambassadors, Cameron Smith and Ajla Tomljanović, who compete professionally on the world stage within golf and tennis respectively, continue to grow and endorse the brand in their home market.
“We are excited to expand our global distribution and partner with Walkinshaw Sports, an established and recognized leader in sports apparel wholesale distribution,” stated Oscar Feldenkreis, CEO and President of Perry Ellis International. “We are delighted that they will use their expertise and relationships to grow our footprint and penetration in the region to the delight of our brand fans and consumers.”
Dan Harrap, Managing Director of Walkinshaw Sports comments, “We are extremely proud to be partnering with the globally recognised organization that is Perry Ellis and to be the exclusive Australian and New Zealand distributor for Original Penguin Golf and Tennis. The Penguin logo is iconic and comes with a rich history and heritage. Furthermore, the brand is even more relevant locally with it being endorsed by Australia’s highest ranked golfer and 2022 Open Champion Cameron Smith, plus tennis professional Ajla Tomljanović. Working in full collaboration with all PEI associates, we look forward to offering the superb product collections to our trusted retail partners and building the brand in our market.”
Walkinshaw Sports will officially launch the brand into the market starting April 2023 and will be showcasing Fall 2023 Golf and Spring 2024 Golf and Tennis collections for men and women. The new collections showcase dynamic prints, classic styling and technically advanced fabrics. Being a true modern classic brand, it is trusted by brand fans around the world for both sport and leisure. The product design ethos reinforce and reflect the brand’s authenticity and heritage while embracing a passion for the good times.
For over 60 years Original Penguin, and its namesake icon Pete the Penguin, has been adorned and adored by the masters of leisure and sport to define itself as an American classic. Today, the Penguin icon still stands as a signal for those who know how to be an original and what you wear for the good times.
About An Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s and children’s clothing, accessories and fragrances. The brand continues to evolve into the sports arena with the addition of tennis and pickleball apparel. Original Penguin is a global brand with retail stores worldwide.
About Walkinshaw Sports
Walkinshaw Sports is Australia’s largest multi-brand golf distributor with a portfolio which includes a significant range of leading golf brands. Walkinshaw Sports offers the industry a wealth of golf product distribution backed up by an industry leading sales and marketing infrastructure.
Whether owned or distributed under license throughout the Pacific Region, Walkinshaw Sports’ reputation is focuses on quality, value, and relationships. It is a reputation based on many years of experience and in-house innovation. Servicing 1000+ retail doors whilst managing complex distribution models is why Walkinshaw Sports are now one of the leading and most trusted companies in the industry.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at www.pery.com
What is the new partnership announced by Perry Ellis International?
Perry Ellis International has formed an exclusive partnership with Walkinshaw Sports to distribute Original Penguin apparel in Australia and New Zealand.
When will the Original Penguin brand launch in Australia and New Zealand?
The Original Penguin brand will officially launch in Australia and New Zealand starting April 2023.
Who are the brand ambassadors for Original Penguin?
The brand ambassadors for Original Penguin are Cameron Smith, a professional golfer, and Ajla Tomljanović, a professional tennis player.
What collections will Walkinshaw Sports showcase?
Walkinshaw Sports will showcase the Fall 2023 Golf and Spring 2024 Golf and Tennis collections for men and women.
What does the partnership with Walkinshaw Sports mean for Perry Ellis International?
The partnership enables Perry Ellis International to expand its market presence and distribution network in Australia and New Zealand.
