Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

Rhea-AI Summary

Perion Network Ltd. (NASDAQ: PERI) has appointed Ben Flaccus as Managing Director of Retail for Undertone. Flaccus, who previously served as a consultant, brings nearly two decades of advertising technology experience. His leadership is expected to enhance product development and partnerships, focusing on personalized advertising solutions for retail and CPG sectors. Flaccus aims to leverage Undertone's high-impact ad formats to drive improved returns for clients, emphasizing real-time content and relevant ad experiences.

Positive

• Ben Flaccus's extensive experience in advertising technology is expected to drive growth.
• Flaccus's leadership could enhance Undertone’s product offerings and client solutions.
• Potential for increased return on advertising spend (ROAS) for retail advertisers, with claims of up to 19x returns.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben's contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions. We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.

Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220907005767/en/

Kim Leone

SVP, Marketing

kleone@undertone.com

Source: Undertone

FAQ

Who is Ben Flaccus and what is his role at Perion Network Ltd.?

Ben Flaccus is the newly appointed Managing Director of Retail at Perion Network Ltd.'s Undertone division.

What experience does Ben Flaccus bring to his new role at Perion Network Ltd.?

Flaccus has nearly two decades of experience in advertising technology and has previously worked as a consultant for Undertone.

How is Undertone planning to improve its retail and CPG solutions under Flaccus's leadership?

Flaccus aims to enhance Undertone's advertising solutions by focusing on personalized, localized content and integrating real-time offers.