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Perion’s Momentum Continues, Achieves Record Second Quarter With Revenue Up 34% Year-over-Year, Net Income Up 175%

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Perion Network Ltd. (NASDAQ: PERI) reported strong Q2 2022 results, achieving record revenues of $146.7 million, a 34% increase year-over-year. Display advertising revenue grew by 41%, driven by a 273% rise in video revenue. The company’s net income surged by 175% to $19.5 million, and Adjusted EBITDA increased by 99% to $28.5 million, showcasing effective growth strategies amid economic challenges. Perion remains confident in achieving its annual guidance, having increased its revenue and EBITDA expectations due to strong market performance and effective operational efficiencies.

Positive
  • Total revenue increased by 34% to $146.7 million year-over-year.
  • Net income grew by 175% to $19.5 million compared to Q2 2021.
  • Adjusted EBITDA rose by 99% to $28.5 million, indicating strong operational performance.
  • Video revenue surged by 273%, now constituting 44% of Display Advertising revenue.
  • SORTTM customer base nearly doubled to 126, with a 62% increase in customer spend.
Negative
  • Traffic Acquisition Costs (TAC) accounted for 58.6% of revenue, highlighting high costs in acquiring traffic.

Company Reiterates Annual Guidance, Reflecting Ongoing Confidence in Sustainable Growth Despite Challenging Macro Environment

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)-- Perion Network Ltd. (NASDAQ & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising – today reported record financial results for the second quarter ended June 30, 2022.

“Second quarter 2022 results mark Perion’s eighth consecutive quarter of year-over-year revenue and Adjusted EBITDA growth, demonstrating the predictability and sustainability of our business model, underpinned by our diversification strategy,” said Doron Gerstel, Perion’s CEO. “Our structural diversification by channel provides us with a unique level of agility to shift our business to where media budgets are trending. In response to the current macro-economic pressure, advertisers are demanding greater performance, and shifting media budgets to direct response. This has driven the RPM (Revenue Per Thousand searches) of our search advertising to an all-time record high.”

“Perion’s continued margin expansion demonstrates the effectiveness of our Intelligent HUB (iHUB). By connecting all our data assets and analyzing signals from all channels on both sides of the open web, iHUB optimizes campaign yields, increases operational efficiencies and powers new, innovative products like SORTTM. These capabilities leverage our data advantage and deep understanding of market trends to support the growing number of advertisers who struggle to tackle the cookieless future ahead, and even more importantly, reflect that consumers increasingly favor brands that protect their privacy,” added Mr. Gerstel.

“Our growing marketplace traction is measurable by a significant increase in SORT™ campaigns, which, when combined with ongoing positive trends, have increased customer spend on video and CTV, giving us confidence that our momentum is sustainable even in the face of global economic concerns,” concluded Mr. Gerstel.

Second Quarter 2022 Highlights

- Video revenue grew by 273% year-over-year, representing 44% of Display Advertising revenue

- CTV revenue grew by 90% year-over-year, representing 6% of Display Advertising revenue

- SORTTM customers nearly doubled quarter-over-quarter from 65 to 126, and SORTTM customers' spend increased by 62%, accounting for 14% of Display Advertising revenue

- Increase in the adoption of our Video Platform holistic solution:

  • 145% year-over-year increase in Video Platform to 54 publishers
  • 52% year-over-year increase in revenue from retained Video Platform publishers

- The number of search advertising publishers increased by 33% year-over-year, RPM increased by 42% over the same period

Second Quarter 2022 Financial Highlights(1)

In millions,

except per share data

Three months ended

 

Six months ended

 

 

June 30,

 

June 30,

 

 

2022

 

2021

 

%

 

2022

 

2021

 

%

 

Display Advertising Revenue

$

81.6

 

$

58.0

 

+41%

 

$

150.2

 

$

96.2

 

+56%

 

Search Advertising Revenue

$

65.1

 

$

51.6

 

+26%

 

$

121.8

 

$

103.3

 

+18%

 

Total Revenue

$

146.7

 

$

109.7

 

+34%

 

$

272.0

 

$

199.5

 

+36%

 

GAAP Net Income

$

19.5

 

$

7.1

 

+175%

 

$

35.0

 

$

10.4

 

+237%

 

Non-GAAP Net Income

$

24.5

 

$

12.3

 

+99%

 

$

45.2

 

$

19.3

 

+134%

 

Adjusted EBITDA

$

28.5

 

$

14.3

 

+99%

 

$

51.1

 

$

23.1

 

+122%

 

Adjusted EBITDA to Revenue Ex-TAC

 

47%

 

 

33%

 

+43%

 

 

44%

 

 

29%

 

+51%

 

Net Cash from Operations

$

25.7

 

$

14.6

 

+76%

 

$

49.3

 

$

28.1

 

+75%

 

GAAP Diluted EPS

$

0.41

 

$

0.19

 

+116%

 

$

0.74

 

$

0.29

 

+155%

 

Non-GAAP Diluted EPS

$

0.51

 

$

0.33

 

+55%

 

$

0.95

 

$

0.53

 

+79%

 

 

 

 

 

 

 

(1)See below reconciliation of GAAP to Non-GAAP measures

Outlook

“Our strong performance, our team's excellent execution, continuing market share gains and improving efficiencies give us confidence that we will, at least, achieve the high-end of our full-year Adjusted EBITDA guidance, even when taking further global recessionary conditions into account,” Mr. Gerstel concluded.

($M)

2021

Prior 2022 Guidance

Current 2022 Guidance

YoY Growth %

Revenue

$478.5

$620-$640

$620-$640

32%(1)

Adjusted EBITDA

$69.6

$98-$102

$102 +

47%

Adjusted EBITDA to Revenue Ex-TAC

37%

40%(1)

41%(1)+

 

(1)At guidance midpoint

Financial Comparison for the Second Quarter of 2022

Revenue: Revenue increased by 34% to $146.7 million in the second quarter of 2022 from $109.7 million in the second quarter of 2021. Display Advertising revenue increased by 41% year-over-year, primarily due to a 273% growth in video, now representing 44% of Display Advertising revenue (17% in 2021) and 90% increase in CTV revenue, which represents 6% of Display Advertising revenue. Number of SORTTM customers nearly doubled quarter-over-quarter, from 65 to 126, SORTTM customers spending increased by 62%, representing 14% of Display Advertising revenue. Search revenue increased by 26%, accounting for 44% of revenue, primarily due to a 42% increase in average RPM and a 33% increase in number of publishers.

Traffic Acquisition Costs (“TAC”): TAC amounted to $86.0 million, or 58.6% of revenue, in the second quarter of 2022, compared to $66.2 million, or 60.4% of revenue, in the second quarter of 2021. The media margin improvement was primarily due to improved commercial terms, a favorable product mix of ad formats, and the iHUB Control Systems.

Net Income: On a GAAP basis, net income increased by 175% to $19.5 million in the second quarter of 2022 from $7.1 million in the second quarter of 2021.

Non-GAAP Net Income: Non-GAAP net income was $24.5 million, or 16.7% of revenue, in the second quarter of 2022, compared to $12.3 million, or 11.2% of revenue, in the second quarter of 2021. A reconciliation of GAAP to non-GAAP net income is included in this press release.

Adjusted EBITDA: Adjusted EBITDA was $28.5 million, or 19.4% of revenue (and 47% of revenue Ex TAC), in the second quarter of 2022, compared to $14.3 million, or 13.0% of revenue (and 33% of revenue Ex TAC), in the second quarter of 2021. A reconciliation of GAAP Net Income to Adjusted EBITDA is included in this press release.

Cash and Cash Flow from Operations: As of June 30, 2022, cash and cash equivalents and short-term bank deposits were $353.0 million. Net cash provided by operating activities in the second quarter of 2022 was $25.7 million, compared to $14.6 million in the second quarter of 2021.

Conference Call

Perion management will host a conference call to discuss the results at 8:30 a.m. ET today. Call details:

● Registration link:

https://incommconferencing.zoom.us/webinar/register/WN_oEkHYSvyQ--7h7MrEhjNkg

● Toll Free: 1-877-407-0779

● Toll/International: 1-201-389-0914

A replay of the call and a transcript will be available within approximately 24 hours of the live event on Perion’s Website.

About Perion Network Ltd.

Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion's website at www.perion.com.

Non-GAAP Measures

Non-GAAP financial measures consist of GAAP financial measures adjusted to exclude stock-based compensation expenses, retention and acquisition related expenses, revaluation of acquisition related contingent consideration, amortization of acquired intangible assets and the related taxes thereon, non-recurring expenses, foreign exchange gains (losses) associated with ASC-842, as well as certain accounting entries under the business combination accounting rules that require us to recognize a legal performance obligation related to revenue arrangements of an acquired entity based on its fair value at the date of acquisition. Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization ("Adjusted EBITDA") is defined as operating income excluding stock-based compensation expenses, depreciation, acquisition related items consisting of amortization of intangible assets, acquisition related expenses, gains and losses recognized on changes in the fair value of contingent consideration arrangements and certain accounting entries under the business combination accounting rules that require us to recognize a legal performance obligation related to revenue arrangements of an acquired entity based on its fair value at the date of acquisition. Revenue after Traffic Acquisition Costs (“Revenue ex-TAC”) presents revenue reduced by traffic acquisition costs, reflecting that a portion of our revenue must be directly passed to publishers or advertisers and presents our revenue excluding such items.

The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make operating decisions, and we believe that they are useful to investors as a consistent and comparable measure of the ongoing performance of our business. However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures, and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies. Due to the high variability and difficulty in making accurate forecasts and projections of some of the information excluded from these projected measures, together with some of the excluded information not being ascertainable or accessible, we are unable to quantify certain amounts that would be required for such presentation without unreasonable effort. Consequently, no reconciliation of the forward-looking non-GAAP financial measures is included. A reconciliation between results on a GAAP and non-GAAP basis is provided in the last table of this press release.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2021 filed with the SEC on March 16, 2022. Perion does not assume any obligation to update these forward-looking statements.

Source: Perion Network Ltd.

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

In thousands (except share and per share data)

 

 

 

Three months ended

 

Six months ended

 

 

June 30,

 

June 30,

 

 

2022

 

2021

 

2022

 

2021

 

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

Revenue:

Display Advertising

$ 81,551

$ 58,029

$ 150,154

$ 96,166

Search Advertising

65,105

51,648

121,817

103,328

Total Revenue

146,656

109,677

271,971

199,494

 

Costs and Expenses:

Cost of revenue

6,861

6,159

13,474

11,595

Traffic acquisition costs and media buy

85,956

66,226

156,930

121,086

Research and development

8,336

8,928

17,369

17,473

Selling and marketing

13,955

12,879

27,293

23,484

General and administrative

6,468

4,629

12,134

8,760

Depreciation and amortization

3,208

2,000

6,393

4,377

Total Costs and Expenses

124,784

100,821

233,593

186,775

 

Income from Operations

21,872

8,856

38,378

12,719

Financial expense (income), net

(903)

298

(1,507)

105

Income before Taxes on income

22,775

8,558

39,885

12,614

Taxes on income

3,275

1,475

4,919

2,225

Net Income

$ 19,500

$ 7,083

$ 34,966

$ 10,389

 

Net Earnings per Share

Basic

$ 0.44

$ 0.21

$ 0.79

$ 0.31

Diluted

$ 0.41

$ 0.19

$ 0.74

$ 0.29

 

Weighted average number of shares

Basic

44,439,023

34,074,321

44,238,414

33,116,072

Diluted

47,292,249

37,085,265

47,210,769

36,289,802

 

 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

In thousands

 

 

 

June 30,

 

December 31,

 

 

2022

 

2021

 

(Unaudited)

 

(Audited)

ASSETS

 

 

 

Current Assets:

 

 

 

Cash and cash equivalents

$ 102,398

 

$ 104,446

 

Restricted cash

1,039

 

1,089

 

Short-term bank deposits

250,600

 

217,200

 

Accounts receivable, net

86,251

 

115,361

 

Prepaid expenses and other current assets

11,809

 

8,075

Total Current Assets

452,097

 

446,171

 

 

 

 

Long-Term Assets:

 

 

 

 

Property and equipment, net

3,935

 

4,211

 

Operating lease right-of-use assets

9,961

 

11,578

 

Goodwill and intangible assets, net

240,364

 

245,965

 

Deferred taxes

5,398

 

5,228

 

Other assets

70

 

79

 

Total Long-Term Assets

259,728

 

267,061

Total Assets

$ 711,825

 

$ 713,232

 

 

 

 

LIABILITIES AND SHAREHOLDERS' EQUITY

 

 

 

Current Liabilities:

 

 

 

Accounts payable

$ 96,687

 

$ 107,730

 

Accrued expenses and other liabilities

25,314

 

40,331

 

Short-term operating lease liability

3,251

 

3,615

 

Deferred revenue

2,560

 

3,852

 

Short-term payment obligation related to acquisitions

37,724

 

38,179

Total Current Liabilities

165,536

 

193,707

 

 

 

 

Long-Term Liabilities:

 

 

 

 

Payment obligation related to acquisition

21,491

 

33,250

 

Long-term operating lease liability

7,663

 

9,774

 

Other long-term liabilities

9,935

 

9,541

Total Long-Term Liabilities

39,089

 

52,565

Total Liabilities

204,625

 

246,272

 

 

 

 

Shareholders' equity:

 

 

 

 

Ordinary shares

379

 

375

 

Additional paid-in capital

502,573

 

496,154

 

Treasury shares at cost

(1,002)

 

(1,002)

 

Accumulated other comprehensive loss

(1,277)

 

(128)

 

Retained earnings (accumulated deficit)

6,527

 

(28,439)

Total Shareholders' Equity

507,200

 

466,960

Total Liabilities and Shareholders' Equity

$ 711,825

 

$ 713,232

 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

In thousands

 

 

 

Three months ended

 

Six months ended

 

 

June 30,

 

June 30,

 

 

2022

 

2021

 

2022

 

2021

 

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

(Unaudited)

 

Cash flows from operating activities:

Net Income

$ 19,500

$ 7,083

$ 34,966

$ 10,389

Adjustments required to reconcile net income to net cash provided by operating activities

Depreciation and amortization

3,208

2,000

6,393

4,377

Stock-based compensation expense

2,701

1,234

5,129

1,989

Foreign currency translation

(128)

31

(174)

(89)

Accrued interest, net

(639)

(92)

(1,181)

(167)

Deferred taxes, net

(44)

59

(248)

295

Accrued severance pay, net

409

89

503

198

Gain from sale of property and equipment

(6)

(10)

(6)

(11)

Net changes in operating assets and liabilities

720

4,231

3,893

11,115

Net cash provided by operating activities

$ 25,721

$ 14,625

$ 49,275

$ 28,096

 

Cash flows from investing activities:

Purchases of property and equipment, net of sales

(177)

(211)

(429)

(355)

Short-term deposits, net

(1,000)

(27,000)

(33,400)

(70,300)

Cash paid in connection with acquisitions, net of cash acquired

(6,170)

(3,438)

(9,570)

(3,438)

Net cash used in investing activities

$ (7,347)

$ (30,649)

$ (43,399)

$ (74,093)

 

Cash flows from financing activities:

Issuance of shares in private placement, net

-

-

-

60,960

Proceeds from exercise of stock-based compensation

346

2,170

1,294

3,871

 

Payment made in connection with acquisition

(9,091)

 

-

 

(9,091)

 

-

Repayment of long-term loans

-

-

-

(8,333)

Net cash provided by (used in) financing activities

$ (8,745)

$ 2,170

$ (7,797)

$ 56,498

 

Effect of exchange rate changes on cash and cash equivalents and restricted cash

(147)

9

(177)

(3)

Net increase (decrease) in cash and cash equivalents and restricted cash

9,482

(13,845)

(2,098)

10,498

Cash and cash equivalents and restricted cash at beginning of period

93,955

73,221

105,535

48,878

Cash and cash equivalents and restricted cash at end of period

$ 103,437

$ 59,376

$ 103,437

$ 59,376

 

 

 

 

 

PERION NETWORK LTD. AND ITS SUBSIDIARIES

RECONCILIATION OF GAAP TO NON-GAAP RESULTS

In thousands (except share and per share data)

 

 

 

Three months ended

 

Six months ended

 

 

June 30,

 

June 30,

 

 

2022

 

2021

 

2022

 

2021

 

 

(Unaudited)

 

(Unaudited)

 

GAAP Net Income

$ 19,500

$ 7,083

$ 34,966

$ 10,389

Stock-based compensation

2,701

1,234

5,129

1,989

Amortization of acquired intangible assets

2,812

1,356

5,601

2,698

Retention and other related to M&A related expenses

679

2,178

1,230

3,966

Foreign exchange losses (gains) associated with ASC-842

(548)

105

(745)

(213)

Revaluation of acquisition related contingent consideration

129

170

261

339

Taxes on the above items

(771)

197

(1,212)

146

Non-GAAP Net Income

$ 24,502

$ 12,323

$ 45,230

$ 19,314

 
 

Non-GAAP Net Income

$ 24,502

$ 12,323

$ 45,230

$ 19,314

Taxes on income

4,046

1,278

6,131

2,079

Financial expense (income), net

(484)

23

(1,023)

(21)

Depreciation

396

644

792

1,679

Adjusted EBITDA

$ 28,460

$ 14,268

$ 51,130

$ 23,051

Non-GAAP diluted earnings per share

$ 0.51

$ 0.33

$ 0.95

$ 0.53

 

Shares used in computing non-GAAP diluted earnings per share

47,906,671

37,429,049

47,744,781

36,576,534

 

Perion Network Ltd.

Dudi Musler, VP of Investor Relations

+972 (54) 7876785

dudim@perion.com

Source: Perion Network Ltd.

FAQ

What were Perion's Q2 2022 financial results?

Perion reported a 34% increase in total revenue to $146.7 million and a 175% increase in net income to $19.5 million.

How much did Adjusted EBITDA grow for Perion in Q2 2022?

Adjusted EBITDA increased by 99% to $28.5 million in Q2 2022.

What percentage of Display Advertising revenue came from video in Q2 2022 for Perion?

Video revenue contributed 44% of Display Advertising revenue, growing by 273% year-over-year.

What is the outlook for Perion after the Q2 2022 results?

Perion is confident in achieving the high-end of its full-year Adjusted EBITDA guidance.

How did Traffic Acquisition Costs (TAC) impact Perion's revenue?

TAC represented 58.6% of revenue in Q2 2022, reflecting high costs for traffic acquisition.

Perion Network Ltd.

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