Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First-Party Data and Omnichannel Scale
Perion Network (NASDAQ/TASE: PERI) has announced the adoption of Unified ID 2.0 (UID2), powered by The Trade Desk, to enhance its digital advertising capabilities in preparation for a cookieless future. The technology converts first-party data like email or mobile numbers into hashed identifiers, enabling targeted advertising while protecting personal information.
This integration aligns with Perion's One strategy, working alongside their proprietary technologies including SORT®. UID2 allows advertisers to effectively target authenticated audiences across devices while maintaining user privacy and trust. The solution enables publishers, advertisers, and digital advertising platforms to leverage first-party data for precise campaign measurement and authenticated audience targeting.
Perion Network (NASDAQ/TASE: PERI) ha annunciato l'adozione di Unified ID 2.0 (UID2), sviluppato da The Trade Desk, per migliorare le sue capacità di pubblicità digitale in preparazione a un futuro senza cookie. La tecnologia converte i dati di prima parte come email o numeri di cellulare in identificatori hashati, consentendo pubblicità mirata e proteggendo le informazioni personali.
Questa integrazione è in linea con la strategia One di Perion, lavorando insieme alle loro tecnologie proprietarie, inclusa SORT®. UID2 consente agli inserzionisti di mirare efficacemente a pubblici autenticati su diversi dispositivi, mantenendo la privacy e la fiducia degli utenti. La soluzione permette a editori, inserzionisti e piattaforme pubblicitarie digitali di sfruttare i dati di prima parte per una misurazione precisa delle campagne e un targeting di pubblico autenticato.
Perion Network (NASDAQ/TASE: PERI) ha anunciado la adopción de Unified ID 2.0 (UID2), impulsado por The Trade Desk, para mejorar sus capacidades de publicidad digital en preparación para un futuro sin cookies. La tecnología convierte datos de primera parte como correos electrónicos o números de móvil en identificadores hash, permitiendo publicidad dirigida mientras protege la información personal.
Esta integración se alinea con la estrategia One de Perion, trabajando junto a sus tecnologías patentadas, incluyendo SORT®. UID2 permite a los anunciantes dirigirse eficazmente a audiencias autenticadas en múltiples dispositivos, manteniendo la privacidad y confianza del usuario. La solución permite a editores, anunciantes y plataformas de publicidad digital aprovechar los datos de primera parte para una medición precisa de campañas y un targeting de audiencias autenticadas.
페리온 네트워크 (NASDAQ/TASE: PERI)가 쿠키 없는 미래를 대비하여 디지털 광고 기능을 향상시키기 위해 Unified ID 2.0 (UID2)를 채택했다고 발표했습니다. 이 기술은 이메일이나 휴대폰 번호와 같은 1차 데이터를 해시된 식별자로 변환하여 개인 정보를 보호하면서 타겟 광고를 가능하게 합니다.
이 통합은 페리온의 원 전략과 일치하며, SORT®를 포함한 그들의 독자적인 기술과 함께 작동합니다. UID2는 광고주가 여러 장치에서 인증된 청중을 효과적으로 타겟팅할 수 있도록 하여 사용자 개인 정보 보호와 신뢰를 유지합니다. 이 솔루션은 출판사, 광고주 및 디지털 광고 플랫폼이 1차 데이터를 활용하여 캠페인 측정의 정확성과 인증된 청중 타겟팅을 가능하게 합니다.
Perion Network (NASDAQ/TASE: PERI) a annoncé l'adoption de Unified ID 2.0 (UID2), développé par The Trade Desk, pour améliorer ses capacités de publicité numérique en préparation d'un avenir sans cookies. La technologie convertit les données de première partie telles que les e-mails ou les numéros de mobile en identifiants hachés, permettant une publicité ciblée tout en protégeant les informations personnelles.
Cette intégration s'inscrit dans la stratégie One de Perion, travaillant aux côtés de leurs technologies propriétaires, y compris SORT®. UID2 permet aux annonceurs de cibler efficacement des audiences authentifiées sur plusieurs appareils tout en maintenant la confidentialité et la confiance des utilisateurs. La solution permet aux éditeurs, aux annonceurs et aux plateformes de publicité numérique d'exploiter les données de première partie pour une mesure précise des campagnes et un ciblage d'audience authentifiée.
Perion Network (NASDAQ/TASE: PERI) hat die Einführung von Unified ID 2.0 (UID2), unterstützt von The Trade Desk, angekündigt, um seine digitalen Werbefähigkeiten im Hinblick auf eine zukunft ohne Cookies zu verbessern. Die Technologie wandelt First-Party-Daten wie E-Mails oder Mobilnummern in gehashte Identifikatoren um, die gezielte Werbung ermöglichen und gleichzeitig persönliche Informationen schützen.
Diese Integration steht im Einklang mit Perions One-Strategie und arbeitet zusammen mit ihren proprietären Technologien, einschließlich SORT®. UID2 ermöglicht es Werbetreibenden, authentifizierte Zielgruppen über verschiedene Geräte hinweg effektiv anzusprechen, während die Privatsphäre und das Vertrauen der Nutzer gewahrt bleiben. Die Lösung ermöglicht es Verlegern, Werbetreibenden und digitalen Werbeplattformen, First-Party-Daten für eine präzise Kampagnenmessung und authentifiziertes Zielgruppen-Targeting zu nutzen.
- Strategic partnership with The Trade Desk enhances advertising capabilities
- Implementation of privacy-compliant targeting solution ahead of cookie deprecation
- Integration with existing proprietary technologies strengthens product offering
- None.
Insights
Perion's adoption of Unified ID 2.0 (UID2) represents a strategic positioning in preparation for the impending cookieless future that will fundamentally reshape digital advertising. This integration with The Trade Desk's identity solution demonstrates Perion's proactive approach to navigating industry challenges rather than merely reacting to them.
The technology partnership addresses a critical pain point in digital advertising: maintaining targeting precision while respecting privacy regulations. By converting first-party data into hashed identifiers, Perion can continue offering advertisers effective audience targeting capabilities even as third-party cookies phase out. This positions the company ahead of competitors who haven't yet solidified their cookieless strategies.
What's particularly notable is how UID2 complements Perion's existing proprietary technologies, including their SORT® solution. This creates a more comprehensive offering within their Perion One platform, potentially strengthening client retention and possibly opening new revenue opportunities as advertisers seek partners with viable post-cookie solutions.
While no immediate financial impact is specified, this move demonstrates technical foresight and strategic alignment with industry trends. The partnership with The Trade Desk, a dominant force in programmatic advertising, also enhances Perion's ecosystem connections and market positioning in the fragmented adtech landscape.
Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments
UID2 converts first-party data, such as an email or mobile number, into a hashed and salted identifier. This protects personally identifiable information (PII) while enabling effective and personalized programmatic advertising. As privacy regulations evolve, this solution empowers publishers, advertisers, and digital advertising platforms to harness first-party data, enabling authenticated audience targeting and precise campaign measurement.
Working alongside Perion’s proprietary technologies, including SORT®, UID2 enhances audience verification and targeting capabilities. This demonstrates Perion’s dedication to comply with responsible data practices and deliver relevant ads to authenticated audiences. It also ensures future readiness in adapting to the challenges of an uncertain cookieless world, while fostering collaboration with industry leaders through UID2’s open-source framework.
“Our adoption of Unified ID 2.0 aligns seamlessly with Perion’s mission to connect the dots between data, creative, and channels in an advertising environment that emphasizes transparency,” said Tal Jacobson, CEO of Perion. “Embracing this solution not only underscores our strategic partnerships with top-tier advertising technology partners like The Trade Desk but also equips our customers with advanced, easy-to-use solutions that co-exist alongside our proprietary technologies and solutions within our Perion One platform.”
“Partnering with Perion, we’re expanding their future-proof offerings for advertisers to include Unified ID 2.0,” said Jaime Nash, Director of Product Marketing at The Trade Desk. “With an audience-first approach, we are helping advertisers drive more relevant and impactful campaigns while prioritizing consumer data safety that still delivers personalized ad experiences.”
About Perion Network Ltd.
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
For more information, visit Perion's website at www.perion.com
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
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Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
FAQ
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