Perion Announces Transformational ‘Perion One’ Strategy, Unifying All of Its Technologies and Brands
Perion Network (NASDAQ & TASE: PERI) has announced the launch of its transformative 'Perion One' strategy, unifying all its brands and technologies into a single advanced platform. The initiative aims to leverage AI to address modern marketing challenges and optimize the company's cost structure.
The transformation includes key leadership appointments: Stephen Yap as Chief Revenue Officer, Kenny Lau as Chief Product Officer, Mina Naguib as Chief Technology Officer, and Adi Shpak to lead Perion's AI Labs. The Perion One Platform will build upon Hivestack's technology, offering CMOs comprehensive solutions across the entire marketing funnel.
The unified platform is expected to deliver improved customer retention, longer contracts, increased recurring revenue per customer, and a more efficient business structure.
Perion Network (NASDAQ e TASE: PERI) ha annunciato il lancio della sua strategia trasformativa 'Perion One', unificando tutti i suoi marchi e tecnologie in un'unica piattaforma avanzata. L'iniziativa mira a sfruttare l'AI per affrontare le sfide del marketing moderno e ottimizzare la struttura dei costi dell'azienda.
La trasformazione include importanti nomine nella leadership: Stephen Yap come Chief Revenue Officer, Kenny Lau come Chief Product Officer, Mina Naguib come Chief Technology Officer, e Adi Shpak alla guida dei laboratori AI di Perion. La piattaforma Perion One si baserà sulla tecnologia di Hivestack, offrendo ai CMO soluzioni complete lungo l'intero funnel di marketing.
Si prevede che la piattaforma unificata porterà a una migliore retention dei clienti, contratti più lunghi, un aumento del fatturato ricorrente per cliente e una struttura aziendale più efficiente.
Perion Network (NASDAQ y TASE: PERI) ha anunciado el lanzamiento de su estrategia transformadora 'Perion One', unificando todas sus marcas y tecnologías en una única plataforma avanzada. La iniciativa tiene como objetivo aprovechar la IA para abordar los desafíos del marketing moderno y optimizar la estructura de costos de la empresa.
La transformación incluye nombramientos clave en el liderazgo: Stephen Yap como Director de Ingresos, Kenny Lau como Director de Productos, Mina Naguib como Director de Tecnología, y Adi Shpak para liderar los Laboratorios de IA de Perion. La Plataforma Perion One se basará en la tecnología de Hivestack, ofreciendo a los CMO soluciones integrales a lo largo de todo el embudo de marketing.
Se espera que la plataforma unificada entregue una mejor retención de clientes, contratos más largos, un aumento en los ingresos recurrentes por cliente y una estructura empresarial más eficiente.
페리온 네트워크 (NASDAQ 및 TASE: PERI)는 모든 브랜드와 기술을 하나의 고급 플랫폼으로 통합하는 혁신적인 '페리온 원' 전략을 발표했습니다. 이 이니셔티브는 현대 마케팅 과제를 해결하고 회사의 비용 구조를 최적화하기 위해 AI를 활용하는 것을 목표로 합니다.
이 변혁에는 주요 리더십 임명도 포함됩니다: 스티븐 얍을 수익 책임자로, 케니 라우를 제품 책임자로, 미나 나귀브를 기술 책임자로, 그리고 아디 슈팩은 페리온의 AI 연구소를 이끌게 됩니다. 페리온 원 플랫폼은 하이브스택의 기술을 기반으로 하여 CMO에게 전체 마케팅 퍼널에 걸쳐 포괄적인 솔루션을 제공합니다.
통합 플랫폼은 개선된 고객 유지율, 더 긴 계약, 고객당 증가된 반복 수익, 그리고 더 효율적인 비즈니스 구조를 제공할 것으로 기대됩니다.
Perion Network (NASDAQ et TASE : PERI) a annoncé le lancement de sa stratégie transformative 'Perion One', unifiant toutes ses marques et technologies en une seule plateforme avancée. L'initiative vise à tirer parti de l'IA pour relever les défis du marketing moderne et optimiser la structure de coûts de l'entreprise.
La transformation comprend des nominations clés à des postes de direction : Stephen Yap en tant que Directeur des Revenus, Kenny Lau en tant que Directeur des Produits, Mina Naguib en tant que Directeur Technique, et Adi Shpak qui dirigera les laboratoires d'IA de Perion. La plateforme Perion One reposera sur la technologie de Hivestack, offrant aux CMO des solutions complètes à travers tout le funnel de marketing.
La plateforme unifiée devrait offrir une meilleure fidélisation des clients, des contrats plus longs, une augmentation des revenus récurrents par client et une structure d'entreprise plus efficace.
Perion Network (NASDAQ und TASE: PERI) hat die Einführung seiner transformierenden 'Perion One'-Strategie bekannt gegeben, die alle Marken und Technologien in einer einzigen fortschrittlichen Plattform vereint. Die Initiative zielt darauf ab, KI zu nutzen, um moderne Marketingherausforderungen anzugehen und die Kostenstruktur des Unternehmens zu optimieren.
Die Transformation umfasst wichtige Führungspositionen: Stephen Yap als Chief Revenue Officer, Kenny Lau als Chief Product Officer, Mina Naguib als Chief Technology Officer und Adi Shpak zur Leitung der AI Labs von Perion. Die Perion One-Plattform wird auf der Technologie von Hivestack aufbauen und den CMOs umfassende Lösungen über den gesamten Marketing-Trichter hinweg bieten.
Die vereinheitlichte Plattform wird voraussichtlich eine verbesserte Kundenbindung, längere Verträge, steigende wiederkehrende Einnahmen pro Kunde und eine effizientere Geschäftsstruktur liefern.
- Integration of all technologies into a unified platform potentially reducing operational costs
- Strategic strengthening of leadership team with industry veterans
- Potential for improved customer retention and longer duration contracts
- Expected increase in recurring revenue per customer
- Significant organizational restructuring may lead to short-term disruption
- Integration costs and risks associated with platform unification
Insights
This strategic transformation of Perion marks a pivotal shift in the company's competitive positioning within the fragmented AdTech landscape. The unification of technologies under 'Perion One' addresses a critical market need - the complexity and fragmentation of modern advertising solutions that CMOs grapple with daily.
The leadership appointments are strategically significant:
- Stephen Yap's Google background brings enterprise-level sales expertise and valuable industry relationships
- Kenny Lau's promotion leverages his experience from major AdTech players like PubMatic and Criteo
- Mina Naguib's technical leadership in DOOH (Digital Out-of-Home) and Prebid.org indicates strong programmatic advertising capabilities
The platform consolidation strategy could yield several key benefits:
- Reduced operational costs through unified technology infrastructure
- Enhanced cross-selling opportunities across the company's solution portfolio
- Improved customer retention through deeper platform integration
- More predictable revenue streams through longer-term contracts
The integration of Hivestack's technology is particularly notable, as it provides advanced capabilities in programmatic DOOH advertising - a rapidly growing segment. The AI-driven approach, led by the newly established AI Labs, positions Perion to capitalize on the increasing demand for automated, intelligent advertising solutions.
However, execution risks exist. The challenge of integrating diverse technology stacks while maintaining service quality and client relationships will be crucial. The success of this transformation will largely depend on the seamless integration of technologies and the ability to deliver measurable value to CMOs through the unified platform.
This strategic transformation carries significant financial implications that could reshape Perion's market position and valuation metrics. The unified platform strategy typically leads to improved financial metrics through several mechanisms:
Revenue Enhancement Potential:
- Higher customer lifetime value through increased product adoption
- Expanded recurring revenue opportunities from longer-term contracts
- Improved cross-selling capabilities across the consolidated platform
- Enhanced ability to target enterprise-level clients requiring comprehensive solutions
Operational Efficiency:
- Reduced technology infrastructure costs through platform consolidation
- Lower customer acquisition costs through unified sales approach
- Improved R&D efficiency with centralized development
- Better resource allocation across unified teams
The consolidation strategy mirrors successful transformations in the AdTech sector, where platform unification has typically led to expanded margins and higher valuation multiples. The appointment of experienced leaders from major industry players strengthens the execution capability and could accelerate enterprise client acquisition.
The market opportunity is substantial, as CMOs increasingly seek integrated solutions to manage complex advertising ecosystems. This positions Perion to capture a larger share of marketing budgets and potentially command premium pricing for its comprehensive solution set.
Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities
The transformation at Perion extends beyond a new brand and a unified platform, enhancing leadership capabilities with the addition of these exceptional new team members:
- Stephen Yap, a Google veteran with extensive experience, is the new Chief Revenue Officer and will lead the company’s global sales force for advertisers.
- Kenny Lau, Undertone’s CPO, has been promoted to Perion’s new Chief Product Officer. With vast experience from companies such as PubMatic, Criteo, AdTheorent, and more, Lau will lead all of Perion’s product innovations.
- Mina Naguib, Hivestack’s CTO, has been promoted to Perion’s new Chief Technology Officer and will oversee all technologies. Mina's experience is rooted in the AdTech industry, being the Chairman of the Prebid.org DOOH Committee and was part of the leading Samsung Ads Architecture team.
- Adi Shpak has been promoted to lead Perion’s AI Labs and will lead future development on advanced deep learning and AI algorithms under Mina’s tech organization.
Tal Jacobson, Perion’s CEO said, “Perion One represents a significant transformation for our company, which will unify our diversified brands and advanced technologies into one leading platform. Chief Marketing Officers (CMOs) and their marketing teams need seamless, nimble, and comprehensive solutions that can connect the dots across the media ecosystem, empowering them to deploy advertising dollars with confidence and report on actual impact – Perion One will be that solution."
Mr. Jacobson continued, “Perion’s growth is rooted in innovation – from the strength of our technological capabilities to our acquisitions of market-leading technologies. With Perion One, our customers will have access to the full breadth of our capabilities in one platform, and our sales leaders can reach markets with pre-existing relationships. Our new journey is just beginning, and we believe we will become a premier solutions provider in our industry, which will help us drive long-term value for all our stakeholders,” concluded Mr. Jacobson.
The Perion One Platform harnesses the exceptional technologies of Hivestack, expanding upon the capabilities of one of the most advanced pieces of technology AdTech has today. Perion will continue to unify all its existing and new solutions under this platform and advance the Perion One offering, giving CMOs a clearer view across the entire ecosystem. Perion is one of the only technology providers in the industry that provides solutions along every part of the marketing funnel. Thus, the company believes it is perfectly positioned to lead the industry forward, benefitting from significant long-term growth opportunities. The unified Perion One offering can achieve greater customer retention, longer duration contracts, more large-scale customers, increased recurring revenue per customer, and a more efficient business structure.
Today, Tal Jacobson, Perion’s CEO, shared an open letter with investors, clients, and employees. It is available on the Perion Website at: https://perion.com/news/ceo-open-letter/
About Perion Network Ltd.
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across all major digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
For more information, visit Perion's website at www.perion.com
Forward Looking Statements
This press release and the enclosed open CEO letter contain forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to Perion One platform, long-term growth opportunities, company structure optimization, the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
View source version on businesswire.com: https://www.businesswire.com/news/home/20250203607534/en/
Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
FAQ
What is Perion's new 'Perion One' strategy announced in 2024?
Who are the key new executives appointed in Perion's transformation?
How will the Perion One platform benefit PERI customers?
What are the expected business benefits of Perion One for PERI?
How does Perion One integrate with Hivestack technology?
