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Perion Network Adopts Limited Duration Shareholder Rights Plan Designed to Protect Shareholders’ Interests and Maximize Long-Term Value

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Perion Network (NASDAQ: PERI) has implemented a duration shareholder rights plan to protect shareholder interests and maximize long-term value. The plan, effective immediately until April 2, 2026, is designed to prevent opportunistic takeover attempts at undervalued prices.

Under the Rights Plan, shareholders will receive one right per ordinary share as of April 14, 2025. These rights become exercisable if any entity acquires 13% or more of Perion's shares without Board approval. In such cases, shareholders can purchase 0.5 ordinary shares at $0.01 per share, or the Board may exchange 0.5 ordinary shares for each outstanding right.

The company believes its current share price undervalues its intrinsic value and growth potential, particularly given its position in the AdTech ecosystem. The plan aims to ensure proper Board assessment of any control attempts while maintaining commitment to shareholder interests.

Perion Network (NASDAQ: PERI) ha implementato un piano di diritti per gli azionisti a durata per proteggere gli interessi degli azionisti e massimizzare il valore a lungo termine. Il piano, efficace immediatamente fino al 2 aprile 2026, è progettato per prevenire tentativi di acquisizione opportunistica a prezzi sottovalutati.

Ai sensi del Piano dei Diritti, gli azionisti riceveranno un diritto per ogni azione ordinaria a partire dal 14 aprile 2025. Questi diritti diventano esercitabili se qualsiasi entità acquisisce il 13% o più delle azioni di Perion senza l'approvazione del Consiglio. In tali casi, gli azionisti possono acquistare 0,5 azioni ordinarie a $0,01 per azione, oppure il Consiglio può scambiare 0,5 azioni ordinarie per ciascun diritto in circolazione.

L'azienda ritiene che il suo attuale prezzo delle azioni sottovaluti il suo valore intrinseco e il potenziale di crescita, in particolare data la sua posizione nell'ecosistema AdTech. Il piano mira a garantire una corretta valutazione da parte del Consiglio di qualsiasi tentativo di controllo, mantenendo l'impegno verso gli interessi degli azionisti.

Perion Network (NASDAQ: PERI) ha implementado un plan de derechos de accionistas a duración para proteger los intereses de los accionistas y maximizar el valor a largo plazo. El plan, que entra en vigor de inmediato hasta el 2 de abril de 2026, está diseñado para prevenir intentos de adquisición oportunista a precios subvaluados.

Bajo el Plan de Derechos, los accionistas recibirán un derecho por cada acción ordinaria a partir del 14 de abril de 2025. Estos derechos se vuelven ejercitables si alguna entidad adquiere el 13% o más de las acciones de Perion sin la aprobación de la Junta. En tales casos, los accionistas pueden comprar 0,5 acciones ordinarias a $0,01 por acción, o la Junta puede intercambiar 0,5 acciones ordinarias por cada derecho en circulación.

La empresa cree que su precio actual de acciones subvalora su valor intrínseco y su potencial de crecimiento, especialmente dada su posición en el ecosistema AdTech. El plan tiene como objetivo asegurar una adecuada evaluación por parte de la Junta de cualquier intento de control, manteniendo el compromiso con los intereses de los accionistas.

Perion Network (NASDAQ: PERI)는 주주 이익을 보호하고 장기 가치를 극대화하기 위해 지속적인 주주 권리 계획을 시행했습니다. 이 계획은 즉시 발효되며 2026년 4월 2일까지 유효하며, 저평가된 가격으로의 기회주의적 인수 시도를 방지하기 위해 설계되었습니다.

권리 계획에 따라 주주들은 2025년 4월 14일부터 보통주 1주당 1개의 권리를 받게 됩니다. 이러한 권리는 어떤 주체가 이사회 승인 없이 Perion의 주식 13% 이상을 인수할 경우 행사할 수 있습니다. 이러한 경우 주주들은 주당 $0.01에 보통주 0.5주를 구매할 수 있으며, 이사회는 발행된 각 권리에 대해 보통주 0.5주를 교환할 수 있습니다.

회사는 현재 주가가 본질적인 가치와 성장 잠재력을 저평가하고 있다고 믿으며, 특히 AdTech 생태계 내에서의 위치를 감안할 때 더욱 그렇습니다. 이 계획은 이사회가 모든 통제 시도를 적절하게 평가하도록 보장하는 동시에 주주 이익에 대한 헌신을 유지하는 것을 목표로 합니다.

Perion Network (NASDAQ: PERI) a mis en place un plan de droits des actionnaires à durée pour protéger les intérêts des actionnaires et maximiser la valeur à long terme. Le plan, qui prend effet immédiatement jusqu'au 2 avril 2026, est conçu pour prévenir les tentatives d'acquisition opportunistes à des prix sous-évalués.

Dans le cadre du Plan de Droits, les actionnaires recevront un droit par action ordinaire à partir du 14 avril 2025. Ces droits deviennent exerçables si une entité acquiert 13 % ou plus des actions de Perion sans l'approbation du Conseil. Dans de tels cas, les actionnaires peuvent acheter 0,5 action ordinaire à 0,01 $ par action, ou le Conseil peut échanger 0,5 action ordinaire contre chaque droit en circulation.

L'entreprise estime que son prix actuel des actions sous-évalue sa valeur intrinsèque et son potentiel de croissance, en particulier compte tenu de sa position dans l'écosystème AdTech. Le plan vise à garantir une évaluation appropriée par le Conseil de toute tentative de contrôle tout en maintenant l'engagement envers les intérêts des actionnaires.

Perion Network (NASDAQ: PERI) hat einen dauerhaften Aktionärsrechteplan implementiert, um die Interessen der Aktionäre zu schützen und den langfristigen Wert zu maximieren. Der Plan, der sofort bis zum 2. April 2026 in Kraft tritt, soll opportunistische Übernahmeversuche zu unterbewerteten Preisen verhindern.

Im Rahmen des Rechteplans erhalten die Aktionäre ab dem 14. April 2025 ein Recht pro Stammaktie. Diese Rechte werden ausübbar, wenn eine Entität 13% oder mehr der Aktien von Perion ohne Genehmigung des Vorstands erwirbt. In solchen Fällen können die Aktionäre 0,5 Stammaktien zu einem Preis von 0,01 $ pro Aktie erwerben, oder der Vorstand kann 0,5 Stammaktien für jedes ausstehende Recht tauschen.

Das Unternehmen ist der Ansicht, dass der aktuelle Aktienkurs seinen inneren Wert und Wachstumspotenzial unterbewertet, insbesondere angesichts seiner Position im AdTech-Ökosystem. Der Plan zielt darauf ab, eine angemessene Bewertung durch den Vorstand bei allen Kontrollversuchen sicherzustellen und gleichzeitig das Engagement für die Interessen der Aktionäre aufrechtzuerhalten.

Positive
  • Implementation of protective measures against undervalued takeover attempts
  • Board maintains strategic control over potential acquisition offers
  • Shareholders gain additional rights to maintain their equity value
Negative
  • Indication that management believes stock is undervalued
  • Potential limitation on market-based acquisition opportunities
  • May discourage some legitimate strategic buyers

Insights

Perion Network's adoption of a duration shareholder rights plan (commonly known as a "poison pill") represents a significant defensive governance measure with direct implications for potential control transactions. The plan establishes a 13% ownership threshold that, if crossed without board approval, would trigger rights allowing other shareholders to purchase additional shares at a nominal $0.01 price - effectively diluting the stake of any unapproved acquirer.

This defensive mechanism is explicitly tied to the board's belief that Perion's current share price undervalues the company. By implementing this rights plan, management gains critical leverage in any potential acquisition scenario - forcing interested parties to negotiate directly with the board rather than accumulating shares through open market purchases. The one-year expiration date (April 2, 2026) indicates this is a tactical rather than permanent defensive posture.

The relatively low 13% trigger threshold is noteworthy, as many rights plans typically use 15-20% thresholds. This suggests heightened vigilance against creeping control acquisitions. The timing and specific mechanics signal that while the board welcomes constructive engagement, they're determined to prevent opportunistic acquisitions at what they consider depressed valuations in the AdTech sector.

While designed to protect shareholders from undervalued takeover attempts, such measures inherently restrict certain market mechanisms. The plan successfully preserves the board's negotiating position but could potentially limit shareholder access to acquisition premiums absent board approval.

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)-- Perion Network Ltd. (NASDAQ and TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today that its Board of Directors adopted a limited duration shareholder rights plan (the "Rights Plan").

The Rights Plan is intended to enable Perion’s shareholders to realize the full potential value of their investment. It is designed to reduce the likelihood that any entity, person or group would gain control of, or significant influence over Perion through open-market transactions or other means for accumulation of the Company’s shares without appropriately compensating all of Perion’s shareholders or providing the Board sufficient time to make informed, strategic decisions in the best interests of the Company and its shareholders.

Perion’s management and Board of Directors believe the Company’s current share price does not reflect its intrinsic value and its long-term growth strategy and potential. Participants in the AdTech ecosystem with deep knowledge and understanding of the Company’s technology, offerings, and talent, may view the Company as an attractive acquisition target. The adoption of the Rights Plan is intended to prevent such parties from opportunistically gaining control of the Company at an undervalued price without fairly compensating all shareholders.

The Rights Plan is not intended to prevent or interfere with any action with respect to Perion that the Board determines to be in the best interests of the Company and its shareholders. Rather, it will position the Board to fulfill its fiduciary duties to all shareholders by ensuring it can properly assess any efforts or attempts to gain control or significant influence over the company. The Rights Plan is designed to encourage anyone interested in Perion to engage with the Board and management constructively and transparently and to do so in a manner that appropriately reflects the Company’s intrinsic value. Perion’s Board and management remain fully committed to acting in all shareholders' best interests and executing Perion’s long-term growth strategy to deliver sustained shareholder value.

The Rights Plan is similar to those adopted by other publicly traded companies. Pursuant to the Rights Plan, Perion will issue one right for each ordinary share outstanding as of the close of business on April 14, 2025. While the Rights Plan is effective immediately, the rights generally would become exercisable only if an entity, person or group acquires beneficial ownership of 13% or more of Perion’s outstanding ordinary shares in a transaction not approved by the Company’s Board.

In that situation, each holder of a right (other than the acquiring entity, person or group) would have the right to purchase 0.5 ordinary shares at a purchase price of $0.01 per share. In addition, at any time after an entity, person or group acquires 13% or more of Perion’s ordinary shares, the Company’s Board of Directors may exchange 0.5 ordinary shares of the Company for each outstanding right (other than rights owned by such entity, person or group which has triggered the Rights Plan, which would have become void).

The Rights Plan will expire on April 2, 2026, or earlier as provided in the Rights Plan.

Additional information regarding the Rights Plan is contained in a Form 6-K filed by Perion with the U.S. Securities and Exchange Commission.

About Perion Network Ltd.

Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.

For more information, visit Perion's website at www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of the Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as amended, and the safe- harbor provisions of the Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. All statements other than statements of historical fact included in this press release are forward-looking statements. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, political, economic and other developments (including the current war between Israel and Hamas and other armed groups in the region), the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance, the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, and general risks associated with the business of Perion including, the transformation in our strategy, intended to unify our business units under the Perion brand (Perion One), intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions (including the fluctuation of our share price), loss of key customers or of other partners that are material to our business, the outcome of any pending or future proceedings against Perion, data breaches, cyber-attacks and other similar incidents, unpredictable sales cycles, competitive pressures, market acceptance of new products and of the Perion One strategy, changes in applicable laws and regulations as well as industry self-regulation, negative or unexpected tax consequences, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. We urge you to consider those factors, together with the other risks and uncertainties described in our most recent Annual Report on Form 20-F for the year ended December 31, 2024 as filed with the Securities and Exchange Commission (SEC) on March 25, 2025, and our other reports filed with the SEC, in evaluating our forward-looking statements and other risks and uncertainties that may affect Perion and its results of operations. Perion does not assume any obligation to update these forward-looking statements.

Perion Network Ltd.

Dudi Musler, VP of Investor Relations

+972 (54) 7876785

dudim@perion.com

Source: Perion Network Ltd.

FAQ

What is the purpose of Perion Network's (PERI) new shareholder rights plan?

The plan protects shareholders from opportunistic takeover attempts at undervalued prices and ensures the Board can properly assess any control attempts while maximizing long-term value.

When does Perion's (PERI) shareholder rights plan expire?

The Rights Plan expires on April 2, 2026, unless terminated earlier as provided in the plan.

What happens if someone acquires 13% or more of Perion (PERI) shares?

Shareholders can purchase 0.5 ordinary shares at $0.01 per share, or the Board may exchange 0.5 ordinary shares for each outstanding right, except for the acquiring entity.

When will Perion (PERI) issue the rights to shareholders?

Perion will issue one right for each ordinary share outstanding as of the close of business on April 14, 2025.
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