Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across 46,000 Screens in Brazil
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s Supply Side Platform (SSP) and Ad Server
Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns, taking advantage of the precision and relevance programmatic media provides. This collaboration will enable Eletromidia to expand its programmatic media distribution and strengthen its leadership in the DOOH market in
The partnership with Eletromidia will open up new business opportunities for Perion in the Brazilian market, combining Hivestack’s out-of-home expertise and the Company’s high-impact advertiser solutions. This integration incorporates 46,000 Eletromidia digital screens in a range of environments, such as shopping malls, urban furniture, residential and commercial buildings, as well as in airports and train stations across
“A partnership with a company of Eletromidia’s stature demonstrates the global opportunities the DOOH market represents for Perion,” said Tal Jacobson, CEO of Perion. ”Brazil is a dynamic and growing market, and I look forward to the talented teams from Eletromidia and Perion working together to plan, build, activate, and monetize high-impact programmatic DOOH campaigns across the country."
Hector Gonzalez, Chief Revenue Officer of the
Lucio Schneider, Chief Marketing Officer at Eletromidia added, "Eletromidia always seeks to combine expansion and innovation. Our partnership with Hivestack is a great example of this, managing to expand our work in programmatic DOOH, while bolstering our technology capabilities. This international trend has also been growing in
About Perion Network Ltd.
Perion connects advertisers with consumers through technology across all major digital channels. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers. For more information, visit Perion's website at www.perion.com.
About Eletromidia
Founded in 1993 and headquartered in São Paulo, Eletromidia is the leading player in the Brazilian out-of-home media market, with a unique presence in all the industry’s key verticals – transportation, elevators, malls, airports, and streets. As of July 2023, the Company operates over 60 thousand panels across 20 Brazilian states. For more information, please refer to the Company’s Investor Relations website at https://ri.eletromidia.com.br/
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
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Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.