Perion Integrates Amazon Publisher Services (APS) Through the Vidazoo Platform to Expand Reach of High-Quality Demand to More Publishers
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Insights
The integration of Perion Network Ltd.'s Vidazoo video monetization platform with Amazon Publisher Services (APS) represents a strategic move to enhance publisher revenue streams and improve user experience. This collaboration aligns with the broader trend of media platforms seeking greater efficiency and effectiveness in programmatic advertising.
From a market perspective, the inclusion of APS's Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM) can potentially lead to an increase in Vidazoo's attractiveness to publishers. The promise of reduced page load latency and a simplified integration process could result in a higher adoption rate, thereby increasing the volume of premium ad inventory available to advertisers.
By leveraging Amazon's cloud infrastructure, Vidazoo may experience an uplift in performance and return on investment (ROI) for brands. This can translate to a competitive advantage for Perion in the digital advertising space, potentially impacting its market share and revenue growth.
The announcement by Perion Network Ltd. regarding the integration of its Vidazoo platform with Amazon Publisher Services is likely to be scrutinized by investors for its potential impact on Perion's financial performance. The move aims to streamline the connection between publishers and advertisers, which is critical in the high-stakes digital ad market.
Financially, the main metrics to watch following this integration would be the average revenue per user (ARPU) and the overall ad inventory utilization rates. An increase in these metrics could signal successful monetization and improved market positioning. Furthermore, the market will be looking for any changes in the company's guidance or performance indicators in upcoming earnings reports to assess the financial ramifications of this partnership.
The technological implications of Vidazoo's integration with APS are significant, particularly in the realms of ad-tech innovation and cloud computing. By utilizing Amazon's scalable cloud infrastructure, Vidazoo is expected to benefit from enhanced reliability and performance, which is crucial for real-time bidding (RTB) environments where milliseconds can impact ad revenue.
Moreover, the emphasis on user experience through reduced page load latency aligns with current industry priorities, where user engagement is directly correlated with ad viewability and retention rates. The potential for Vidazoo to offer a more seamless ad delivery experience could set a new standard within the industry, prompting competitors to seek similar technological advancements.
The Vidazoo platform leverages APS’s unified auction to remove friction for publishers, provide demand through a server-to-server marketplace, reduce page load latency and improve user experience
Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).
The integration includes two prominent APS services:
- Transparent Ad Marketplace (TAM) - which enables Vidazoo to attract more publishers to its smart video monetization platform, forming direct integrations with publishers using a single server-to-server call.
- Unified Ad Marketplace (UAM) - which enables multiple publisher connections through a unified service, a single integration and a reporting dashboard, enabling more publishers access to Vidazoo’s valuable demand.
Both of these industry-leading services will now enable APS-connected publishers to easily integrate and collaborate with the Vidazoo video platform. By doing so, Vidazoo will be poised to tap into a significant volume of premium demand from leading advertisers. Both APS and Vidazoo are committed to offering publishers complete transparency, control and brand safety, which this integration makes possible, all supported by Amazon Publisher Services’ scalable and efficient cloud infrastructure.
“Vidazoo platform is a central part of Perion’s diversified offering. This collaboration with Amazon Publisher Services will enable us to significantly advance our mission of working with the industry’s leading publishers and connecting them with premium advertisers,” said Tal Jacobson, CEO of Perion. “Today’s consumers demand lightning-fast page loads and virtually no latency. Connecting publishers via a single call, will bring satisfaction to users and improved performance and ROI lift to brands”.
“Vidazoo's recent integration of Amazon Publisher Services will help increase demand among APS-connected publishers, across both our Transparent Ad and Unified Ad Marketplaces. In addition to their robust display capabilities, Vidazoo's expertise in digital video, which spans diverse creative formats, will further enhance users' online experience and resulting publisher monetization.” said Bryan Everett, Global Head of Third-Party Demand, Amazon Publisher Services (APS).
The Vidazoo platform enhances publisher returns through advanced ad impressions, user engagement and revenue strategies. Vidazoo's unique video and display technology stack, alongside dedicated in-house teams for development, ad-ops and demand, positions it as a top-tier global monetization platform. As part of Perion, Vidazoo has expanded its reach and capabilities, continuously innovating across web and mobile. Perion is committed to driving the future of digital advertising with every impression.
About Perion Network Ltd.
Perion connects advertisers with consumers through technology across all major digital channels. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers. For more information, visit Perion's website at www.perion.com.
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
View source version on businesswire.com: https://www.businesswire.com/news/home/20240117719362/en/
Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
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