PepsiCo, Inc. - PEP STOCK NEWS

Frito-Lay North America is launching three limited-time snack flavors inspired by FIFA World Cup Qatar 2022, including Lay's® Adobadas and Lay's® Wavy Carnitas Street Tacos, priced at $4.59 for 7.5oz bags. This collaboration marks a first for salty snacks in FIFA history. The initiative also includes the Pass the Ball® Challenge, where fans can win prizes by registering online, including a trip to the World Cup final. Frito-Lay's campaign aims to enhance the viewing experience as soccer's popularity grows in North America.

Cheetos has launched its first virtual reality experience called Chesterville, accessible in Meta Horizon Worlds. This Halloween-themed platform lets fans engage in fun challenges and vote to resurrect a limited-time flavor. From October 23 to November 2, users can choose between Cheetos Flamin' Hot Chipotle Ranch, Cheetos Flamin' Hot Pepper Puffs, and Cheetos Nashville Hot snacks. Additionally, Cheetos is introducing a seasonal Mac 'N Cheese Box of Bones. This initiative marks a significant move into the metaverse by Frito-Lay, enhancing consumer engagement.

impacX has partnered with Gatorade to launch the Smart Gx bottle, utilizing impacX's innovative smart cap technology. This collaboration aims to enhance hydration tracking for athletes through a mobile app that personalizes hydration recommendations based on user data. The Smart Gx bottle will retail for $69.99 USD and is available on Gatorade.com. Established in 2015, impacX focuses on advancing smart packaging solutions, including its leading smart hydration platform, Water.io.

Frito-Lay announced an investment of nearly $250,000 in partnership with LULAC National Educational Service Centers to improve digital literacy among Latino families across eight U.S. markets. This initiative aims to provide resources and training for parents and children from underprivileged backgrounds. A survey revealed that approximately 50% of Hispanic households lack digital literacy, which is essential for accessing opportunities. The program will benefit 240 families, providing skills for better education and employment prospects.

ADM and PepsiCo have entered a remarkable 7.5-year partnership to promote regenerative agriculture across North America. This initiative aims to enroll corn, soy, and wheat farmers in states like Kansas and Iowa by 2030, impacting up to 2 million acres. The collaboration intends to reduce greenhouse gas emissions by 1.4 million metric tons, equivalent to powering 275,000 homes for a year. Both companies emphasize sustainability, with ADM targeting a 25% reduction in Scope 3 emissions by 2035, aligning with PepsiCo's goal of spreading regenerative practices across 7 million acres.

GENYOUth, the Arizona Super Bowl Host Committee, Fry's Food Stores, and NFL Legend Drew Stanton have launched Mission 57: End Student Hunger. This initiative aims to combat food insecurity among Arizona youth by providing Grab and Go school meal equipment packages to 57 schools, enabling access to over 8.5 million meals for 31,000 students annually. Initiated amid a 10.9% annual food inflation, only 55% of eligible Arizona students currently participate in the school breakfast program. The project, supported by partners including Frito-Lay and The Quaker Oats Company, highlights the urgent need to address student hunger.

Doritos is launching the Triangle Tracker program, an innovative AR campaign where consumers can scan real-world triangles using Snapchat for a chance to win prizes including a $250,000 grand prize. The campaign features collaborations with GUESS, Xbox, and Vivid Seats, and includes weekly TikTok challenges with $15,000 bounties. The promotional activities will kick off at the MTV VMAs on August 28, 2022. Participants can explore Doritos Triangle Island in Fortnite, further engaging with the brand through a virtual experience.