Lay's® and Subway® Team Up with Football Superstar Eli Manning to Serve Up a Mouth-Watering Pickle Pairing & Nationwide Pickleball Sweepstakes

Rhea-AI Summary

Lay's and Subway celebrate National Pickle Day with a sweepstakes aimed at pickleball enthusiasts. The promotion features the return of Lay's Dill Pickle Chips to Subway stores, complemented by Subway's new premium pickles. Customers can receive a free bag of snacks when spending $15 or more via DoorDash. Participants can enter the #pickleballislife sweepstakes for a chance to win a year of free Subway sandwiches and snacks by sharing their pickleball moments on social media. The promotion runs from November 14 to November 21, 2022.

Positive

• Lay's Dill Pickle Chips are returning to Subway, enhancing customer experience with new premium pickles.
• The sweepstakes promotes customer engagement and brand visibility through social media platforms.
• Collaboration with Super Bowl MVP Eli Manning provides high-profile promotion of the event.

Negative

• None.

Just in time for National Pickle Day, Lay's and Subway launch a sweepstakes to award a pickle-loving pickleballer in celebration of Lay's Dill Pickle Chips returning to Subway stores nationwide alongside Subway's new, premium pickles

PLANO, Texas, Nov. 14, 2022 /PRNewswire/ -- To celebrate National Pickle Day today, Lay's and Subway debut a new way to play into the nation's passion for all things pickle – including pickleball, the fastest-growing sport for the second year in a row*.

Lay's announces the return of its fan-favorite Dill Pickle Chips to Subway restaurants for a limited-time which pair perfectly with Subway's new premium pickles – now thicker, crunchier, and with even more dill flavor. Today only, fans can get a free bag of Frito-Lay snacks (including Lay's limited time flavored Dill Pickle potato chips) when they spend $15 or more at Subway on DoorDash before taxes and fees. 

In addition to this delicious combo, Lay's and Subway are also unveiling the #pickleballislife sweepstakes, awarding one lucky pickleball enthusiast with free Subway sandwiches (with pickles!) and Frito-Lay's snacks, including Lay's limited time flavored Dill Pickle potato chips, for a year, fueling their game on and off the court.

To enter, pickleballers simply need to upload a photo or video of them playing their best pickleball to TikTok or Instagram with the hashtags #pickleballislife #layssubwaypickle, and #sweepstakes from Monday, November 14 to Monday, November 21. A winner will be randomly selected. No purchase necessary.

Super Bowl MVP and aspiring pickleballer, Eli Manning, is teaming up with Lay's and Subway to help find the nation's foremost lover of all things pickle in the #pickleballislife sweepstakes and celebrate National Pickle Day.  

"It seems like everyone is getting into pickleball these days – including me! After retirement I played a lot of tennis and paddle tennis, and I'm continuing that paddle sports trend by becoming a recent convert to pickleball," said Manning. "I've seen first-hand how creative the Frito-Lay and Lay's team can be, and this celebration of their Dill Pickle Chips returning to Subway does not disappoint."

"Lay's Dill Pickle Chips have always been a fan-favorite, but there is no denying that the love for all-things pickle has taken off," said Scott Finlow, Chief Marketing Officer at PepsiCo Foodservice. "As a brand that embraces fun, Lay's seized the opportunity to lean into the pickle-craze with our always-game partners at Subway."

For more information about the sweepstakes, follow @lays and @subway. To try this new perfect pickle pairing, visit Subway.com or the Subway app.

*According to USA Pickleball

About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About Subway® Restaurants
As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in more than 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes more than 20,000 dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

CONTACT: Cassi DePasquale, cdepasquale@golin.com

 

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SOURCE Frito-Lay North America

FAQ

What is the Lay's and Subway sweepstakes about?

The sweepstakes celebrates National Pickle Day and offers a chance to win free Subway sandwiches and snacks by sharing pickleball moments on social media.

When is the Lay's Dill Pickle Chips promotion at Subway?

The promotion lasts from November 14 to November 21, 2022.

How can I enter the #pickleballislife sweepstakes?

Participants can enter by uploading a photo or video of them playing pickleball on TikTok or Instagram with specific hashtags.

What do I get when I spend $15 at Subway during this promotion?

Customers can receive a free bag of Frito-Lay snacks, including Lay's Dill Pickle potato chips.

Who is promoting the Lay's and Subway sweepstakes?

Super Bowl MVP Eli Manning is promoting the sweepstakes to celebrate National Pickle Day.