SUNCHIPS® TO SPOTLIGHT UNDERREPRESENTED ARTISTS ON BAGS AND IN NEW EXHIBIT DURING PREMIER ART WEEK IN MIAMI
SunChips, a brand under Frito-Lay, has launched the second year of its 'Art Seen' campaign in Miami, promoting visibility for diverse artists. The initiative aims to address the underrepresentation of women and people of color in the art world, where only 15% of permanent collections feature their work. During the event from November 30 to December 2, attendees can vote for their favorite artists, with the top three receiving commissions for exclusive artwork on SunChips packaging. A digital gallery will also be available from November 30 to December 18.
- Launch of 'Art Seen' campaign, enhancing brand awareness and community engagement.
- Opportunity for diverse artists to showcase their work and gain national exposure.
- Digital gallery expands reach beyond Miami, engaging art fans across the U.S.
- None.
Art curator and collector, singer, and diversity advocate Mashonda Tifrere partners with SunChips to launch second year of "Art Seen" campaign
PLANO, Texas, Nov. 30, 2022 /PRNewswire/ -- According to recent research, less than
"Sharing diverse viewpoints is essential to creating a world in which we all feel seen," said Rhasheda Boyd, vice president of marketing at Frito-Lay. "Art is an incredible way to express unique perspectives. As a brand that encourages people everywhere to embrace their one-of-a-kindness, we're leveraging this important cultural moment in Miami and our brand platform to highlight these talented artists and share their work with art fans across the country."
Mashonda Tifrere, the founder of ArtLeadHER and Art Genesis, organizations that elevate female and diverse artists, lends her authority to curate the pop-up "Art Seen" show fans can view in Miami from November 30 to December 2. The "Art Seen" show will be featured at House of Pod, a series of experiential activation houses launched by Pod Digital Media, the first multicultural podcast agency network. Those at the show will be able to cast their vote for their favorite "Art Seen" artist. SunChips will commission the three artists who receive the most votes to create exclusive artwork for SunChips bags and other brand platforms.
Fans who won't be in Miami to visit the "Art Seen" pop-up don't have to miss out. A digital "Art Seen" gallery will open at SunChipsArtSeen.com November 30 through December 18 so art lovers across the U.S. can explore the collection and vote for their favorite artists.
"I'm proud to partner with SunChips on 'Art Seen'," said Tifrere. "Their goals to encourage diversity in art and bring awareness to underrepresented talent mirror my own. Artists from underrepresented communities must have a stage to exhibit their work – something that has been a focus of mine for years – and I'm excited to continue giving these artists their deserved platform."
The Miami show is the second iteration of SunChips "Art Seen," a program that brought to life the brand's 2021 "Be Your Own Wave" campaign that called on fans everywhere to embrace their individuality. In 2021, "Art Seen" gave artists a new way for their art to be "seen" through out-of-home installations. Now, SunChips is deepening its impact on the art community by providing a stage for diverse artists to share their work with other artists, collectors, and fans of the art community.
For more information on SunChips and the SunChips "Art Seen" program, you can follow SunChips on Instagram and Facebook.
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
About Pod Digital Media
Pod Digital Media (PDM), based in New York City, is the first multicultural podcast agency network and certified minority-owned small business. PDM exclusively caters to podcasters with multicultural audiences and connects them with blue-chip advertisers for long-term, seasonal and special investments. The agency includes more than 400 podcasts, reaching primarily Black & Hispanic American audience segments, to place ads on their shows and deliver tangible results to advertisers.
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SOURCE Frito-Lay North America
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