DORITOS® SERVES UP "BIG DIP ENERGY" TO INTRODUCE DORITOS® DIPS

Rhea-AI Summary

Frito-Lay's Doritos brand is launching DORITOS® Dips in Spicy Nacho and Cool Ranch Jalapeno flavors, emphasizing 'Big Dip Energy.' This innovative product aims to enhance dining experiences by pairing perfectly with various foods. Promoted by actress Keke Palmer, the dips are designed to disrupt traditional condiment choices. Fans can participate in a social media giveaway to win kits featuring the new dips. The dips will be available at retailers nationwide and online through Snacks.com starting this month.

Positive

• Launch of DORITOS® Dips could drive increased consumer engagement and sales.
• Promotion by Keke Palmer may enhance brand visibility and appeal.

Negative

• None.

Actress Keke Palmer Joins Forces with the Iconic Chip Brand to Take All Foods to Another Level with Consumer-Favorite Doritos Flavors

Consumers Get Chance to Dip via Social Giveaways

PLANO, Texas, Nov. 17, 2022 /PRNewswire/ -- Doritos is unleashing Big "Dip" Energy – having a bold dip and knowing how to use it – and forever changing the way fans eat with the launch of DORITOS® Dips in Spicy Nacho and Cool Ranch Jalapeno flavors.

Now that Doritos is bringing Big Dip Energy – the cool confidence to swap the standard, boring condiments for a first-of-its-kind dip that pairs perfectly with all kinds of foods – from pizza to pretzels, veggies and more – to the table, those typical dips and sauces may no longer do the trick.

Keke Palmer, actress, singer and TV personality, has teamed up with Doritos to show off her favorite ways to serve Big Dip Energy and inspire fans to get dipping.

"Everyone knows I like to go big! I'm all for elevating everyday experiences to make them even more extraordinary and, to me, that's what Big Dip Energy is all about," said Palmer. "There are so many ways to use the new DORITOS Dips – I'll be dipping my wings, pizza, and jazzing up my veggies all day, baby!"

Debuting in two bold flavors, DORITOS® Dips amp up the iconic Doritos taste with an extra serving of Big Dip Energy – giving enough flavor to make mouths water from across the room.  

• DORITOS® Dip Spicy Nacho: A twist on the classic Doritos® Nacho Cheese flavor snackers have known for years, delivered in a delicious dip that packs a spicy punch.
• DORITOS® Dip Cool Ranch® Jalapeno: Cool Ranch® just got cooler! Inspired by Doritos® Cool Ranch®, this reimagined smooth and creamy ranch dip intensifies flavor with a touch of spicy jalapeno.

In a new digital video with Doritos, Palmer shows fans her favorite ways to serve Big Dip Energy during mealtimes and with her foods of choice. Now, Doritos wants to see what creative culinary combos fans are ready to dip for themselves for the chance to win a decked-out kit bursting with Big Dip Energy that will satisfy anyone's fetish for flavor, including the new DORITOS® Dips and other Doritos-shaped specialty items.

Fans can enter the Big Dip Energy sweepstakes on Instagram by commenting on the DORITOS® Dips launch post with which food(s) they think could use some Big Dip Energy and including the hashtags  #BigDipEnergy and #Sweepstakes. For more details on how to enter, visit www.Doritos.com/DipsGiveaway.

"Doritos has always embraced the bold and we've encouraged our fans to do the same – from creating explosive new flavors to igniting fans to try new things," says Leslie Vesper, vice president of brand marketing, Frito-Lay. "As Doritos disrupts the dip aisle with the release of DORITOS Dips, our goal is to deliver new and unexpected experiences to consumers. Whether paired with their favorite foods or our other Doritos product offerings, we hope DORITOS Dips help fans think outside the box, just like we're thinking outside the chip bag with this innovation."

DORITOS® Dips will be available at retailers nationwide and on Snacks.com starting this month.

About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay. 

About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay). 

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

 

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SOURCE Frito-Lay North America

FAQ

What are the new flavors of DORITOS Dips?

DORITOS Dips are available in Spicy Nacho and Cool Ranch Jalapeno flavors.

When will DORITOS Dips be available?

DORITOS Dips will be available at retailers nationwide and on Snacks.com starting November 2022.

Who is promoting DORITOS Dips?

Actress Keke Palmer is promoting DORITOS Dips.

What is 'Big Dip Energy' in relation to DORITOS Dips?

'Big Dip Energy' refers to the bold and confident approach to using DORITOS Dips with various foods.