Marias Gamesa® Encourages Connection Among Latina Moms with the Return of Cafecito Con Marias Gamesa Campaign and Virtual Community
Marias Gamesa® is reintroducing the Cafecito con Marias Gamesa campaign to provide a virtual community for Latina moms in the U.S. The brand partners with Super Mamás to discuss relationships and personal interests. A recent survey shows Latina moms feel overwhelmed and under-supported, despite having access to support systems. The new 'Márcale a Mamá' campaign emphasizes the importance of connecting with mothers. Virtual conversations and social media engagement aim to empower Latina moms.
Marias Gamesa® is fostering a sense of community among Latina moms through the Cafecito con Marias Gamesa campaign.
The brand's partnership with Super Mamás will facilitate discussions on important topics like relationships and personal interests.
The campaign highlights the need for Latina moms to connect with their support systems and mother figures for emotional support.
Marias Gamesa's focus on empowering Latina moms through a virtual community and social media engagement is commendable.
Despite having support systems, a significant percentage of Latina moms report feeling overwhelmed and unable to reach out for help.
Latina moms face judgment about their parenting decisions and sometimes experience guilt when prioritizing personal interests.
There is a challenge in encouraging Latina moms to seek support and prioritizing self-care amidst the demands of motherhood.
The Campaign Aims to Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals
According to Marias Gamesa's new survey of 503 Gen Z and Millennial Latina moms, most reported having a support system and/or seeking more regular connections to navigate motherhood; however, they are not tapping into their village of support enough.
90% of Latina moms feel at ease reaching out to their mom or mother figure for support, yet a surprising70% describe feeling too overwhelmed and time-strapped to even call them.62% of Latina moms report feeling relieved after connecting with their own mothers after challenging parenting moments.- While
64% of Latina moms said they have support systems,20% aren't using them and face tough parenting moments alone.
The need for connection between Latina moms and their own mother figures is highlighted in Marias Gamesa's latest digital campaign "Márcale a Mamá" ("Call Mom"), which serves as a reminder that no matter how busy or challenging life becomes, a call to mom can be as powerful as a hug.
Facing judgment about their parenting style and feeling guilty about prioritizing personal interests outside of family may be hindering their outreach for support. Despite the obstacles Latina moms are facing,
83% of Latina moms reported feeling judged for their parenting decisions, with meal choices being the common source of scrutiny.- Latina moms recognize the importance of pursuing personal interests to balance motherhood, even though
45% occasionally feel guilty about it. - When possible,
80% of Latina moms use the following shortcuts for finding "me" time: asking their children to join in on their personal interests or utilizing their children's nap times.
These findings and more will be explored during the Super Mamás podcast with hosts Paulina and Bricia Lopez in episodes airing this May. Fans are invited to join in the conversation on social media using #CafecitoConMariasGamesa to share their own motherhood stories and join the virtual village of support for moms, by moms.
"As a Latina mom myself, I know firsthand the importance of being part of a community like Cafecito con Marias Gamesa that empowers us to be honest about our motherhood experiences. The reality is, we don't always have it together, and it can be difficult to ask for help," said Paulina Lopez, co-founder and co-host of Super Mamás. "It's great to see a brand I grew up with celebrate and encourage Latina moms this way, and we're excited to be part of the Marias Gamesa village of support."
Also joining the Cafecito con Marias Gamesa community is the Marias Gamesa Squad, a group of four inspiring Latina mothers and content creators sharing their real motherhood experiences through their social channels and by serving as special guests on the Super Mamás podcast this month. The Marias Gamesa Squad will invite Latina mothers to share their own perspectives on topics such as rekindling personal relationships, dealing with "mom guilt," and reprioritizing personal passions.
"As a brand that prides itself in being as authentic as mom's love, Marias Gamesa celebrates all the effort, energy and love that moms and mother figures continue to pour into their families and everything they do. We want to help reconnect them to their personal passions and the important relationships in their lives," said Gustavo Cecilio, senior marketing director, PepsiCo Foods North America's Hispanic Business Unit. "With the return of Cafecito con Marias Gamesa and the launch of our new "Márcale a Mamá" campaign, we hope moms feel seen, heard, and appreciated on Mother's Day and beyond."
In addition to joining in on the #CafecitoConMariasGamesa conversations on social, Marias Gamesa wants fans to stay connected with the moms in their lives with a reminder to #MárcaleAMamá. Viewers can catch the campaign running on Meta, YouTube and TikTok through Mother's Day.
For more information about Marias Gamesa, please visit www.gamesacookies.com, and follow @mariasgamesausa on Instagram and on TikTok.
About Gamesa®
Gamesa is Mexico's largest manufacturer of cookies. The company was founded in 1921 as La Industrial S.A. and acquired by PepsiCo in 1990. Gamesa markets cookies in the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE PepsiCo, Inc.; Gamesa
FAQ
What is the purpose of the Cafecito con Marias Gamesa campaign?
The campaign aims to provide a virtual community of support for Latina moms in the U.S.
Why is Marias Gamesa partnering with Super Mamás?
The brand is partnering with Super Mamás to discuss topics like relationships and personal interests, as revealed in a recent survey.
What is highlighted in the 'Márcale a Mamá' campaign?
The campaign emphasizes the importance of connecting with mother figures and support systems for Latina moms.
How are Latina moms encouraged to prioritize self-care?
Latina moms are encouraged to find 'me' time by involving their children in personal interests or utilizing their children's nap times.
