Lay's Releases Limited-Edition Flavor Swap Lineup Inspired By Doritos And Funyuns
Lay's has launched its new limited-edition "Flavor Swap®" lineup featuring two unique flavor mashups: Lay's Doritos Cool Ranch and Lay's Wavy Funyuns Onion. These innovative flavors combine popular snacks from PepsiCo's Frito-Lay division and are set to delight customers this summer. The chips will be available for $3.79 (7.5 oz) and $1.99 (2.625 oz) in grocery stores nationwide for a limited time.
This initiative highlights Lay's commitment to flavor innovation and consumer engagement.
- Introduction of limited-edition flavors diversifies product offerings.
- Potential to attract fans of Doritos and Funyuns, expanding market reach.
- Strong marketing strategy targeting diverse consumer generations.
- None.
PLANO, Texas, July 27, 2021 /PRNewswire/ -- Lay's® will have shoppers doing a double take as they saunter down the chip aisle this summer with a brand-new, innovative twist on the classic potato chip. Is it Doritos® Cool Ranch®? Is it Funyuns®? No, it's a new duo of Lay's flavor mashups guaranteed to bring a smile and an unforgettable flavor. For the first time ever, Lay's, the leader of flavor innovation, is bringing these two iconic snacks from PepsiCo's Frito-Lay division to life as Lay's potato chips.
Known as the Lay's "Flavor Swap®" lineup, the two new flavor combinations are sure to bring joy to every generation:
- LAY'S DORITOS COOL RANCH: Ever wondered what Doritos Cool Ranch flavor would taste like on Lay's chips? Saddle up, because Lay's put this beloved Doritos flavor on its iconic potato chips.
- LAY'S WAVY FUNYUNS Onion: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on Lay's Wavy potato chips.
"From local cuisine to restaurant favorites to fan-submitted flavor ideas, Lay's has drawn inspiration from so many different places over the years to bring our fans joy through new and exciting flavor experiences," said Melissa Miranda, senior director of marketing, Frito-Lay North America. "This time, we've partnered with two beloved Frito-Lay brands to give our fans an innovative, one-of-a-kind flavor experience like no other chip brand can do. We can't wait for people to try these new Lay's Flavor Swap flavors for themselves."
The two new Lay's Flavor Swap offerings will be available at grocery retailers nationwide for a limited time starting this month for
To learn more about Lay's and its newest Flavor Swap lineup, fans can head over to www.lays.com or check out Lay's on Facebook, Instagram, Twitter and YouTube.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay
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