Brisk Launches New Zero Sugar Lemon Iced Tea, First National Innovation for the Brand in Over Five Years

Rhea-AI Summary

Brisk, the iced tea brand, has launched Brisk Zero Sugar Lemon Iced Tea, its first national innovation in over five years. This new beverage features no sugar while maintaining the brand's signature bold flavor. To celebrate, Brisk has partnered with sneaker artist Dan Gamache, known as 'Mache', creating custom sneakers and launching the 'Unlock Your Zero Drop' promotion. Customers can win over 2,600 prizes by purchasing the new drink. Brisk also highlights various creators through video content, continuing its commitment to support artistic expression.

Positive

• Launch of Brisk Zero Sugar Lemon Iced Tea, expanding product portfolio.
• Promotion includes over 2,600 prizes, enhancing customer engagement.
• Collaboration with artist Mache may enhance brand visibility and appeal.

Negative

• None.

PURCHASE, N.Y., March 22, 2021 /PRNewswire/ -- Brisk, the powerhouse iced tea brand known for its thirst-quenching flavors, is unveiling its first national innovation in over five years: Brisk Zero Sugar Lemon Iced Tea.

The new beverage has the same bold, refreshing flavor of Brisk with zero grams of sugar and aims to inspire creators to authentically express themselves through the tagline "All Great Things Start from Zero."

To celebrate the launch, Brisk is reuniting with notable sneaker artist Dan Gamache – better known as "Mache" – to create custom, hand-painted sneakers inspired by the new beverage and encourage other creators to seek inspiration from the blank canvases in their daily lives, whether it be an empty page, white wall, or brand new pair of shoes.

"I'm incredibly excited to be working with Brisk again after five years to support the release of the new Brisk Zero Sugar Lemon Iced Tea," says Mache. "Taking inspiration from the Brisk label, I've created a sneaker design to illustrate firsthand how artists can unlock their own creative potential, starting from zero and turning it into something great."

Along with the product launch, Brisk is kicking off its "Unlock Your Zero Drop" promotion today to give fans the chance to win exclusive prizes  – including one of five pairs of Mache's hand-painted sneakers, premium art supplies, and more – by purchasing Brisk Zero Sugar Lemon Iced Tea and other participating Brisk products.

Every hour, Brisk is dropping exclusive prizes aimed at supporting up-and-coming creators and inspiring them to unleash their creativity and make something truly authentic. After purchasing a Brisk Zero Sugar Lemon Iced Tea or other participating Brisk product, consumers can enter to instantly win one of over 2,600 prizes by visiting DrinkBrisk.com/ZeroDrop and entering the code found under the cap (or inside the box). All entries will be automatically submitted into the grand prize sweepstakes, ultimately awarding five winners with an exclusive package including a pair of sneakers from Mache, a tablet, bucket hat, pocket t-shirt, bomber jacket, pair of joggers, and more. For 24 hours a day, 56 days straight, someone will walk away a winner.

Shining a light on the unique creative process for every individual creator, Brisk is also releasing behind-the-scenes video content spotlighting Mache and four up-and-coming visionaries: multimedia artist duo Riiisa Boogie and Rezones, photographer Mark Elzey, and graffiti artist Epic Uno. The artists show how they capture the limitless potential of creativity starting from zero in spots featured on DrinkBrisk.com and Brisk's YouTube and social channels. This content marks a continuation of Brisk's longstanding commitment to elevating creators by providing a platform for artists to showcase their self-expression.

"At Brisk, we celebrate creative individuality and work to amplify voices of emerging talent, whether through our bottle labels – each one created by a different artist – or inventive campaigns aimed at supporting up-and-coming creators," says Katrina McDonald, Senior Marketing Director - Pepsi Lipton Partnership. "Our new Brisk Zero Sugar Lemon Iced Tea product and programming shows that greatness can always be achieved, even when starting from zero. We hope it inspires artists to embrace the possibilities that come with starting fresh and seeing where their creativity takes them."

A range of programs will also be released on Brisk social channels to get fans excited about the drops including an "All Great Things Start From Zero" Instagram influencer campaign, #JustAddBrisk TikTok challenge, and a custom Twitter emoji that is revealed by using the hashtags #UnlockYourZeroDrop and #BriskZeroSugar.

Starting today, Brisk Zero Sugar Lemon Iced Tea is available in 1L bottles at retailers nationwide. 12-packs of 12-ounce cans are available in select markets. 

For more information, visit: DrinkBrisk.com/ZeroDrop.

About PepsiCo
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business strategy and brands. For more information, visit www.pepsico.com.

About Unilever North America
Unilever is one of the world's leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan (USLP) underpins the company's strategy and commits to:

• Helping more than a billion people take action to improve their health and well-being by 2020.
• Halving the environmental impact of our products by 2030.
• Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. In 2018, the company's Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017.

Since 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognized in 2018 as sector leader in the Dow Jones Sustainability Index and as the top-ranked company in the GlobeScan/SustainAbility Global Corporate Sustainability Leaders survey, for the eighth consecutive year. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 
For more information on Unilever Canada and its brands visit: www.unilever.ca
For more information on the USLP: www.unilever.com/sustainable-living/

About Mache
Dan Gamache better known for his work under the name "Mache" has been an artist most of his life and has made footwear his canvas of choice since 2004. He has tirelessly worked over 17 plus years to perfect his craft. His attention to detail and ability to adapt to current trends with his own twist many have considered him a pioneer and a very well-respected artist in the industry. Over the years, Mache has become one of the go-to footwear artists for several footwear brands as well the NFL, MLB, NBA, and WWE to name a few. 

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SOURCE Brisk

FAQ

What is the new product launched by Brisk?

Brisk launched the Brisk Zero Sugar Lemon Iced Tea, its first national innovation in over five years.

When was Brisk Zero Sugar Lemon Iced Tea launched?

The product was launched on March 22, 2021.

What promotional activity is associated with Brisk's new iced tea?

Brisk has initiated the 'Unlock Your Zero Drop' promotion, offering over 2,600 prizes.

Who collaborated with Brisk for the new product launch?

Brisk collaborated with sneaker artist Dan Gamache, also known as 'Mache', for the product launch.

How can consumers participate in Brisk's promotional activities?

Consumers can participate by purchasing Brisk products and entering codes found under caps to win prizes.