America's Snack Wish Has Been Granted: Smartfood® Popcorn Taps Rap Icon Flavor Flav for Campaign Celebrating the Magic of FLAVOR YOU CAN FEEL GOOD ABOUT™
Smartfood Popcorn launches its 'Flavor You Can Feel Good About' campaign, featuring rap icon Flavor Flav as the Flavor Genie. The campaign highlights Smartfood's lineup of air-popped popcorn with non-artificial flavors and less than 100 calories per cup. Flavor Flav swaps his iconic clock necklace for an oversized popcorn kernel called the Pop Clock.
The campaign includes an online video starring Flavor Flav and a social media contest where fans can win a replica of the Pop Clock. Smartfood offers five flavor variations: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, and Flamin' Hot White Cheddar. The brand aims to provide delicious snacking options that consumers can feel good about, balancing light texture with bold flavors.
Smartfood Popcorn lancia la sua campagna 'Flavor You Can Feel Good About', che vede come protagonista l'icona rap Flavor Flav nel ruolo di Flavor Genie. La campagna mette in evidenza la linea di popcorn soffiate ad aria di Smartfood, con sapori non artificiali e meno di 100 calorie per tazza. Flavor Flav scambia il suo iconico collare a forma di orologio per un grande chicco di popcorn chiamato Pop Clock.
La campagna include un video online con Flavor Flav e un concorso sui social media nel quale i fan possono vincere una replica del Pop Clock. Smartfood offre cinque varianti di sapore: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, e Flamin' Hot White Cheddar. Il marchio punta a fornire opzioni di snack deliziosi che i consumatori possano apprezzare, bilanciando una consistenza leggera con sapori audaci.
Smartfood Popcorn lanza su campaña 'Flavor You Can Feel Good About', con el ícono del rap Flavor Flav como Flavor Genie. La campaña destaca la línea de palomitas de maíz horneadas al aire de Smartfood, con sabores no artificiales y menos de 100 calorías por taza. Flavor Flav cambia su icónico collar de reloj por un gran grano de palomita llamado Pop Clock.
La campaña incluye un video en línea protagonizado por Flavor Flav y un concurso en redes sociales donde los fanáticos pueden ganar una réplica del Pop Clock. Smartfood ofrece cinco variaciones de sabor: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, y Flamin' Hot White Cheddar. La marca tiene como objetivo proporcionar opciones de snacks deliciosos que los consumidores puedan disfrutar, equilibrando una textura ligera con sabores audaces.
스마트푸드 팝콘이 '기분 좋게 즐길 수 있는 맛' 캠페인을 런칭하며, 랩 아이콘 플레이버 플래브를 맛의 지니로 등장시킵니다. 이 캠페인은 스마트푸드의 통풍식 팝콘 라인업과 인공 조미료가 없는 맛, 그리고 1컵당 100칼로리 이하를 강조합니다. 플레이버 플래브는 그의 상징적인 시계 목걸이를 팝 시계라고 불리는 대형 팝콘 알갱이로 교체합니다.
캠페인에는 플레이버 플래브가 출연하는 온라인 비디오와 팬들이 팝 시계의 복제품을 받을 수 있는 소셜 미디어 콘테스트가 포함되어 있습니다. 스마트푸드는 화이트 체다, 영화관 버터, 스위트 & 솔티 케틀콘, 도리토스 나쵸 치즈, 그리고 플라민 핫 화이트 체다 등 5가지 맛 변형을 제공합니다. 이 브랜드는 소비자들이 기분 좋게 즐길 수 있는 맛있는 간식 옵션을 제공하고, 가벼운 질감과 강렬한 맛의 균형을 맞추는 것을 목표로 합니다.
Smartfood Popcorn lance sa campagne 'Flavor You Can Feel Good About', mettant en vedette l'icône du rap Flavor Flav dans le rôle de Flavor Genie. La campagne souligne la gamme de popcorn soufflé à l'air de Smartfood, avec des saveurs non artificielles et moins de 100 calories par tasse. Flavor Flav échange son célèbre collier en forme d'horloge contre un gros grain de popcorn appelé Pop Clock.
La campagne comprend une vidéo en ligne mettant en vedette Flavor Flav et un concours sur les réseaux sociaux où les fans peuvent gagner une réplique du Pop Clock. Smartfood propose cinq variations de saveurs : White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, et Flamin' Hot White Cheddar. La marque vise à offrir des options de snacking délicieuses que les consommateurs peuvent apprécier, équilibrant une texture légère avec des saveurs audacieuses.
Smartfood Popcorn startet seine Kampagne 'Flavor You Can Feel Good About', mit dem Rap-Ikone Flavor Flav als Flavor Genie. Die Kampagne hebt die Luft-gepoppten Popcorn-Varianten von Smartfood hervor, die über keine künstlichen Aromen verfügen und weniger als 100 Kalorien pro Tasse haben. Flavor Flav tauscht seine ikonische Uhrenkette gegen einen übergroßen Popcornkern namens Pop Clock.
Die Kampagne umfasst ein Online-Video mit Flavor Flav und einen Wettbewerb in sozialen Medien, bei dem Fans eine Nachbildung der Pop Clock gewinnen können. Smartfood bietet fünf Geschmacksrichtungen an: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese und Flamin' Hot White Cheddar. Die Marke zielt darauf ab, köstliche Snack-Alternativen zu bieten, die die Verbraucher genießen können, und dabei eine leichte Textur mit kräftigen Aromen zu kombinieren.
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Flavor Flav has swapped his famous clock necklace for a huge popcorn kernel – the Pop Clock– which fans will have the chance to win on social.
To bring the magic to life, Smartfood has named a Flavor Genie—none other than legendary and flavorful rapper Flavor Flav—to spread positive affirmations for smart decision-making, in snacking and beyond. Since there's no time like snack time and there's no snack like Smartfood Popcorn, Flavor Flav has swapped his iconic clock necklace for an oversized popcorn kernel, the Pop Clock.
"Everyone knows I'm all about spreading positive vibes and bringing my signature flavor everywhere I go, which is why there's no one better suited for the job of Flavor Genie than ya booyyyeeee," said Flavor Flav. "I've loved Smartfood® Popcorn for years, so I'm excited to be the unofficial Hype Man for snackers, dropping words of wisdom and positivity every time a bag of the flavorful snack is opened."
To kick off Flavor Flav's reign as Flavor Genie, the rapper is starring in a new online video in which he appears in an imaginative cloud of flavor genie dust to an unexpecting snacker with his classic "Yeah Booyyyeeee!" introduction. He brings joy to the woman savoring a mid-bike ride snack by complementing her flavor of choice: Smartfood White Cheddar flavored popcorn.
From savory and cheesy to sweet and spicy flavors, Smartfood offers a full lineup for any snacking occasion, including:
- White Cheddar: What started it all, featuring air-popped popcorn tossed in delicious white cheddar cheese flavor.
- Movie Theater Butter: The forever classic is delicious popcorn coated in golden butter flavor.
- Sweet & Salty Kettle Corn: Snackers rejoice for this popcorn with sweet and salty flavors that balances sweet and salty desires all in one.
- Doritos® Nacho Cheese: A remix of everyone's favorite snack – the light and fluffy texture of air-popped popcorn, with the finger-licking deliciousness of Doritos® Nacho Cheese flavored seasoning.
- Flamin' Hot® White Cheddar: Air-popped popcorn tossed in the flavors of white cheddar cheese and plenty of Flamin' Hot® heat you know and love.
"Smartfood is dedicated to providing popcorn lovers with delicious snacking options that they can feel good about, and we're proud to have cracked the magical balance of light texture and bold flavor desired by snackers across the nation," said Kristin Kroepfl, vice president of marketing, PepsiCo. "We're excited to bring more joy to snack time, both through our five delicious flavor variations and our out-of-the-box partnership with the king of flavor himself, Flavor Flav."
As a part of the fun, Smartfood and Flavor Flav are inviting fans nationwide to enter for a chance to win the one-of-a-kind Pop Clock – the same blinged-out kernel chain donned by the Flavor Genie himself. Between September 16 at 11 a.m. EST and September 19 at 11 a.m. EST:
- Follow @Smartfoodpopcorn on Instagram
- Like the giveaway launch post
- Comment FLAVOR
Fans can follow along on the Flavor Genie fun by following @smartfoodpopcorn on Instagram, @officialsmartfoodpopcorn on TikTok, @Smartfood on X, and @Smartfood on Facebook. To experience Flavor You Can Feel Good About™, fans can pick up Smartfood Popcorn's five different flavor variations at retailers nationwide or on Snacks.com.
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
1Smartfood is America's #1 selling popcorn brand based on 2024 retail sales data.
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SOURCE Frito-Lay North America
FAQ
What is Smartfood Popcorn's new campaign called and who is featured in it?
How many calories does Smartfood Popcorn (PEP) have per cup?
What is the Pop Clock in Smartfood's campaign?
What flavors of Smartfood Popcorn are mentioned in the press release?
When is the Smartfood Popcorn (PEP) Pop Clock giveaway running?
