America's Snack Wish Has Been Granted: Smartfood® Popcorn Taps Rap Icon Flavor Flav for Campaign Celebrating the Magic of FLAVOR YOU CAN FEEL GOOD ABOUT™

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Smartfood Popcorn launches its 'Flavor You Can Feel Good About' campaign, featuring rap icon Flavor Flav as the Flavor Genie. The campaign highlights Smartfood's lineup of air-popped popcorn with non-artificial flavors and less than 100 calories per cup. Flavor Flav swaps his iconic clock necklace for an oversized popcorn kernel called the Pop Clock.

The campaign includes an online video starring Flavor Flav and a social media contest where fans can win a replica of the Pop Clock. Smartfood offers five flavor variations: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, and Flamin' Hot White Cheddar. The brand aims to provide delicious snacking options that consumers can feel good about, balancing light texture with bold flavors.

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Flavor Flav has swapped his famous clock necklace for a huge popcorn kernel – the Pop Clock– which fans will have the chance to win on social.

PLANO, Texas, Sept. 10, 2024 /PRNewswire/ -- There's something magical in every bag of Smartfood^® Popcorn, including a combination of delicious, non-artificial flavors and less than 100 calories per cup. That's why America's favorite popcorn brand¹ is bringing consumers Flavor You Can Feel Good About™, an entertaining new campaign that re-introduces Smartfood Popcorn's lineup of light-textured, air-popped flavor variations.  

To bring the magic to life, Smartfood has named a Flavor Genie—none other than legendary and flavorful rapper Flavor Flav—to spread positive affirmations for smart decision-making, in snacking and beyond. Since there's no time like snack time and there's no snack like Smartfood Popcorn, Flavor Flav has swapped his iconic clock necklace for an oversized popcorn kernel, the Pop Clock.

"Everyone knows I'm all about spreading positive vibes and bringing my signature flavor everywhere I go, which is why there's no one better suited for the job of Flavor Genie than ya booyyyeeee," said Flavor Flav. "I've loved Smartfood^® Popcorn for years, so I'm excited to be the unofficial Hype Man for snackers, dropping words of wisdom and positivity every time a bag of the flavorful snack is opened."

To kick off Flavor Flav's reign as Flavor Genie, the rapper is starring in a new online video in which he appears in an imaginative cloud of flavor genie dust to an unexpecting snacker with his classic "Yeah Booyyyeeee!" introduction. He brings joy to the woman savoring a mid-bike ride snack by complementing her flavor of choice: Smartfood White Cheddar flavored popcorn.

From savory and cheesy to sweet and spicy flavors, Smartfood offers a full lineup for any snacking occasion, including:

• White Cheddar: What started it all, featuring air-popped popcorn tossed in delicious white cheddar cheese flavor.
• Movie Theater Butter: The forever classic is delicious popcorn coated in golden butter flavor.
• Sweet & Salty Kettle Corn: Snackers rejoice for this popcorn with sweet and salty flavors that balances sweet and salty desires all in one.
• Doritos^® Nacho Cheese: A remix of everyone's favorite snack – the light and fluffy texture of air-popped popcorn, with the finger-licking deliciousness of Doritos^® Nacho Cheese flavored seasoning.
• Flamin' Hot^® White Cheddar: Air-popped popcorn tossed in the flavors of white cheddar cheese and plenty of Flamin' Hot^® heat you know and love.

"Smartfood is dedicated to providing popcorn lovers with delicious snacking options that they can feel good about, and we're proud to have cracked the magical balance of light texture and bold flavor desired by snackers across the nation," said Kristin Kroepfl, vice president of marketing, PepsiCo. "We're excited to bring more joy to snack time, both through our five delicious flavor variations and our out-of-the-box partnership with the king of flavor himself, Flavor Flav."

As a part of the fun, Smartfood and Flavor Flav are inviting fans nationwide to enter for a chance to win the one-of-a-kind Pop Clock – the same blinged-out kernel chain donned by the Flavor Genie himself. Between September 16 at 11 a.m. EST and September 19 at 11 a.m. EST:

1. Follow @Smartfoodpopcorn on Instagram
2. Like the giveaway launch post
3. Comment FLAVOR

Fans can follow along on the Flavor Genie fun by following  @smartfoodpopcorn on Instagram, @officialsmartfoodpopcorn on TikTok, @Smartfood on X, and @Smartfood on Facebook. To experience Flavor You Can Feel Good About™, fans can pick up Smartfood Popcorn's five different flavor variations at retailers nationwide or on Snacks.com.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

 About PepsiCo   
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's^®, Doritos^®, Cheetos^®, Gatorade^®, Pepsi-Cola^®, Mountain Dew^®, Quaker^®, and SodaStream^®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

¹Smartfood is America's #1 selling popcorn brand based on 2024 retail sales data.

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SOURCE Frito-Lay North America

FAQ

What is Smartfood Popcorn's new campaign called and who is featured in it?

Smartfood Popcorn's new campaign is called 'Flavor You Can Feel Good About' and features rap icon Flavor Flav as the Flavor Genie.

How many calories does Smartfood Popcorn (PEP) have per cup?

Smartfood Popcorn has less than 100 calories per cup.

What is the Pop Clock in Smartfood's campaign?

The Pop Clock is an oversized popcorn kernel necklace that Flavor Flav wears, replacing his iconic clock necklace for the campaign.

What flavors of Smartfood Popcorn are mentioned in the press release?

The flavors mentioned are White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, and Flamin' Hot White Cheddar.

When is the Smartfood Popcorn (PEP) Pop Clock giveaway running?

The Pop Clock giveaway runs from September 16 at 11 a.m. EST to September 19 at 11 a.m. EST.