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Peet's Coffee (NASDAQ:PEET) launched a nationwide search for its first-ever Chief Playlist Officer to help consumers overcome the 3PM energy slump. The contest supports the rollout of its new Half-Caff blend Middle Ground and a limited-time summer menu featuring sparkling energy drinks and protein oat lattes.
Peet's Coffee (PEET) launched a nationwide search for its first-ever Chief Playlist Officer, tied to the rollout of its new Half-Caff blend, Middle Ground, and a limited-time summer menu. The campaign targets America's 3PM energy slump with music, half-caff coffee, sparkling energy drinks, and protein oat lattes.
Peet's Coffee (PEET) launched a nationwide search for its first-ever Chief Playlist Officer, tied to the rollout of its new Half-Caff blend, Middle Ground, and a limited-time summer menu.
The contest runs June 3–30, 2026, and the summer drinks are available June 3–August 18, 2026.