PLAN INTERNATIONAL AND PARAMOUNT PARTNER TO EMPOWER GIRLS WORLDWIDE
Plan International and Paramount have partnered to launch a global campaign on International Day of the Girl Child (Oct. 11) to support girls' education and gender equality. The campaign features Nickelodeon's Dora and includes:
- The Dora Fund: Grants for youth-led organizations focused on girls' education
- Backpacks and supplies distribution funded by Paramount
- A global PSA airing across Paramount networks
- A Plan International resource hub
The initiative aims to address the crisis of 224 million out-of-school children worldwide, with girls facing the greatest barriers. In 2023, Plan reached 10.5 million people through education programs. The campaign invites public participation to break down barriers and ensure all children, especially girls, have access to education.
Plan International e Paramount hanno avviato una campagna globale in occasione della Giornata Internazionale della Bambina (11 ottobre) per sostenere l'istruzione delle ragazze e l'uguaglianza di genere. La campagna presenta Dora di Nickelodeon e include:
- Il Fondo Dora: Sovvenzioni per organizzazioni guidate da giovani focalizzate sull'istruzione delle ragazze
- Distribuzione di zaini e materiali finanziata da Paramount
- Un PSA globale trasmesso su tutte le reti Paramount
- Un centro risorse di Plan International
L'iniziativa mira ad affrontare la crisi dei 224 milioni di bambini fuori scuola in tutto il mondo, con le ragazze che affrontano le maggiori difficoltà. Nel 2023, Plan ha raggiunto 10,5 milioni di persone attraverso programmi educativi. La campagna invita alla partecipazione pubblica per abbattere le barriere e garantire che tutti i bambini, specialmente le ragazze, abbiano accesso all'istruzione.
Plan International y Paramount se han asociado para lanzar una campaña global en el Día Internacional de la Niña (11 de octubre) para apoyar la educación de las niñas y la igualdad de género. La campaña presenta a Dora de Nickelodeon e incluye:
- El Fondo Dora: Subvenciones para organizaciones dirigidas por jóvenes enfocadas en la educación de las niñas
- Distribución de mochilas y materiales financiada por Paramount
- Un PSA global que se emitirá en todas las redes de Paramount
- Un centro de recursos de Plan International
La iniciativa tiene como objetivo abordar la crisis de 224 millones de niños que están fuera de la escuela en todo el mundo, con las niñas enfrentando las mayores dificultades. En 2023, Plan llegó a 10,5 millones de personas a través de programas educativos. La campaña invita a la participación pública para derribar barreras y garantizar que todos los niños, especialmente las niñas, tengan acceso a la educación.
플랜 인터내셔널과 파라마운트가 글로벌 캠페인을 시작하여 국제 소녀의 날(10월 11일)을 기념하고 소녀 교육과 성 평등을 지원합니다. 이 캠페인은 니켈로디언의 도라를 주제로 하며 다음과 같은 내용을 포함합니다:
- 도라 기금: 소녀 교육에 집중하는 청년 주도 조직을 위한 보조금
- 파라마운트가 지원하는 배낭 및 학용품 배포
- 파라마운트 네트워크 전역에서 방영되는 글로벌 PSA
- 플랜 인터내셔널 자원 허브
이 이니셔티브는 전 세계적으로 2억 2400만 명의 학교에 가지 못하는 아동의 위기를 해결하는 것을 목표로 하며, 특히 소녀들이 가장 큰 장벽에 직면하고 있습니다. 2023년, 플랜은 교육 프로그램을 통해 1천 50만 명에 도달했습니다. 캠페인은 장벽을 허물고 모든 아동, 특히 소녀들이 교육을 받을 수 있도록 공개 참여를 초대합니다.
Plan International et Paramount se sont associées pour lancer une campagne mondiale à l'occasion de la Journée Internationale de la Fille (11 octobre) afin de soutenir l'éducation des filles et l'égalité des sexes. La campagne met en avant Dora de Nickelodeon et comprend :
- Le Fonds Dora : Subventions pour des organisations dirigées par des jeunes axées sur l'éducation des filles
- Distribution de sacs à dos et de fournitures financée par Paramount
- Une PSA mondiale diffusée sur l'ensemble des réseaux Paramount
- Un centre de ressources de Plan International
L'initiative vise à aborder la crise des 224 millions d'enfants non scolarisés dans le monde, les filles faisant face aux plus grands obstacles. En 2023, Plan a atteint 10,5 millions de personnes grâce à des programmes éducatifs. La campagne invite à la participation du public afin de briser les barrières et garantir à tous les enfants, en particulier les filles, l'accès à l'éducation.
Plan International und Paramount haben sich zusammengeschlossen, um eine globale Kampagne zum Internationalen Tag des Mädchens (11. Oktober) zu starten, um die Bildung von Mädchen und die Gleichstellung der Geschlechter zu unterstützen. Die Kampagne zeigt Nickeldodeons Dora und umfasst:
- Der Dora-Fonds: Stipendien für von Jugendlichen geführte Organisationen, die sich auf die Bildung von Mädchen konzentrieren
- Verteilung von Rucksäcken und Schulmaterial, finanziert von Paramount
- Eine globale PSA, die über die Paramount-Netzwerke ausgestrahlt wird
- Ein Ressourcen-Hub von Plan International
Die Initiative zielt darauf ab, die Krise von 224 Millionen Kindern zu bekämpfen, die weltweit nicht zur Schule gehen, wobei Mädchen die größten Hürden überwinden müssen. Im Jahr 2023 erreichte Plan 10,5 Millionen Menschen durch Bildungsprogramme. Die Kampagne lädt zur öffentlichen Teilnahme ein, um Barrieren abzubauen und sicherzustellen, dass alle Kinder, insbesondere Mädchen, Zugang zu Bildung haben.
- Partnership with Paramount increases visibility and reach for Plan International's cause
- Creation of the Dora Fund to provide grants for youth-led organizations
- Paramount funding for distribution of backpacks and school supplies
- Global PSA airing across Paramount networks in over 160 markets
- None.
Global campaign launches on International Day of the Girl Child to support girls' education and gender equality
- The establishment of a new Dora Fund: Provides grants for youth-led organizations dedicated to girls' education.
- Backpacks and supplies: Paramount will provide funding for the distribution of backpacks filled with school supplies. Audiences can choose to contribute to this through Plan's Gifts of Hope initiative.
- Global PSA: A powerful public service announcement airs across Paramount networks.
- A Plan International resource hub: Offers additional ways for audiences to get involved in the campaign and learn more.
Globally, 224 million children and youth are out of school, with girls facing the greatest barriers to education. To help address this crisis, Plan reached 10.5 million people through inclusive, quality education programs in 2023 alone. Building on this impact, the campaign invites the public to help break down these barriers and ensure all children, especially girls, have the opportunity to learn.
Join the movement and learn more at www.planusa.org/dora
"This partnership showcases the power of education to transform girls' lives," said Shanna Marzilli, president and CEO of Plan International USA. "By partnering with Paramount, we are raising awareness about the barriers girls face and providing ways for people to help break them down. Together, we won't stop until every girl can access the education she deserves."
Bradley Archer-Haynes, senior vice president, cross company impact at Paramount, said: "We are so proud to partner with Plan International to encourage discussions about access to education and gender equality for the next generation of female leaders, innovators and groundbreakers around the world. Kids are powerful contributors to societal change, and we hope Dora's legacy of empowerment, inclusivity and adventure continues to inspire positive transformation through this campaign."
Campaign details
The campaign kicks off on Oct. 11 with a 60-second PSA airing across Paramount's networks in more than 160 markets worldwide including Nickelodeon and MTV global feeds, as well as social media, along with a shorter version for broader distribution. The PSA celebrates the limitless potential of every girl, encouraging them to face challenges and pursue their dreams with courage and determination, embodying Dora's core values of bravery and empowerment.
The campaign also offers an online landing page offering an opportunity for girl- and youth-led organizations to apply for grants to support their work to promote girls' education, a quiz to test your knowledge of the futures girls want, inspiring stories of changemakers, and other content featuring practical information on how to support girls' rights.
As part of the campaign, the "Dora Fund" has been created to provide grants to organizations that support projects aimed at advancing girls' education in communities around the world. Paramount will also fund the distribution of backpacks filled with school supplies to children in need, and audiences will be able to directly contribute to this effort through Plan's Gifts of Hope initiative, an affordable way to address global challenges and injustices.
"This campaign opens doors for girls to become leaders, teachers or explorers by providing the resources, support and encouragement they need to pursue their dreams," Marzilli added. "Through education and community, we can help girls break barriers and create the futures they want."
Get involved
Be a part of the movement for change. Scan the QR code in the PSA or visit www.planusa.org/dora to join the campaign, apply for grants through the Dora Fund and discover more ways you can champion gender equality today.
About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal.
About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
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SOURCE Plan International USA
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