Paramount Consumer Products Partners With droppLabs to Unveil Industry-First Immersive Shopping Experience for the Original Series Star Trek Tridimensional Chess Set
Paramount Consumer Products has partnered with droppLabs to launch an innovative interactive shopping experience for the Star Trek Tridimensional Chess Set. Utilizing dropp's XR and e-commerce technology, fans can interact with the chess set digitally before making their purchase. This initiative marks the first integration of droppLabs' technology into Paramount's e-commerce strategy, aiming to enhance the shopping experience and engage a new audience in the evolving e-commerce landscape. The collaboration reflects a shift towards immersive, tech-driven consumer interactions in the entertainment industry.
- Launch of an interactive shopping experience for the Star Trek Tridimensional Chess Set.
- First integration of droppLabs' XR technology into Paramount's e-commerce strategy.
- Aims to enhance fan engagement and shopping experience.
- None.
Multi-Layered XR & E-commerce Technology Elevates Iconic Prop Replica of 3D Chess Set Featured in Many Star Trek Episodes and Films, Starting with the Original Series.
The Original Series Star Trek Tridimensional Chess Set (photo credit: The Noble Collection)
“Providing fans a compelling interactive digital experience in advance of purchasing and receiving a physical product is the essence of shopatainment and the future of E-commerce," said Gurps Rai, CEO & Co-founder of dropp group. "We’re completely aligned with Paramount’s and the Star Trek franchise’s vision to boldly go where no one has gone before. Our partnership represents a meaningful first step for the entertainment industry’s Web3 adoption journey."
This is the first integration of droppLab’s technology within Paramount’s vast E-commerce offerings. The activation aligns with Paramount’s focus on delivering value-add interactive experiences for fans that bridge the digital world and physical products. By providing Star Trek fans unique, XR-driven and gamified experiences,
“Through droppLabs,
Fans can view and order the Star Trek 3D Chess Set https://shop.startrek.com/
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for
For more information about
About droppLabs
droppLabs, a division of dropp group (“dropp”), is a future-forward web3 enabler. We leverage our proprietary, patent-protected technology stack to provide a foundation and launching point for brands and creators across all industries to successfully transition into web3. droppLabs covers every and any aspect of an organization's journey into web3 and powers tokenized community experiences for brands, creators, IP owners, consumers and more.
Headquartered in
For more info, please visit www.dropplabs.io
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Source: droppLabs
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