NICKELODEON UNVEILS FIRST ORIGINAL ANIMATED SERIES FOR YOUTUBE, KID COWBOY
Nickelodeon has announced Kid Cowboy, its first original animated series specifically developed for YouTube, debuting January 24, 2025, on the Blaze and the Monster Machines YouTube channel. Created by Grammy and Golden Globe-nominated songwriter Freddy Wexler and executive produced by Wexler and Emilio Estefan, the series features a guitar-playing hero in a futuristic world.
The music-driven, Spanish language-infused series follows the main character's adventures in the futuristic world of Esperanza, promoting values like bravery, kindness, and truthfulness. The show represents Nickelodeon's strategic move to digital-first platforms, leveraging its YouTube network that generates over two billion views and 20 billion minutes of watch time monthly across more than 50 channels in 15+ languages.
Nickelodeon ha annunciato Kid Cowboy, la sua prima serie animata originale sviluppata specificamente per YouTube, che debutterà il 24 gennaio 2025, sul canale YouTube di Blaze e dei Monster Machines. Creata dal cantautore nominato ai Grammy e ai Golden Globe, Freddy Wexler, e prodotta esecutivamente da Wexler ed Emilio Estefan, la serie presenta un eroe chitarrista in un mondo futuristico.
La serie, caratterizzata da una forte componente musicale e da un linguaggio spagnolo, segue le avventure del protagonista nel mondo futuristico di Esperanza, promuovendo valori come il coraggio, la gentilezza e la veridicità. Lo spettacolo rappresenta la mossa strategica di Nickelodeon verso piattaforme digitali, sfruttando la sua rete YouTube che genera oltre due miliardi di visualizzazioni e 20 miliardi di minuti di visione al mese su oltre 50 canali in più di 15 lingue.
Nickelodeon ha anunciado Kid Cowboy, su primera serie animada original desarrollada específicamente para YouTube, que debutará el 24 de enero de 2025, en el canal de YouTube de Blaze y las Monster Machines. Creada por el compositor nominado a los Grammy y Globos de Oro, Freddy Wexler, y producida ejecutivamente por Wexler y Emilio Estefan, la serie presenta a un héroe guitarrista en un mundo futurista.
La serie, impulsada por la música e impregnada del idioma español, sigue las aventuras del personaje principal en el mundo futurista de Esperanza, promoviendo valores como el valor, la bondad y la sinceridad. El programa representa el movimiento estratégico de Nickelodeon hacia plataformas digitales, aprovechando su red de YouTube que genera más de dos mil millones de visualizaciones y 20 mil millones de minutos de tiempo de visualización mensualmente a través de más de 50 canales en más de 15 idiomas.
니켈로디언은 키드 카우보이를 발표했습니다. 이는 유튜브를 위해 특별히 개발된 최초의 오리지널 애니메이션 시리즈로, 2025년 1월 24일 블레이즈 및 몬스터 머신 유튜브 채널에서 데뷔합니다. 그래미 및 골든 글로브에 노미네이트된 송라이터 프레디 웨슬러가 창작하였으며, 웨슬러와 에밀리오 에스테판이 총괄 제작했습니다. 이 시리즈는 미래적인 세계에서 기타를 연주하는 영웅을 특징으로 합니다.
음악이 중심이 되고 스페인어로 가미된 이 시리즈는 주인공의 모험을 미래적인 에스페란자 세계에서 따라가며 용기, 친절 및 진실성과 같은 가치를 홍보합니다. 이 쇼는 니켈로디언의 디지털 우선 플랫폼으로의 전략적 이동을 나타내며, 15개 이상의 언어로 50개 이상의 채널에서 매월 20억 분의 시청 시간을 기록하며 20억 뷰를 생성하는 유튜브 네트워크를 활용하고 있습니다.
Nickelodeon a annoncé Kid Cowboy, sa première série animée originale spécifiquement développée pour YouTube, qui fera ses débuts le 24 janvier 2025, sur la chaîne YouTube de Blaze et des Monster Machines. Créée par le compositeur nominé aux Grammy et aux Golden Globes, Freddy Wexler, et produite exécutivement par Wexler et Emilio Estefan, la série met en avant un héros guitariste dans un monde futuriste.
Cette série axée sur la musique et empreinte d'espagnol suit les aventures du personnage principal dans le monde futuriste d'Esperanza, promouvant des valeurs telles que le courage, la gentillesse et la sincérité. L'émission représente le mouvement stratégique de Nickelodeon vers des plateformes numériques, tirant parti de son réseau YouTube qui génère plus de deux milliards de vues et 20 milliards de minutes de temps de visionnage chaque mois sur plus de 50 chaînes en plus de 15 langues.
Nickelodeon hat Kid Cowboy angekündigt, seine erste original animierte Serie, die speziell für YouTube entwickelt wurde, und die am 24. Januar 2025 auf dem YouTube-Kanal von Blaze und den Monster Machines debütiert. Die Serie wurde von dem für Grammys und Golden Globes nominierten Songwriter Freddy Wexler kreiert und von Wexler und Emilio Estefan als Executive Producer geleitet. In der Serie spielt ein Gitarren spielender Held in einer futuristischen Welt die Hauptrolle.
Die musikgetriebene, von Spanisch durchzogene Serie folgt den Abenteuern des Hauptcharakters in der futuristischen Welt von Esperanza und fördert Werte wie Mut, Freundlichkeit und Ehrlichkeit. Die Show stellt den strategischen Schritt von Nickelodeon zu digitalen Plattformen dar und nutzt sein YouTube-Netzwerk, das monatlich über zwei Milliarden Aufrufe und 20 Milliarden Minuten an Betrachtungszeit über mehr als 50 Kanäle in über 15 Sprachen generiert.
- Strategic expansion into YouTube platform with first original animated series
- Leveraging existing strong YouTube presence with 200+ million subscribers
- Impressive engagement metrics: 2 billion views and 20 billion watch minutes monthly
- Partnership with high-profile creators (Grammy-nominated Wexler and 19-time Grammy winner Estefan)
- None.
Created by Grammy and Golden Globe Nominated Songwriter Freddy Wexler, Kid Cowboy is Set to Debut Friday, Jan. 24
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Kid Cowboy follows the escapades of the title character, as he keeps watch over the diverse, futuristic kid world of Esperanza, fighting for good in the name of The Cowboy Code--Be Brave! Be Kind! Be True! Riding his mechanical flying Robohorse Sundance, alongside his mejor amiga (best friend) Luna, Kid is always ready to save the day. Through the use of immersive Spanish language and interactive play-along adventures, Kid Cowboy invites preschoolers to use critical thinking and solve missions alongside Kid and Luna. The dynamic duo shines as a team, collaborating and supporting each other while they stand up for what's right.
"Over the past five years, we have invested to build one of the strongest and largest YouTube networks in the industry. While this allows us to support our iconic franchises, it also allows us to introduce new IP where the largest share of kids are," said Ashley Kaplan, Executive Vice President, Nickelodeon Unscripted & Digital Franchise Studio. "We are excited to partner with visionary creator Freddy Wexler to bring the vibrant, musical world of Kid Cowboy to life--launching a new era of characters and content that resonates deeply with the next generation of kids across the globe."
"Kid Cowboy is a futuristic playground of flying robo-horses, incredible music, and a cast of kids as diverse and dynamic as the stories they're living," said Wexler. "The move to premiere it on YouTube signals a strategic pivot to meet audiences where they are—on digital-first platforms—while setting a new standard for how franchises are born. Kid Cowboy isn't just a show; it's a reimagining of cowboy culture and a new blueprint for how kids' entertainment can evolve in a world dominated by streaming and short-form content."
"Growing up, I never saw kids like me in Westerns, and this series changes that," said Estefan. "Through the adventures of Kid and Luna, I hope children everywhere see themselves reflected on screen, while also learning the values of bravery, kindness, and staying true to themselves. I was so happy when Freddy called me to be a part of this incredible experience."
Kid Cowboy is produced by Nickelodeon Unscripted & Digital Studio and created by Freddy Wexler. Wexler and 19-time Grammy Award winner Emilio Estefan serve as executive producers and principal composers. Production for the Nickelodeon Unscripted & Digital Studio is overseen by Ashley Kaplan, Executive Vice President, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio; Eliza Hart, Vice President, Preschool Development; Marc Cantone, Vice President, Preschool Digital Content; and Kyle Cushman, Senior Vice President, Strategy.
ABOUT FREDDY WEXLER
Freddy Wexler is a visionary storyteller at the intersection of music, film, television, and other media. A Grammy and Golden Globe-nominated songwriter and producer with 11 Billboard #1s, Wexler's work includes hit songs recorded by global superstars like Ariana Grande, Justin Bieber, BlackPink, Billy Joel, Post Malone, Robbie Williams, Selena Gomez, Rosé, Demi Lovato, Tiesto, Avicii, Martin Garrix, and the Jonas Brothers, as well as groundbreaking projects in film, TV, animation, and theater. Kid Cowboy joins his growing multi-media slate, which includes the previously announced Coach Keith (Orion/Amazon), Soul Superhero (Westbrook), Grace (Disney), and Everett Green (Random House). With Kid Cowboy, Wexler once again showcases his ability to create music-driven franchises that inspire, entertain, and leave a lasting impact.
www.instagram.com/freddywexler / http://www.freddywexler.com/
ABOUT EMILIO ESTEFAN
Emilio Estefan is a world-renowned music, television, and film producer who has been instrumental in shaping, developing, and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony, and Jon Secada, among many others. A Cuban immigrant, he is the recipient of 19 Grammy Awards, the Presidential Medal of Freedom, and a star on the Hollywood Walk of Fame. He's written music for some of the most iconic film soundtracks, including The Little Mermaid, Pocahontas, and Evita. He's produced the Super Bowl Halftime Show, the Kennedy Center Awards, and the Latin Grammy's, which he helped create. He is Executive Producer of the Tony-Award nominated smash Broadway musical, On Your Feet! Most recently, the Library of Congress honored Emilio and Gloria with the distinguished Gershwin Prize for Popular Song. According to NPR, "the Estefans are the Jay and Bey of Latin music."
ABOUT NICKELODEON UNSCRIPTED & DIGITAL STUDIO
Nickelodeon Unscripted & Digital Studio runs one of the largest kids networks on YouTube. Across more than 50 channels with content in over 15 languages, the platform brings Nickelodeon's original franchises and characters to kids across the world. Boasting more than two billion views and 20 billion minutes of watch time each month in 2024, the award-winning studio not only celebrates Nickelodeon's iconic franchises, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and PAW Patrol, it also brings new IP to its massive audience of more than 200 million subscribers. In addition to its focus on YouTube, the studio produces award-winning podcasts, such as Nickelodeon's Goodnight Bedtime Stories and Dora's Recipe for Adventure.
ABOUT NICKELODEON
Nickelodeon, now in its 45th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
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SOURCE Nickelodeon
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