MICHEL GERMAIN PARFUMS LTD Announces Collaboration with Paramount Consumer Products for Emily in Paris Prestige Fragrance

Rhea-AI Summary

Michel Germain Parfums has partnered with Paramount Consumer Products to launch a prestige fragrance collection inspired by the hit series Emily in Paris. The collection, crafted by award-winning perfumer Michel Germain, aims to capture the essence of the show's protagonist and Parisian romance. Available fragrances include Emily in Paris, Emily in Paris Heartfelt, Emily in Paris Romantic, Emily in Paris Je T'aime, and Emily in Paris Pour Homme for men.

Michel Germain, known for creating fragrances out of love for his wife, ensures each scent embodies genuine romance. The collection is now available on MichelGermain.com, coinciding with the release of Emily in Paris Season 4 Part 1 on Netflix on August 15th. This collaboration leverages Paramount's diverse portfolio of consumer brands and aims to offer fans a tangible connection to the popular series.

Positive

• Partnership with Paramount Consumer Products for a prestige fragrance collection
• Leveraging popularity of Emily in Paris series for product expansion
• Immediate availability of multiple fragrances on MichelGermain.com
• Timing aligned with release of new season on Netflix, potentially boosting sales

Negative

• None.

NEW YORK, Aug. 14, 2024 /PRNewswire/ - Prestige fragrance house Michel Germain Parfums is thrilled to announce a partnership with Paramount Consumer Products to introduce the new fragrance collection inspired by the beloved series, Emily in Paris. This collaboration aims to captivate consumers with a luxurious Emily in Paris fragrance collection crafted by the renowned perfumer Michel Germain. Emily in Paris is created by Executive Producer Darren Star (Beverly Hills, 90210, Sex and the City, Younger), produced by MTV Entertainment Studios, and streams on Netflix.

Fans of the show will be able to indulge in the fragrances, capturing a piece of Emily's playfulness, chic style, and her Parisian desires and dreams.

Michel Germain, the Lifetime Achievement Award winner in the fragrance industry, created his first scent out of love for his wife, Norma, 30 years ago. Every subsequent fragrance he offers must receive her approval, ensuring each scent embodies genuine romance and affection. 

Germain's fragrances are known for their prestige, high concentration of naturals, and are available in esteemed department stores such as Macy's, Hudson's Bay, and JCPenney.

"We are privileged to work with Paramount Consumer Products on these amazing Emily in Paris fragrances," said Michel Germain, creator, CEO of Michel Germain Parfums Ltd. "Each Emily in Paris fragrance has been meticulously blended to capture the essence of Parisian romance, infused with the effervescent joy, life, and love that the series embodies."

Season 4 Part 1 of Emily in Paris streams on Netflix August 15^th.

Michel Germain is the top selling fragrance designer behind Emily in Paris perfume. His fragrances originate from the fields of Grasse, France. His fragrances are created out of love for his wife, Norma, and only offered to the world if she loves them. He is the Lifetime Achievement award winner awarded by his peers in the fragrance industry.  "When they smell your scent, the only place they will want to be is closer," Michel Germain.

The Emily in Paris, Emily in Paris Heartfelt, Emily in Paris Romantic, Emily in Paris Je T'aime, and a men's fragrance, Emily in Paris Pour Homme, are immediately available on MichelGermain.com .

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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SOURCE Michel Germain Parfums Ltd.

FAQ

What new fragrances has Michel Germain Parfums launched in collaboration with Paramount (PARA)?

Michel Germain Parfums has launched a prestige fragrance collection inspired by Emily in Paris, including Emily in Paris, Emily in Paris Heartfelt, Emily in Paris Romantic, Emily in Paris Je T'aime, and Emily in Paris Pour Homme for men.

When will Emily in Paris Season 4 Part 1 be available on Netflix?

Emily in Paris Season 4 Part 1 will be available to stream on Netflix starting August 15th, 2024.

Where can consumers purchase the new Emily in Paris fragrances?

The new Emily in Paris fragrances are immediately available for purchase on MichelGermain.com.

Who is the perfumer behind the Emily in Paris fragrance collection?

The Emily in Paris fragrance collection is crafted by Michel Germain, a Lifetime Achievement Award winner in the fragrance industry.