STOCK TITAN

PAR Technology Elevates Table Service Experience with Brink POS 2024 Spring Release

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Positive)
Tags
Rhea-AI Summary

PAR Technology announces the PAR Brink POS 2024 Spring Release, featuring new enhancements aimed at improving table service, operational efficiency, and guest experiences for enterprise restaurants. Key upgrades include PAR Pay-At-Table for seamless transactions, a Tip Share feature for transparent gratuity distribution, and pre-authorized credit card tabs for a smooth dining experience. Additional features are tailored reporting for full-service restaurants, gamification for upsells, and automated drive-thru lane sequencing. This release aims to help restaurants navigate challenges such as inflation, labor costs, and lower traffic while maintaining high guest satisfaction.

Positive
  • PAR Brink POS 2024 Spring Release introduces PAR Pay-At-Table, ensuring seamless transactions.
  • New Tip Share feature promotes transparency and equitable gratuity distribution.
  • Pre-authorized credit card tabs reduce the risk of unpaid walkouts.
  • Automatic order splitting by seat and one-click printing expedite table turnovers.
  • Gamification features encourage upselling, potentially increasing check values.
  • Enhanced support for 24x7 restaurant operations on Register and KDS.
  • Seamless EBT payments integrated with PAR Pay.
  • Well-known brands like Hooters of America trust PAR Brink’s table service capabilities.
Negative
  • Inflationary pressures and high labor costs pose ongoing challenges for the restaurant industry.
  • Lower traffic in restaurants remains a concern despite technological advancements.

Empowering Hospitality Through Purposeful Innovation

NEW HARTFORD, N.Y.--(BUSINESS WIRE)-- ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for enterprise restaurants, today announces its PAR Brink POS® 2024 Spring Release. Designed to empower restaurants in navigating the balance between operational efficiency and exceptional guest experiences, this update introduces a variety of features aimed at simplifying daily administration, enhancing table service, and strengthening the connection between businesses and their patrons.

Enhanced Table Service

At the heart of Brink’s Spring Release is a comprehensive suite of table service enhancements, reinforcing PAR's commitment to elevating the dining experience. The introduction of PAR Pay-At-Table allows guests to review and pay their checks directly at the table, streamlining transactions and eliminating unnecessary wait times. The Tip Share feature facilitates the inclusion of tip amounts for all staff involved, fostering workplace transparency and ensuring equitable distribution of gratuities among both back-of-house and front-of-house teams.

Additionally, guests can now pre-authorize their credit cards upon arrival, allowing them to keep tabs open throughout their visit. This ensures a seamless and leisurely dining experience while also safeguarding restaurants and bars against the risk of unpaid walkouts.

The release also includes reporting features exclusively tailored for full-service concepts. Brink's Checkout Report ensures precise register-side management, particularly in situations where servers need support to finalize table closures during tip-sharing scenarios. Other capabilities, such as automatic order splitting by seat and effortless one-click printing of individual checks, expedite table turnovers, which is particularly beneficial for larger groups.

Purposeful Innovation for Today's Challenges

Restaurants navigate a tightrope in today's macro landscape – battling inflationary pressures, labor costs, and lower traffic while still crafting an unforgettable experience for guests with ever-rising expectations.

Brink’s new release empowers operators to navigate the challenge on both sides with meaningful enhancements that include:

  • Gamification to encourage upsells and increase average check values.
  • Simplified ordering, streamlined pick-ups and automated lane and KDS re- sequencing for single, dual, and multi-lane drive-thrus.
  • Multi-reward Redemption with Punchh®, PAR’s industry-leading loyalty platform.
  • Support for 24x7 restaurant operations on Register and KDS.
  • Seamless EBT Payments with PAR Pay, PAR’s award-winning payments platform.

"This new release represents a significant milestone for PAR Brink POS," said Savneet Singh, CEO of PAR Technology Corporation. "It continues our commitment to constant innovation, capitalizing on strong investment and hard work of our team. Stasis is death for a product led software business that will never happen at PAR."

Well-known restaurant brands such as Hooters of America trust PAR Brink’s table service capabilities, showcasing the industry-wide recognition of its effectiveness. PAR Brink POS sets a new standard for restaurant technology, delivering value to operators, staff, and guests across the spectrum of enterprise hospitality. With its focus on table service, seamless integrations, and meaningful innovation, the latest update to Brink reaffirms PAR's position as a leader in the restaurant technology space.

About PAR Technology

PAR Brink POS, part of the product portfolio of PAR Technology Corporation (NYSE: PAR), offers cutting-edge point-of-sale solutions tailored for the restaurant industry. Our cloud-based platform enhances guest experiences, drives efficiency, and scales effortlessly. With seamless integration capabilities and an open API, Brink POS empowers restaurants to build their ideal tech stack. More than 100,000 restaurants in more than 110 countries use PAR’s restaurant point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook and Instagram.

Christopher R. Byrnes (315) 743-8376

chris_byrnes@partech.com

Source: PAR Technology Corporation

FAQ

What is the PAR Brink POS 2024 Spring Release?

The PAR Brink POS 2024 Spring Release is an updated point-of-sale system aimed at improving operational efficiency and guest experiences in enterprise restaurants.

What new feature does PAR Brink POS 2024 introduce for table service?

The PAR Brink POS 2024 introduces PAR Pay-At-Table, allowing guests to review and pay their checks directly at the table.

How does the Tip Share feature benefit restaurant staff?

The Tip Share feature promotes workplace transparency by ensuring equitable distribution of gratuities among both back-of-house and front-of-house teams.

How does the new release address inflation and labor costs?

The PAR Brink POS 2024 Spring Release includes enhancements such as gamification to encourage upsells and features to streamline operations, helping restaurants navigate inflation and high labor costs.

What improvements does PAR Brink POS 2024 offer for drive-thru operations?

The new release includes automated lane and KDS re-sequencing for single, dual, and multi-lane drive-thrus to streamline pick-ups.

How does the new release support 24x7 restaurant operations?

The PAR Brink POS 2024 Spring Release offers enhanced support for continuous operations on both Register and KDS.

Which well-known restaurant brand uses PAR Brink’s table service capabilities?

Hooters of America is one of the well-known brands that use PAR Brink's table service capabilities.

PAR Technology Corp.

NYSE:PAR

PAR Rankings

PAR Latest News

PAR Stock Data

2.76B
35.65M
1.81%
114.02%
16.02%
Software - Application
Calculating & Accounting Machines (no Electronic Computers)
Link
United States of America
NEW HARTFORD