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Pineapple Announces Strategic Partnership with BMO to Expand Homeownership Accessibility in Canada

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Pineapple Financial (NYSE American: PAPL) has announced a strategic partnership with Bank of Montreal (TSX: BMO) through BMO's new BrokerEdge™ initiative. This collaboration enables Pineapple's network of agents to access BMO's home financing solutions, expanding their service capabilities in Canada's $1.8 trillion mortgage market. The partnership leverages Pineapple's technology platform to streamline broker services and is expected to drive revenue growth by increasing mortgage origination volume. This alliance comes at a time when Canada's mortgage broker channel is experiencing significant growth, particularly among first-time homebuyers.

Pineapple Financial (NYSE American: PAPL) ha annunciato una partnership strategica con Bank of Montreal (TSX: BMO) attraverso la nuova iniziativa BrokerEdge™ di BMO. Questa collaborazione consente alla rete di agenti di Pineapple di accedere alle soluzioni di finanziamento per la casa di BMO, ampliando le loro capacità di servizio nel mercato dei mutui canadese da 1,8 trilioni di dollari. La partnership sfrutta la piattaforma tecnologica di Pineapple per semplificare i servizi ai broker e si prevede che genererà una crescita dei ricavi aumentando il volume di origini di mutui. Questa alleanza arriva in un momento in cui il canale dei broker di mutui in Canada sta vivendo una significativa crescita, in particolare tra i compratori di prima casa.

Pineapple Financial (NYSE American: PAPL) ha anunciado una asociación estratégica con Bank of Montreal (TSX: BMO) a través de la nueva iniciativa BrokerEdge™ de BMO. Esta colaboración permite a la red de agentes de Pineapple acceder a las soluciones de financiamiento para vivienda de BMO, ampliando sus capacidades de servicio en el mercado hipotecario de Canadá, valorado en 1.8 billones de dólares. La asociación aprovecha la plataforma tecnológica de Pineapple para agilizar los servicios de los brokers y se espera que impulse el crecimiento de los ingresos al aumentar el volumen de originación de hipotecas. Esta alianza se produce en un momento en que el canal de brokers hipotecarios de Canadá está experimentando un crecimiento significativo, especialmente entre los compradores de vivienda por primera vez.

파인애플 파이낸셜 (NYSE American: PAPL)몬트리올 은행 (TSX: BMO)과 BMO의 새로운 BrokerEdge™ 이니셔티브를 통해 전략적 파트너십을 발표했습니다. 이번 협력으로 파인애플의 대리인 네트워크는 BMO의 주택 금융 솔루션에 접근할 수 있게 되어 캐나다의 1.8조 달러 규모의 모기지 시장에서 서비스 능력을 확장할 수 있습니다. 이 파트너십은 파인애플의 기술 플랫폼을 활용하여 중개인 서비스의 효율성을 높이고 모기지 발급량을 증가시켜 수익 성장을 이끌어낼 것으로 예상됩니다. 이 동맹은 캐나다의 모기지 브로커 채널이 특히 처음 주택 구매자들 사이에서 상당한 성장을 경험하고 있는 시기에 이루어졌습니다.

Pineapple Financial (NYSE American: PAPL) a annoncé un partenariat stratégique avec Bank of Montreal (TSX: BMO) via la nouvelle initiative BrokerEdge™ de BMO. Cette collaboration permet au réseau d'agents de Pineapple d'accéder aux solutions de financement immobilier de BMO, élargissant ainsi leurs capacités de service sur le marché hypothécaire canadien de 1,8 trillion de dollars. Le partenariat tire parti de la plateforme technologique de Pineapple pour rationaliser les services des courtiers et devrait générer une croissance des revenus en augmentant le volume d'origination des hypothèques. Cette alliance intervient à un moment où le canal des courtiers hypothécaires au Canada connaît une croissance significative, en particulier parmi les primo-accédants.

Pineapple Financial (NYSE American: PAPL) hat eine strategische Partnerschaft mit Bank of Montreal (TSX: BMO) im Rahmen der neuen BrokerEdge™-Initiative von BMO angekündigt. Diese Zusammenarbeit ermöglicht es dem Agentennetzwerk von Pineapple, auf die Wohnfinanzierungslösungen von BMO zuzugreifen und damit ihre Servicefähigkeiten auf dem kanadischen Hypothekenmarkt im Wert von 1,8 Billionen Dollar zu erweitern. Die Partnerschaft nutzt die Technologieplattform von Pineapple, um die Broker-Dienstleistungen zu optimieren und wird voraussichtlich das Umsatzwachstum durch die Erhöhung des Hypothekenoriginationvolumens vorantreiben. Diese Allianz entsteht zu einem Zeitpunkt, an dem der Hypothekenbroker-Kanal in Kanada ein signifikantes Wachstum erlebt, insbesondere unter Erstkäufern.

Positive
  • Strategic partnership with major Canadian bank BMO expands product offerings
  • Access to Canada's $1.8 trillion mortgage market through BMO BrokerEdge™
  • Potential increase in revenue through higher mortgage origination volume
  • Enhanced market position in growing mortgage broker channel
Negative
  • None.

Insights

This strategic partnership marks a significant milestone for Pineapple Financial, opening access to BMO's $1.8 trillion Canadian mortgage market. The collaboration strengthens Pineapple's competitive position by integrating BMO's trusted lending products into their broker platform, potentially driving substantial revenue growth through increased mortgage origination volume.

The timing is particularly advantageous given Canada's record population growth and rising housing demand. BMO's re-entry into the broker channel through Pineapple's platform creates a dual benefit: enhanced product offerings for Pineapple's broker network and increased market penetration potential, especially in the first-time homebuyer segment where broker utilization is growing.

For investors, this partnership represents a catalyst for growth, combining Pineapple's technological infrastructure with BMO's financial strength and brand recognition. The scalability of Pineapple's platform positions it to efficiently capture market share as the broker channel expands.

The partnership strategically positions Pineapple to capitalize on shifting consumer preferences in mortgage acquisition. With a growing percentage of first-time homebuyers preferring broker services, the integration of BMO's products enhances Pineapple's value proposition in this important market segment.

The technology-driven approach through BMO BrokerEdge™ addresses key market demands for efficiency and accessibility in mortgage processing. This modernization effort could significantly differentiate Pineapple in the competitive mortgage broker landscape, particularly as digital transformation continues to reshape financial services delivery.

New alliance positions Pineapple for continued growth in mortgage origination with the launch of BMO BrokerEdge(TM) channel.

Toronto, Ontario--(Newsfile Corp. - November 25, 2024) - Pineapple Financial (NYSE American: PAPL) is excited to announce its strategic partnership with Bank of Montreal (TSX: BMO), one of Canada's top financial institutions, marking a transformative step for Pineapple as BMO re-enters the mortgage broker channel through its new BMO BrokerEdge™ initiative. This collaboration positions Pineapple to further extend its influence and revenue potential in the mortgage space while providing greater access for Canadian homebuyers to BMO's leading suite of home financing solutions.

This partnership with BMO unlock significant opportunities for Pineapple's expansive network of agents, enhancing their ability to serve clients with competitive and flexible financing solutions from one of Canada's most trusted financial brands. This collaboration also highlights Pineapple's exceptional platform scalability, enabling it to onboard major Canadian lenders seamlessly and effectively supporting agents with the tools they need to accelerate growth and deepen client relationships.

Growth and Revenue Potential for Pineapple

The BMO BrokerEdge™ partnership is anticipated to be a powerful driver for Pineapple's revenue growth, enhancing value for both agents and investors. Access to BMO's home financing products will increase Pineapple agents' reach, enabling them to capture a greater share of Canada's substantial mortgage market, which was valued at nearly $1.8 trillion in 2023. As the BrokerEdge™ rollout begins, Pineapple is positioned to support this expansion, seamlessly incorporating BMO's offerings into its advanced technology platform for brokers.

The Canadian mortgage broker channel continues to expand, with an increasing share of consumers opting for broker services, particularly among first-time homebuyers. This collaboration leverages Pineapple's tech-driven platform, which provides brokers with real-time insights and automated services designed to optimize client experience. By empowering brokers with quick access to product options like those from BMO, Pineapple can capture new market segments, grow its origination volume, and establish its brand further in the high-growth mortgage brokerage space.

As BMO's entry into the broker channel is projected to amplify origination volume across the industry, Pineapple's partnership represents a distinct competitive advantage, giving investors a front-row seat to the continued expansion and modernization of the Canadian mortgage industry. With Canada's population growing at a record pace and demand for housing accelerating, Pineapple and BMO's alliance positions Pineapple to capture both immediate and long-term growth in mortgage origination revenues, further establishing Pineapple as a top choice for consumers, brokers, and investors alike.

Through BMO's BrokerEdge™ platform and Pineapple's advanced tech ecosystem, this partnership sets a new standard in the mortgage brokerage space, offering both flexibility for homebuyers and a compelling growth opportunity for stakeholders.

About Pineapple

Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

About BMO Financial Group

BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.4 trillion as of July 31, 2024. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

SOURCE BMO Financial Group

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Safe Harbor Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Media Contact:

For media inquiries, please contact Shubha Dasgupta, Chief Executive Officer, at Pineapple.

Email: shubha@gopineapple.com

Related Links:

https://gopineapple.com

http://empoweredbypineapple.com

Investor Relations Contact:

For investor relations inquiries, please contact Pineapple Financial Inc.

ir@gopineapple.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/231244

FAQ

What is the impact of BMO partnership on Pineapple Financial (PAPL) stock?

The partnership is expected to drive revenue growth for Pineapple Financial through increased mortgage origination volume and expanded market access.

How large is the market opportunity for Pineapple Financial (PAPL) in Canada?

Pineapple Financial can now access Canada's mortgage market, valued at nearly $1.8 trillion in 2023, through the BMO BrokerEdge™ partnership.

What services will Pineapple Financial (PAPL) offer through BMO BrokerEdge™?

Pineapple's agents will have access to BMO's suite of home financing solutions, providing competitive and flexible financing options to Canadian homebuyers.

Pineapple Financial Inc.

NYSE:PAPL

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