Global Marketing Leader Pam El Joins the IDIQ Board of Directors

Rhea-AI Summary

IDIQ has announced the appointment of Pam El, a marketing veteran with over 30 years of experience, to its board of directors as the first independent director. Previously serving as CMO for the NBA, El will provide strategic guidance on brand strategy and market expansion.

CEO Scott Hermann emphasized her expertise will bolster IDIQ's growth in identity theft protection and credit monitoring. El's addition aligns with IDIQ's recent acquisitions of Countrywide Pre-Paid Legal Services, Credit & Debt, and Resident-Link. These strategic moves aim to solidify IDIQ's position as a leader in the industry.

Positive

• Appointment of Pam El as independent director could enhance brand strategy and market expansion.
• El's extensive experience with billion-dollar brands may drive innovative marketing strategies.
• Recent acquisitions signify IDIQ's aggressive growth and expansion strategy.

Negative

• None.

—Veteran marketer brings decades of experience working with billion-dollar brands such as the NBA, Nationwide Financial and State Farm to IDIQ—

TEMECULA, Calif.--(BUSINESS WIRE)-- IDIQ, an industry leader in identity theft protection and credit monitoring, today announced the appointment of Pam El, a marketing veteran and former executive vice president and chief marketing officer at the National Basketball Association, to its board of directors. El, the company’s first independent director, will come alongside recently appointed Chief Marketing Officer Michael Scheumack to create a powerhouse for the company’s next stage of growth. El will provide strategic guidance regarding overall brand strategy and new markets.

Pam El (Photo: Business Wire)

A seasoned leader with more than 30 years of marketing experience, El’s highly skilled at building multibillion-dollar brands around the globe and driving cultural change. In addition to serving as the CMO for the NBA, over the course of her career, El has served as senior vice president of financial brand marketing for Nationwide Financial and marketing vice president for State Farm. Currently, El leads her own marketing consulting firm, Pam El Consulting.

Scott Hermann, CEO of IDIQ, said, “Pam brings a wealth of experience and knowledge to not only our business, but also our board of directors, and we welcome her partnership and strategic insights.

“Pam’s innovative marketing strategies and expertise will be invaluable as we cement IDIQ as one of the fastest-growing industry leaders in identity theft protection and credit monitoring.”

El said, “IDIQ serves a critically important need by enabling consumers to help protect their credit and to help protect themselves from the ever-increasing risk of identity theft. I’m excited to be part of IDIQ’s mission and to bring my experience identifying new markets and building global brands to the IDIQ Board of Directors.”

“Since our investment in late 2020, we have partnered and helped recruit and build out the executive management team at IDIQ,” said Jeremy Schein, partner at Corsair Capital. “The addition of Pam to our board is another example of the depth of expertise and talent that we have been able to attract to IDIQ.”

El also serves on the board of Ranpak Holdings Corp. (NYSE: PACK).

El’s appointment to the IDIQ board comes at a time of rapid growth for the company. That growth includes the recent acquisitions of Countrywide Pre-Paid Legal Services™, a leading provider of voluntary employee benefits; Credit & Debt^®, a credit and debt education-based membership platform; and Resident-Link™, a positive rental payment reporting service.

About IDIQ:

IDIQ^® is recognized as one of the fastest-growing industry leaders in identity theft protection and credit report monitoring. With the flagship IdentityIQ^® and MyScoreIQ^® brands, the company delivers credit report information, education and protection that benefits consumers and businesses. The company features 100% U.S.-based customer service and support. For more information, visit www.IDIQ.com.

About Corsair:

Corsair is a specialist investment firm offering opportunities for investors and solutions for companies across its private markets Buyouts and Infrastructure platforms. The firm’s buyouts business is a financial services investor focused on making control investments in three verticals: Payments, Software & Business Services. The infrastructure business focuses on core plus and value-added opportunities, and blends operating platforms, deep sector expertise, and traditional equity sponsorship. Corsair has invested $9.3 billion in capital across buyouts and $3.5 billion in capital across infrastructure since inception. For more information please visit https://corsair-capital.com/. Follow us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230215005334/en/

Kristin Austin

Public Relations, IDIQ

951.397.7595

kaustin@idiq.com

Source: IDIQ

FAQ

Who is Pam El and what is her role at IDIQ?

Pam El is a veteran marketer appointed as the first independent director at IDIQ, providing strategic guidance on brand strategy and new market opportunities.

What impact does Pam El's appointment have on IDIQ?

Her appointment is expected to strengthen IDIQ's brand strategy and contribute to its growth in the identity theft protection sector.

What recent acquisitions has IDIQ made?

IDIQ has recently acquired Countrywide Pre-Paid Legal Services, Credit & Debt, and Resident-Link to enhance its service offerings.

What is the significance of Pam El's marketing experience?

El's experience with global brands like the NBA and Nationwide Financial is anticipated to bring innovative strategies that can elevate IDIQ's market presence.