OUTFRONT promotes Max Siegelman to Head of Cultural Relevance

Rhea-AI Summary

OUTFRONT Media Inc. (NYSE:OUT) has promoted Max Siegelman to Head of Cultural Relevance, expanding his role beyond social media to include innovative strategies that connect traditional out-of-home (OOH) advertising with digital platforms. This initiative aims to enhance brand presence through social media amplification and innovative technologies such as NFTs and QR codes. The company positions this move as a transition from OOH 2.0 to OOH 3.0, emphasizing limitless possibilities for engagement. OUTFRONT continues to leverage technology and creativity in the OOH advertising space.

Positive

• Promotion of Max Siegelman enhances leadership in cultural relevance.
• Focus on connecting OOH advertising with innovative technologies like NFTs and QR codes.
• OUTFRONT positions itself as a leader in OOH advertising advancements.

Negative

• None.

NEW YORK, Feb. 10, 2022 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) announced the promotion of Max Siegelman to Head of Cultural Relevance. Formerly the Director of Social Media, Siegelman's position will now include an expansive pallet of ideas and technologies that will enable new connections between OOH in both the real and virtual worlds. He will continue to oversee the company's social media strategy.

OUTFRONT is leading the OOH sector in initiatives that have accelerated advertisers brand presence in the marketplace through amplification on social channels, a social influencer platform, and other accelerants that add impressions and value to OOH campaigns. Siegelman has been instrumental in leveraging new ideas in the OOH space, including execution of the first-ever NFT exhibition in a transit environment and the early adoption of QR codes as a way to connect consumers to brands in the OOH environment.

"Max is consistently breaking through the traditional boundaries in OOH to rethink and reimagine the 'what next?' moment," said Jodi Senese, Chief Marketing Officer at OUTFRONT. "The ability to connect OOH to the always on nature of active consumers with mobile devices in hand was OOH 2.0; what we are approaching now is OOH 3.0. There are limitless possibilities on the horizon, and we are confident that Max's leadership will help both OUTFRONT and our clients leverage those opportunities."

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Contact:
Investors:	Media:
Stephan Bisson	Courtney Richards
Vice President, Investor Relations	Senior PR & Events Specialist
(212) 297-6573	(646) 876-9404
stephan.bisson@OUTFRONT.com	courtney.richards@OUTFRONT.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/outfront-promotes-max-siegelman-to-head-of-cultural-relevance-301479988.html

SOURCE OUTFRONT Media Inc.

FAQ

What is OUTFRONT Media's recent leadership change?

OUTFRONT Media has promoted Max Siegelman to Head of Cultural Relevance, expanding his role beyond social media.

How is OUTFRONT Media enhancing its advertising strategies?

The company is focusing on integrating traditional OOH advertising with digital innovations like NFTs and QR codes.

What does OOH 3.0 mean for OUTFRONT Media?

OOH 3.0 represents the next phase in out-of-home advertising, emphasizing innovative connections with digital platforms and consumer engagement.

When was the announcement made regarding Max Siegelman's promotion?

The announcement was made on February 10, 2022.

What stock symbol is associated with OUTFRONT Media?

OUTFRONT Media is traded under the stock symbol 'OUT' on the NYSE.