OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity
OUTFRONT Media (NYSE: OUT) has partnered with The Farmlink Project to launch a nationwide digital billboard campaign addressing food insecurity during Thanksgiving. Running through December 6, the campaign highlights that '$1 = 17 lbs of food saved' and announces that December donations will be matched to provide 32 pounds of food per dollar. The initiative coincides with Farmlink's rebranding and aims to raise $100K in December. The Farmlink Project, which has delivered nearly 300 million pounds of food since its pandemic-era inception, continues its partnership with OUTFRONT that began in 2021.
OUTFRONT Media (NYSE: OUT) ha stretto una partnership con The Farmlink Project per lanciare una campagna pubblicitaria digitale a livello nazionale per affrontare l'insicurezza alimentare durante il periodo del Ringraziamento. La campagna, che sarà attiva fino al 6 dicembre, sottolinea che '$1 = 17 libbre di cibo salvato' e annuncia che le donazioni di dicembre saranno raddoppiate per fornire 32 libbre di cibo per dollaro. L'iniziativa coincide con il rebranding di Farmlink e mira a raccogliere $100K nel mese di dicembre. The Farmlink Project, che ha distribuito quasi 300 milioni di libbre di cibo dalla sua nascita durante la pandemia, continua la sua collaborazione con OUTFRONT iniziata nel 2021.
OUTFRONT Media (NYSE: OUT) se ha asociado con The Farmlink Project para lanzar una campaña nacional en vallas digitales que aborda la inseguridad alimentaria durante el Día de Acción de Gracias. La campaña, que se llevará a cabo hasta el 6 de diciembre, destaca que '$1 = 17 libras de comida salvada' y anuncia que las donaciones de diciembre se duplicarán para proporcionar 32 libras de comida por dólar. La iniciativa coincide con el rebranding de Farmlink y tiene como objetivo recaudar $100,000 en diciembre. The Farmlink Project, que ha entregado casi 300 millones de libras de comida desde su creación durante la pandemia, continúa su asociación con OUTFRONT que comenzó en 2021.
OUTFRONT Media (NYSE: OUT)는 The Farmlink Project와 협력하여 추수감사절 기간 동안 식량 불안 문제를 해결하기 위한 전국 디지털 광고 캠페인을 시작했습니다. 12월 6일까지 진행되는 이 캠페인은 '$1 = 17파운드의 음식이 구제됨'이라는 메시지를 강조하고 있으며, 12월의 기부금은 1달러당 32파운드의 음식을 제공하기 위해 두 배로 늘려질 것이라고 발표했습니다. 이initiative는 Farmlink의 리브랜딩과 coincides하며, 12월에 $100K를 모금하는 것을 목표로 하고 있습니다. The Farmlink Project는 팬데믹 동안 거의 3억 파운드의 음식을 전달했으며, 2021년부터 시작된 OUTFRONT와의 파트너십을 계속하고 있습니다.
OUTFRONT Media (NYSE: OUT) a établi un partenariat avec The Farmlink Project pour lancer une campagne nationale d'affichage numérique visant à lutter contre l'insécurité alimentaire pendant le jour de Thanksgiving. La campagne, qui se déroulera jusqu'au 6 décembre, souligne que '$1 = 17 lbs de nourriture sauvée' et annonce que les dons de décembre seront doublés pour fournir 32 livres de nourriture par dollar. L'initiative coïncide avec le rebranding de Farmlink et vise à lever 100 000 $ en décembre. The Farmlink Project, qui a livré près de 300 millions de livres de nourriture depuis sa création pendant la pandémie, poursuit son partenariat avec OUTFRONT, qui a débuté en 2021.
OUTFRONT Media (NYSE: OUT) hat sich mit The Farmlink Project zusammengetan, um eine landesweite digitale Plakatkampagne zur Bekämpfung von Nahrungsmittelunsicherheit während des Erntedankfestes zu starten. Die Kampagne, die bis zum 6. Dezember läuft, hebt hervor, dass '$1 = 17 Pfund gerettete Lebensmittel' bedeutet und kündigt an, dass die Spenden im Dezember verdoppelt werden, um 32 Pfund Lebensmittel pro Dollar bereitzustellen. Die Initiative fällt mit dem Rebranding von Farmlink zusammen und zielt darauf ab, im Dezember 100.000 US-Dollar zu sammeln. The Farmlink Project, das seit seinem Beginn in der Pandemie fast 300 Millionen Pfund Lebensmittel geliefert hat, setzt die Partnerschaft mit OUTFRONT fort, die 2021 begonnen wurde.
- Campaign leverages high holiday traffic for maximum visibility
- December donations will be matched, doubling impact to 32 pounds of food per dollar
- Partnership demonstrates corporate social responsibility initiatives
- None.
OOH Campaign Highlights the Power of Donating During the Thanksgiving Season
The campaign, running now through Friday, Dec. 6, features the line "
The campaign's message encourages audiences to make a big impact toward battling food insecurity through a small action during Thanksgiving, the largest event for food consumption in the
"In collaboration with OUTFRONT, we are able to expand our mission of supporting farmers and feeding families by inspiring people to take simple actions," said Aidan Reilly, Head of Partnerships at Farmlink. "Collectively, those efforts can add up to help us reach our goal of raising
As a partner of OUTFRONT since 2021, Farmlink has helped further OUTFRONT's purpose of helping people, places and businesses grow stronger.
"Fighting food insecurity continues to be one of OUTFRONT's most important causes, driven by our employees," said Liz Rave, Vice President, Marketing at OUTFRONT. "This timely Thanksgiving campaign is our latest effort to support and amplify Farmlink's mission at a critical time for food insecurity solutions. We are also proud to be making a monetary donation of our own this holiday season."
The Farmlink Project was born as a student movement at the onset of the pandemic in an effort to support a local food bank in
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
OUTFRONT Media Contacts: | |
Matt Biscuiti | Courtney Richards |
The Lippin Group | OUTFRONT Media |
212-986-7080 | 646-876-9404 |
Stephan Bisson | |
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FAQ
What is OUTFRONT Media's (OUT) new Thanksgiving 2024 campaign about?
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