COMMEMORATING NYC AS BIRTHPLACE OF HIP HOP, OUTFRONT MEDIA CELEBRATES GENRE'S 50TH ANNIVERSARY WITH MUSIC AND VIDEO CONTENT IN TRANSIT SYSTEM ACROSS THE CITY
Company Launching Cultural Campaign Themed 'This is What Hip Hop Sounds Like'
OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the
Hip Hop video memories were shared via Moments by OUTFRONT, our award-winning content platform. The creative and music is custom to the borough in which it is featured. The campaign includes a QR code leading users to curated playlists to experience personal reflections that may spark conversations about the genre and its impact on world culture. In addition to the playlists, the QR codes will redirect users, offering them more opportunities to learn about the artists, their contributions, and the influence on each artist by his or her home borough.
OUTFRONT Media chose to run the campaign in the subway system as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content. For example, Lord Tariq and Peter Gunz's Hip Hop song "Déjà Vu" with its repetitive and highly-engaging lyric: But if it wasn't for The
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
OUTFRONT Media Contacts: | |
Don Ciaramella / Matt Biscuiti | Courtney Richards |
The Lippin Group | OUTFRONT Media |
+1.212.986.7080 | (646) 876-9404 |
Stephan Bisson | |
OUTFRONT Media | |
212-297-6573 | |
View original content to download multimedia:https://www.prnewswire.com/news-releases/commemorating-nyc-as-birthplace-of-hip-hop-outfront-media-celebrates-genres-50th-anniversary-with-music-and-video-content-in-transit-system-across-the-city-301903875.html
SOURCE OUTFRONT Media Inc.