Opera is looking for 10 people to browse the web from a hygge desk in one of Norway's most scenic locations
Rhea-AI Summary
Opera (NASDAQ: OPRA) has launched a unique marketing initiative, setting up 'hygge desks' in scenic Norwegian cabins and seeking ten individuals to browse the web from these locations for a week. The campaign, running until February 28, 2025, aims to promote the browser's Scandinavian-inspired features focused on comfort and simplicity.
The initiative extends Opera's browser philosophy of 'hygge' - a Scandinavian concept emphasizing coziness and calm - into a physical experience. Participants can apply by explaining why they should be selected to experience browsing from these specially designed workspaces, which feature scenic views and cozy elements.
According to Jan Standal, VP at Opera, this project aims to help their global community understand the practical meaning of hygge, which has been integral to Opera's browser development over its nearly 30-year history.
Positive
- Creative marketing campaign potentially increasing brand awareness
- Reinforces company's unique Scandinavian brand identity
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, OPRA gained 0.33%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Hygge is a Scandinavian term that refers to an environment of coziness, calm and comfort. Opera has introduced this concept into the browser through its features and aesthetics that help users perform their daily browsing tasks with ease and comfort, and without stress. After almost 30 years of developing the browser throughout beautiful, seemingly endless summers and long, dark North European winters, hygge has become an intrinsic part of the Opera browser.
Now, a select group gets to experience hygge in practice from one of
"We're developing a browser that captures the Scandinavian essence of a simple, unassuming life – one that leaves stress behind and helps our users focus on what matters the most. We're used to hygge in Scandinavia, but now we want our worldwide community to understand what that concept means in practice," said Jan Standal, VP at Opera.
https://www.youtube.com/watch?v=m9B5TRYrVlA
Experience the Opera hygge desk
Opera is zooming out of the browser and focusing on the physical desk on which laptops, computers and phones rest. A hygge desk is one that allows you to leave anything annoying or emotionally overwhelming behind. It accentuates both the pleasure that comes from browsing and the presence of the smallest, coziest elements at hand – like warm lighting or an epic view of nature.
How to participate
In order to get a chance to experience the Opera hygge desk in
Give your own desk a touch of hygge by downloading Opera here.
About Opera
Opera is a user-centric and innovative software company focused on enabling the best possible internet browsing experience across all devices. Hundreds of millions use Opera web browsers for their unique and secure features on mobile phones and desktop computers. Founded in 1995 and headquartered in
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SOURCE Opera Limited
FAQ
When does Opera's (OPRA) hygge desk application period end?
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