Opera is looking for 10 people to browse the web from a hygge desk in one of Norway's most scenic locations
Opera (NASDAQ: OPRA) has launched a unique marketing initiative, setting up 'hygge desks' in scenic Norwegian cabins and seeking ten individuals to browse the web from these locations for a week. The campaign, running until February 28, 2025, aims to promote the browser's Scandinavian-inspired features focused on comfort and simplicity.
The initiative extends Opera's browser philosophy of 'hygge' - a Scandinavian concept emphasizing coziness and calm - into a physical experience. Participants can apply by explaining why they should be selected to experience browsing from these specially designed workspaces, which feature scenic views and cozy elements.
According to Jan Standal, VP at Opera, this project aims to help their global community understand the practical meaning of hygge, which has been integral to Opera's browser development over its nearly 30-year history.
Opera (NASDAQ: OPRA) ha lanciato un'iniziativa di marketing unica, allestendo 'hygge desks' in suggestive cabine norvegesi e cercando dieci persone per navigare sul web da queste location per una settimana. La campagna, che si svolgerà fino al 28 febbraio 2025, mira a promuovere le caratteristiche del browser ispirate alla Scandinavia, focalizzate sul comfort e sulla semplicità.
L'iniziativa estende la filosofia del browser di Opera, il 'hygge' - un concetto scandinavo che enfatizza la convivialità e la calma - a un'esperienza fisica. I partecipanti possono candidarsi spiegando perché dovrebbero essere selezionati per vivere l'esperienza di navigare da questi spazi di lavoro appositamente progettati, dotati di viste panoramiche ed elementi accoglienti.
Secondo Jan Standal, VP di Opera, questo progetto mira ad aiutare la loro comunità globale a comprendere il significato pratico di hygge, che è stato fondamentale nello sviluppo del browser di Opera durante la sua storia quasi trentennale.
Opera (NASDAQ: OPRA) ha lanzado una iniciativa de marketing única, estableciendo 'escritorios hygge' en pintorescas cabañas noruegas y buscando a diez personas para navegar por la web desde estos lugares durante una semana. La campaña, que se llevará a cabo hasta el 28 de febrero de 2025, tiene como objetivo promover las características del navegador inspiradas en Escandinavia, centradas en la comodidad y la simplicidad.
La iniciativa extiende la filosofía del navegador de Opera, el 'hygge' - un concepto escandinavo que enfatiza la calidez y la tranquilidad - a una experiencia física. Los participantes pueden postularse explicando por qué deberían ser seleccionados para experimentar la navegación desde estos espacios de trabajo diseñados, que cuentan con vistas panorámicas y elementos acogedores.
Según Jan Standal, VP de Opera, este proyecto busca ayudar a su comunidad global a comprender el significado práctico de hygge, que ha sido integral en el desarrollo del navegador de Opera a lo largo de su historia de casi 30 años.
오페라 (NASDAQ: OPRA)가 독특한 마케팅 이니셔티브를 시작했습니다. 노르웨이의 아름다운 오두막에 '휘게 데스크'를 설치하고, 이 장소에서 일주일 동안 웹 서핑을 할 10명의 참가자를 모집하고 있습니다. 이번 캠페인은 2025년 2월 28일까지 진행되며, 브라우저의 스칸디나비아 스타일의 기능들을 편안함과 단순성을 강조하며 홍보하는 것을 목표로 합니다.
이 이니셔티브는 오페라 브라우저의 '휘게' 철학을 물리적 경험으로 확장합니다. 참가자들은 특별히 설계된 작업 공간에서 그 경험을 할 수 있는 이유를 설명하여 지원할 수 있습니다. 이러한 공간은 경치 좋은 전망과 아늑한 요소들을 갖추고 있습니다.
오페라의 부사장인 얀 스탠달에 따르면, 이 프로젝트는 그들의 글로벌 커뮤니티가 휘게의 실질적인 의미를 이해하는 데 도움을 주는 것을 목표로 하며, 휘게는 오페라의 브라우저 개발과 거의 30년의 역사에서 중요한 요소였다고 합니다.
Opera (NASDAQ: OPRA) a lancé une initiative marketing unique en installant des 'bureaux hygge' dans des cabines pittoresques en Norvège et en recherchant dix personnes pour naviguer sur le web depuis ces lieux pendant une semaine. La campagne, qui se déroulera jusqu'au 28 février 2025, vise à promouvoir les fonctionnalités du navigateur inspirées de la Scandinavie, axées sur le confort et la simplicité.
L'initiative étend la philosophie du navigateur d'Opera, le 'hygge' - un concept scandinave qui met l'accent sur la convivialité et le calme - à une expérience physique. Les participants peuvent postuler en expliquant pourquoi ils devraient être sélectionnés pour vivre l'expérience de navigation depuis ces espaces de travail spécialement conçus, qui offrent des vues pittoresques et des éléments confortables.
Selon Jan Standal, VP d'Opera, ce projet vise à aider leur communauté mondiale à comprendre la signification pratique du hygge, qui a été essentiel dans le développement du navigateur d'Opera au cours de ses près de 30 ans d'histoire.
Opera (NASDAQ: OPRA) hat eine einzigartige Marketinginitiative gestartet, bei der 'Hygge-Schreibtische' in malerischen norwegischen Hütten eingerichtet werden und zehn Personen gesucht werden, die eine Woche lang von diesen Orten aus das Internet durchstöbern. Die Kampagne, die bis zum 28. Februar 2025 läuft, soll die skandinavisch inspirierten Funktionen des Browsers fördern, die auf Komfort und Einfachheit fokussiert sind.
Die Initiative erweitert die Browser-Philosophie von Opera, das 'Hygge' - ein skandinavisches Konzept, das Gemütlichkeit und Ruhe betont - in eine physische Erfahrung. Teilnehmer können sich bewerben, indem sie erklären, warum sie ausgewählt werden sollten, um von diesen speziell gestalteten Arbeitsplätzen mit malerischem Blick und gemütlichen Elementen aus das Internet zu browsen.
Laut Jan Standal, VP von Opera, zielt dieses Projekt darauf ab, ihrer globalen Community zu helfen, die praktische Bedeutung von Hygge zu verstehen, die seit fast 30 Jahren ein integraler Bestandteil der Entwicklung des Opera Browsers ist.
- Creative marketing campaign potentially increasing brand awareness
- Reinforces company's unique Scandinavian brand identity
- None.
Hygge is a Scandinavian term that refers to an environment of coziness, calm and comfort. Opera has introduced this concept into the browser through its features and aesthetics that help users perform their daily browsing tasks with ease and comfort, and without stress. After almost 30 years of developing the browser throughout beautiful, seemingly endless summers and long, dark North European winters, hygge has become an intrinsic part of the Opera browser.
Now, a select group gets to experience hygge in practice from one of
"We're developing a browser that captures the Scandinavian essence of a simple, unassuming life – one that leaves stress behind and helps our users focus on what matters the most. We're used to hygge in Scandinavia, but now we want our worldwide community to understand what that concept means in practice," said Jan Standal, VP at Opera.
https://www.youtube.com/watch?v=m9B5TRYrVlA
Experience the Opera hygge desk
Opera is zooming out of the browser and focusing on the physical desk on which laptops, computers and phones rest. A hygge desk is one that allows you to leave anything annoying or emotionally overwhelming behind. It accentuates both the pleasure that comes from browsing and the presence of the smallest, coziest elements at hand – like warm lighting or an epic view of nature.
How to participate
In order to get a chance to experience the Opera hygge desk in
Give your own desk a touch of hygge by downloading Opera here.
About Opera
Opera is a user-centric and innovative software company focused on enabling the best possible internet browsing experience across all devices. Hundreds of millions use Opera web browsers for their unique and secure features on mobile phones and desktop computers. Founded in 1995 and headquartered in
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SOURCE Opera Limited
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