Opera and Spotify partner to put your favorite music inside the browser
Opera [NASDAQ: OPRA] and Spotify have partnered to integrate Spotify as the default streaming service within Opera One's upgraded Music Player. The integration allows users to listen to music, podcasts, and audiobooks while browsing, with a floating multimedia player that can be detached and moved around the screen. According to Opera's survey, 66% of users stream music on phones while at desktop computers, and the same percentage indicated they wouldn't get distracted with the integrated player. The partnership includes a promotional offer of free Spotify Premium for several months in selected countries. The feature will expand to Opera for Android in early 2025.
Opera [NASDAQ: OPRA] e Spotify hanno stretto una partnership per integrare Spotify come il servizio di streaming predefinito all'interno dell'aggiornato lettore musicale di Opera One. Questa integrazione consente agli utenti di ascoltare musica, podcast e audiolibri mentre navigano, con un player multimediale galleggiante che può essere staccato e spostato sullo schermo. Secondo un sondaggio di Opera, il 66% degli utenti ascolta musica su telefoni mentre utilizza computer desktop, e la stessa percentuale ha dichiarato che non si distrarrebbero con il lettore integrato. La partnership include un'offerta promozionale di Spotify Premium gratuito per alcuni mesi in paesi selezionati. Questa funzionalità si espanderà su Opera per Android all'inizio del 2025.
Opera [NASDAQ: OPRA] y Spotify han formado una alianza para integrar Spotify como el servicio de streaming por defecto dentro del actualizado reproductor musical de Opera One. Esta integración permite a los usuarios escuchar música, pódcast y audiolibros mientras navegan, con un reproductor multimedia flotante que puede ser desenganchado y movido por la pantalla. Según una encuesta de Opera, el 66% de los usuarios transmite música en sus teléfonos mientras usan computadoras de escritorio, y el mismo porcentaje indicó que no se distraerían con el reproductor integrado. La asociación incluye una oferta promocional de Spotify Premium gratuito por varios meses en países seleccionados. La función se expandirá a Opera para Android a principios de 2025.
오페라 [NASDAQ: OPRA]와 스포티파이가 파트너십을 맺고 오페라 원의 업그레이드된 음악 플레이어에서 스포티파이를 기본 스트리밍 서비스로 통합하기로 했습니다. 이 통합은 사용자가 브라우징을 하면서 음악, 팟캐스트 및 오디오북을 들을 수 있게 하며, 화면에서 분리하고 이동할 수 있는 플로팅 멀티미디어 플레이어가 제공됩니다. 오페라의 설문조사에 따르면, 66%의 사용자들이 데스크탑 컴퓨터를 사용할 때 전화기로 음악을 스트리밍하며, 같은 비율의 사용자들은 통합 플레이어로 인해 산만해지지 않을 것이라고 응답했습니다. 이 파트너십에는 선택된 국가에서 몇 달 동안 무료 스포티파이 프리미엄 제공이 포함됩니다. 이 기능은 2025년 초에 안드로이드용 오페라로 확대될 예정입니다.
Opera [NASDAQ: OPRA] et Spotify ont établi un partenariat pour intégrer Spotify en tant que service de streaming par défaut dans le lecteur musical mis à jour d'Opera One. Cette intégration permet aux utilisateurs d'écouter de la musique, des podcasts et des livres audio tout en naviguant, avec un lecteur multimédia flottant qui peut être détaché et déplacé à l'écran. Selon une enquête menée par Opera, 66 % des utilisateurs écoutent de la musique sur leur téléphone tout en étant sur des ordinateurs de bureau, et le même pourcentage a indiqué qu'ils ne seraient pas distraits par le lecteur intégré. Ce partenariat comprend une offre promotionnelle de Spotify Premium gratuit pendant plusieurs mois dans certains pays. Cette fonctionnalité sera étendue à Opera pour Android début 2025.
Opera [NASDAQ: OPRA] und Spotify haben eine Partnerschaft geschlossen, um Spotify als den standardmäßigen Streaming-Dienst im aktualisierten Musik-Player von Opera One zu integrieren. Diese Integration ermöglicht es den Nutzern, Musik, Podcasts und Hörbücher während des Surfens zu hören, mit einem schwebenden Multimedia-Player, der abgetrennt und über den Bildschirm bewegt werden kann. Laut einer Umfrage von Opera hören 66 % der Nutzer Musik auf ihrem Handy, während sie Desktop-Computer verwenden, und der gleiche Prozentsatz gab an, dass sie sich mit dem integrierten Player nicht ablenken lassen würden. Die Partnerschaft umfasst ein Angebotsangebot von kostenlosem Spotify Premium für mehrere Monate in ausgewählten Ländern. Diese Funktion wird Anfang 2025 auf Opera für Android erweitert.
- Strategic partnership with Spotify, the world's largest audio streaming service
- Expansion to Opera for Android planned for early 2025, indicating growth potential
- Promotional offer of free Spotify Premium could drive user acquisition
- initial rollout to selected countries only
- Feature currently restricted to Opera One browser only
Insights
The Opera-Spotify integration represents an incremental product enhancement rather than a significant business development. While it may improve user experience and potentially drive some user acquisition, the financial impact is likely minimal. The free Premium trial promotion in select markets is a standard marketing tactic that rarely translates to meaningful revenue.
The partnership mainly addresses a user convenience issue, with
"People love listening to music and podcasts while at their computers. Now, with Spotify in the sidebar of Opera One, everything's right there at your fingertips – you can shop, write, plan a trip, all while never having to stop listening to your favorite music and audio via the browser's floating multimedia player," said Joanna Czajka, Product Director at Opera.
According to a survey conducted by Opera,
The new music player with Spotify as the default streaming service is located in the sidebar of the Opera One browser. When activated, it can be detached and moved around the screen without interrupting a user's browsing flow. So instead of having to frequently switch between what they're working on and which song to queue, the solution is floating inside the browser window with Opera's Music Player. The feature also caters to users who often join meetings or calls: the audio playing inside the browser automatically fades out, pauses for the duration of the call, and resumes thereafter.
In addition to Spotify becoming the default music player in the sidebar of Opera One, users in selected countries worldwide are getting a chance to benefit from several months of Spotify Premium for free, if they are not subscribers already*. The specifics of the offer vary by country. Presently available just within Opera One, the promotion will be expanded to Opera for Android in early 2025.
Opera One R2
Released last month as Opera One R2, the upgraded desktop flagship is Opera's most powerful and best-looking browser to date. In addition to the new Music Player, Opera One R2 introduces a host of new features that offer further options for personalization, improved tab management, and the latest AI innovations.
So, see why Opera's flagship desktop browser is the best for music lovers – download Opera today!
*Opera users in selected countries will be offered an opportunity to upgrade to Spotify Premium and enjoy 2-3 months for free; those countries are:
About Opera
Opera is a user-centric and innovative software company focused on enabling the best possible internet browsing experience across all devices. Hundreds of millions use Opera web browsers for their unique and secure features on mobile phones and desktop computers. Founded in 1995 and headquartered in
About Spotify
Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify's platform revolutionized music listening forever when we launched in 2008. Our move into podcasting brought innovation and a new generation of listeners to the medium, and in 2022 we entered the next audio market primed for growth with the addition of audiobooks.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 6 million podcasts titles, and 350,000 audiobooks a la carte on Spotify. We are the world's most popular audio streaming subscription service with more than 640 million users, including 252 million subscribers in more than 180 markets.
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SOURCE Opera Limited
FAQ
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