SONIFI, a Leading Provider of Hotel Technology, Selects Ooma for Phone and Communications Services

Rhea-AI Summary

Ooma has been selected by SONIFI, a major hotel technology provider serving over 1 million rooms across 5,000 properties worldwide, to provide phone and communications services to SONIFI customers. The partnership marks SONIFI's first expansion into voice communications, offering several key services:

• Unified communications for front desk and back office operations
• SIP trunking to replace legacy PBX systems
• POTS replacement for life-safety devices
• Internet backup during broadband outages
• Integration with property management systems

SONIFI selected Ooma for its comprehensive solution range and two decades of experience in delivering quality services. The partnership aims to help hotels modernize their communication infrastructure while maintaining cost-effectiveness.

Positive

• Strategic partnership with major hotel technology provider serving 5,000+ properties
• Expansion into new market segment through SONIFI's hotel customer base
• Multiple revenue streams through diverse service offerings

Negative

• None.

Insights

Financial Analyst

Ooma's partnership with SONIFI represents a significant expansion opportunity in the hospitality sector. With SONIFI serving over 5,000 hotel properties and more than one million rooms globally, this deal creates substantial market access for Ooma through an established channel partner.

The partnership is particularly valuable as it positions Ooma to capture revenue from multiple service streams: unified communications, SIP trunking, POTS replacement, internet backup, and property management system integrations. This comprehensive offering addresses both operational needs and regulatory requirements in the hospitality industry.

The POTS replacement component is especially noteworthy as hotels must transition away from legacy copper-wire infrastructure for critical safety systems. This creates an urgent, non-discretionary spending requirement that could drive adoption regardless of economic conditions.

While financial terms weren't disclosed, this deal should generate recurring subscription revenue with potentially high margins. The integration with property management systems creates switching costs that should enhance customer retention once implemented.

This partnership validates Ooma's technology stack and service quality while potentially establishing a blueprint for similar channel partnerships in other verticals with centralized purchasing influence.

Technology Strategist

This partnership illustrates Ooma's strategic pivot toward industry-specific solutions through channel partnerships. The hospitality sector presents unique communications challenges that Ooma is well-positioned to address with its integrated offering.

SONIFI's decision to expand into voice communications for the first time with Ooma demonstrates confidence in both Ooma's technical capabilities and service reliability. The reference to Ooma's "two decades of experience" signals that service maturity was a key selection factor in a mission-critical domain.

The service portfolio addresses the full lifecycle of hotel communications modernization: from transitioning legacy PBX systems to cloud-based solutions, replacing copper-wire infrastructure for safety systems, ensuring business continuity through internet backup, and integrating with operational software.

This comprehensive approach differentiates Ooma from point-solution providers and positions them to capture value throughout the modernization journey. The PMS integration capability is particularly valuable as it enables features like automated wake-up calls and room service ordering that directly impact guest experience.

The deal structure leverages SONIFI's existing relationships and technical presence in these properties, potentially reducing customer acquisition costs and implementation friction compared to direct sales approaches.

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Ooma, Inc., a provider of advanced communications services for businesses and consumers, today announced that SONIFI, a leading provider of hotel technology, has selected Ooma phone and communications services to offer to SONIFI customers.

SONIFI delivers Wi-Fi^®, in-room entertainment and related services to more than a million rooms across 5,000 hotel properties around the world. For the first time, SONIFI is expanding into voice communications with offerings from Ooma that include:

• Unified communications – a full-featured cloud-based service for front desk and back office workers with phone, videoconferencing, chat and more
• SIP trunking – replacement of legacy on-premise PBX systems with voice over internet (VoIP) lines, reducing costs and complexity while preserving existing room phones
• POTS replacement – a turnkey solution for replacing obsolescent copper-wire phone lines, also known as plain old telephone service or POTS, with reliable and secure connections for life-safety devices such as fire alarm panels and elevator phones
• Internet backup – wireless internet backup to keep hotels connected during broadband outages
• Integration with property management systems – links to leading property management software (PMS) platforms to smoothly manage features such as wake-up calls, voice messages and room service orders

“We picked Ooma as our telecommunications partner because of the wide range of solutions they offer and because they have more than two decades of experience in delivering high-quality services,” said Paul Johnson, SONIFI’s senior vice president of strategic accounts and internet services. “Our customers rely on SONIFI’s expertise to deliver the best guest technology experiences. We’re proud to recommend Ooma to our customers for their telephony needs.”

“We’re delighted to be chosen by SONIFI because we know how much hotel operators trust them to provide solutions that are both powerful and cost-effective,” said Rajesh Shah, Ooma’s director of strategic sales. “We look forward to helping SONIFI customers migrate away from aging on-premise systems, as well as maximize efficiency in new facilities.”

About SONIFI

SONIFI is the largest guest technology provider in hospitality, deployed in more than a million rooms across 5,000 properties around the world. Global brands, ownership and management groups, and hotels of all chain scales trust SONIFI to deliver the best experiences with Wi-Fi, interactive TV, streaming and in-room entertainment. Learn more at sonifi.com.

About Ooma

Ooma (NYSE: OOMA) delivers phone, messaging, video and advanced communications services that are easy to implement and provide great value. Founded in 2003, the company offers Ooma Office for small to medium-sized businesses seeking enterprise-grade features designed for their needs; Ooma AirDial for any business looking to replace aging and increasingly expensive copper phone lines; Ooma 2600Hz for businesses that provide their own communications solutions built on an outsourced underlying platform; and Ooma Telo for residential consumers who value a landline experience at a more affordable price point. Ooma’s award-winning solutions power more than 1.2 million users today. Learn more at www.ooma.com in the United States or www.ooma.ca in Canada.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250306783172/en/

MEDIA CONTACT:

Mike Langberg at Ooma

press@ooma.com

(650) 566-6693

INVESTOR CONTACT:

Matt Robison at Ooma

ir@ooma.com

(650) 300-1480

Source: Ooma, Inc.

FAQ

What services will Ooma provide to SONIFI's hotel customers?

Ooma will provide unified communications, SIP trunking, POTS replacement, internet backup, and property management system integration services.

How many hotel properties does SONIFI currently serve?

SONIFI serves over 5,000 hotel properties with more than 1 million rooms worldwide.

What is the significance of SONIFI's partnership with Ooma for hotels?

This partnership marks SONIFI's first expansion into voice communications, helping hotels modernize their communication systems and reduce costs while maintaining existing infrastructure.

How will Ooma's POTS replacement solution benefit hotels?

It provides a turnkey solution to replace old copper-wire phone lines with secure connections for critical life-safety devices like fire alarm panels and elevator phones.