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Frost & Sullivan Selects Ooma AirDial As the Leading Solution for POTS Replacement

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Frost & Sullivan has named Ooma AirDial as the 2025 Competitive Strategy Leader for Best Practices in the North American POTS Replacement Industry. The recognition highlights AirDial's comprehensive solution for replacing analog copper-wire phone lines, which are being phased out by carriers.

The report emphasizes that over 20 million POTS lines in North America require urgent replacement, with carriers increasing prices by up to 400 percent. Unlike competitors offering hardware-only solutions, Ooma AirDial provides a turnkey package including hardware, data connectivity, and phone service, specifically designed for mission-critical devices like fire alarm panels and elevator emergency phones.

The solution stands out for its broad feature set, affordable pricing, reliability, security, compliance capabilities, and ease of management, addressing the challenges of the 'copper sunset' transition.

Frost & Sullivan ha nominato Ooma AirDial come Leader nella Strategia Competitiva per le Migliori Pratiche nel Settore della Sostituzione dei POTS in Nord America per il 2025. Questo riconoscimento evidenzia la soluzione completa di AirDial per la sostituzione delle linee telefoniche analogiche in rame, che stanno venendo progressivamente eliminate dagli operatori.

Il rapporto sottolinea che oltre 20 milioni di linee POTS in Nord America necessitano di una sostituzione urgente, con gli operatori che aumentano i prezzi fino a 400 percento. A differenza dei concorrenti che offrono soluzioni solo hardware, Ooma AirDial fornisce un pacchetto completo che include hardware, connettività dati e servizio telefonico, progettato specificamente per dispositivi critici come i pannelli di allarme antincendio e i telefoni di emergenza degli ascensori.

La soluzione si distingue per il suo ampio set di funzionalità, prezzi accessibili, affidabilità, sicurezza, capacità di conformità e facilità di gestione, affrontando le sfide della transizione del 'copper sunset'.

Frost & Sullivan ha nombrado a Ooma AirDial como Líder en Estrategia Competitiva para las Mejores Prácticas en la Industria de Reemplazo de POTS en América del Norte para 2025. Este reconocimiento destaca la solución integral de AirDial para reemplazar las líneas telefónicas analógicas de cobre, que están siendo eliminadas por los operadores.

El informe enfatiza que más de 20 millones de líneas POTS en América del Norte requieren un reemplazo urgente, con los operadores aumentando los precios hasta en un 400 por ciento. A diferencia de los competidores que ofrecen soluciones solo de hardware, Ooma AirDial proporciona un paquete llave en mano que incluye hardware, conectividad de datos y servicio telefónico, diseñado específicamente para dispositivos críticos como paneles de alarma contra incendios y teléfonos de emergencia en ascensores.

La solución se destaca por su amplio conjunto de características, precios asequibles, fiabilidad, seguridad, capacidades de cumplimiento y facilidad de gestión, abordando los desafíos de la transición del 'copper sunset'.

Frost & SullivanOoma AirDial을 2025년 북미 POTS 교체 산업에서 최고의 관행을 위한 경쟁 전략 리더로 선정했습니다. 이 인정은 통신사들이 점차 폐지하고 있는 아날로그 구리 전화선을 교체하기 위한 AirDial의 포괄적인 솔루션을 강조합니다.

보고서에서는 북미에서 2000만 개 이상의 POTS 회선이 긴급 교체가 필요하며, 통신사들이 가격을 최대 400%까지 인상하고 있다고 강조합니다. 하드웨어만 제공하는 경쟁업체와 달리, Ooma AirDial은 하드웨어, 데이터 연결 및 전화 서비스를 포함한 턴키 패키지를 제공하며, 이는 화재 경보 패널 및 엘리베이터 비상 전화와 같은 중요한 장치를 위해 특별히 설계되었습니다.

이 솔루션은 광범위한 기능 세트, 저렴한 가격, 신뢰성, 보안, 준수 능력 및 관리 용이성으로 두드러지며, '구리 일몰' 전환의 도전 과제를 해결합니다.

Frost & Sullivan a désigné Ooma AirDial comme Leader en Stratégie Concurrentielle pour les Meilleures Pratiques dans l'Industrie de Remplacement des POTS en Amérique du Nord pour 2025. Cette reconnaissance met en avant la solution complète d'AirDial pour le remplacement des lignes téléphoniques analogiques en cuivre, qui sont progressivement éliminées par les opérateurs.

Le rapport souligne que plus de 20 millions de lignes POTS en Amérique du Nord nécessitent un remplacement urgent, les opérateurs augmentant les prix jusqu'à 400 pour cent. Contrairement aux concurrents proposant uniquement des solutions matérielles, Ooma AirDial offre un package clé en main incluant matériel, connectivité de données et service téléphonique, spécifiquement conçu pour des dispositifs critiques tels que les panneaux d'alarme incendie et les téléphones d'urgence d'ascenseur.

La solution se distingue par son large éventail de fonctionnalités, ses prix abordables, sa fiabilité, sa sécurité, ses capacités de conformité et sa facilité de gestion, répondant aux défis de la transition du 'copper sunset'.

Frost & Sullivan hat Ooma AirDial als Wettbewerbsstrategie-Leiter für die besten Praktiken in der nordamerikanischen POTS-Ersatzindustrie für 2025 ausgezeichnet. Diese Anerkennung hebt die umfassende Lösung von AirDial zur Ersetzung von analogen Kupfertelefonleitungen hervor, die von den Anbietern schrittweise eingestellt werden.

Der Bericht betont, dass über 20 Millionen POTS-Leitungen in Nordamerika dringend ersetzt werden müssen, wobei die Anbieter die Preise um bis zu 400 Prozent erhöhen. Im Gegensatz zu Wettbewerbern, die nur Hardwarelösungen anbieten, bietet Ooma AirDial ein schlüsselfertiges Paket an, das Hardware, Datenkonnektivität und Telefonservice umfasst, speziell für mission-critical Geräte wie Brandmeldeanlagen und Notruftelefone in Aufzügen konzipiert.

Die Lösung zeichnet sich durch ihr breites Funktionsspektrum, erschwingliche Preise, Zuverlässigkeit, Sicherheit, Compliance-Fähigkeiten und einfache Verwaltung aus und geht auf die Herausforderungen des 'Kupfer-Sonnenuntergangs' über.

Positive
  • Recognition as industry leader by respected research firm
  • Comprehensive turnkey solution vs competitors' partial offerings
  • Addresses growing market of 20M+ POTS lines requiring replacement
  • Solution for mission-critical safety systems compliance
Negative
  • None.

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Ooma, Inc., a provider of advanced communications services for businesses and consumers, today announced that the market research firm Frost & Sullivan has selected Ooma AirDial® as the 2025 Competitive Strategy Leader for Best Practices in the North American POTS Replacement Industry.

A free copy of the report is available at www.ooma.com/airdial.

“Ooma AirDial stands out among competitor solutions with its broad feature set; compelling packaging; affordable price; robust reliability, security, and compliance capabilities; and unparalleled simplicity and ease of use and management,” said Elka Popova, vice president and senior fellow at Frost & Sullivan and principal author of the Best Practices report.

Analog copper-wire phone lines, also known as Plain Old Telephone Service or POTS, are being phased out by legacy carriers, creating a challenge for mission-critical devices such as fire alarm panels, elevator emergency phones, building entry systems and burglar alarms that rely on POTS connections. For reliability and regulatory reasons, standard VoIP lines are generally not an appropriate substitute.

“In North America, there are still more than 20 million POTS lines in use that require urgent action to avoid cost escalations, limit safety liabilities, and reduce business disruptions,” the Frost & Sullivan report says. “Leading operators have raised prices considerably, by as much as 400 percent, and announced plans to decommission their POTS lines over the next few years.”

“However, many POTS-replacement solutions operate on unmanaged connections, potentially violating compliance standards and unnecessarily exposing organizations to safety and security risks,” the report continues. “Many Ooma competitors offer hardware-only solutions and ask customers to find their own connectivity options, which can increase customer costs, complexity, and risks both during the initial deployment and throughout the lifecycle of the solutions.”

In contrast, the report calls out Ooma AirDial as “a turnkey solution comprised of hardware, data connectivity, and a phone service, providing customers the convenience of one-stop shopping and reducing implementation and management costs as well as integration and interoperability risks associated with multi-vendor solutions.”

“We are honored to have Frost & Sullivan, with more than 60 years of experience in market research, recognize the sustained effort we’ve made to be the leader in POTS replacement in North America,” said Jim Gustke, senior vice president of marketing at Ooma. “The accelerated decommissioning of POTS is well underway, and we believe Ooma AirDial is the one comprehensive solution that resolves the impending ‘copper sunset’ for even the most challenging use cases.”

Forward-Looking Statements

This release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” The forward-looking statements contained in this press release include, without limitation, statements related to the functionality, features and benefits of Ooma AirDial. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results to be materially different from any future results expressed or implied by such forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in Ooma’s filings with the Securities and Exchange Commission, including under Item 1A, “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2024, filed on April 2, 2024, and in its subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date they are made. Ooma undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Ooma

Ooma (NYSE: OOMA) delivers phone, messaging, video and advanced communications services that are easy to implement and provide great value. Founded in 2003, the company offers Ooma Office for small to medium-sized businesses seeking enterprise-grade features designed for their needs; Ooma AirDial for any business looking to replace aging and increasingly expensive copper phone lines; Ooma 2600Hz for businesses that provide their own communications solutions built on an outsourced underlying platform; and Ooma Telo for residential consumers who value a landline experience at a more affordable price point. Ooma’s award-winning solutions power more than 1.2 million users today. Learn more at www.ooma.com in the United States or www.ooma.ca in Canada.

MEDIA CONTACT:

Mike Langberg at Ooma

press@ooma.com

(650) 566-6693

INVESTOR CONTACT:

Matt Robison at Ooma

ir@ooma.com

(650) 300-1480

Source: Ooma, Inc.

FAQ

What recognition did Ooma AirDial receive from Frost & Sullivan for 2025?

Ooma AirDial was named the 2025 Competitive Strategy Leader for Best Practices in the North American POTS Replacement Industry by Frost & Sullivan.

How many POTS lines need replacement in North America according to the report?

Over 20 million POTS lines in North America require urgent replacement to avoid cost increases and safety liabilities.

What is the price increase percentage for POTS lines mentioned in the report?

Legacy carriers have increased POTS line prices by up to 400 percent.

What differentiates Ooma AirDial from competitors in the POTS replacement market?

Ooma AirDial offers a turnkey solution with hardware, data connectivity, and phone service, while competitors typically provide hardware-only solutions requiring separate connectivity arrangements.

What types of mission-critical devices does Ooma AirDial support?

Ooma AirDial supports fire alarm panels, elevator emergency phones, building entry systems, and burglar alarms that traditionally rely on POTS connections.

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