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Ooma AirDial, the Innovative POTS Replacement Solution, Adds Powerful Management Features Including API Integration

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Ooma, Inc. has announced the introduction of new management features for its Ooma AirDial, a comprehensive replacement for traditional POTS lines. Key updates include API integration for efficient workflow management, roles-based access for enhanced security, real-time call logs for troubleshooting, and the capability for temperature readings of devices. The AirDial solution simplifies the transition from legacy phone lines essential for safety and business systems, offering an integrated approach with cloud management. Despite the industry's shift away from POTS, Ooma aims to provide reliable alternatives that cater to critical communications needs.

Positive
  • Introduction of API integration for streamlined workflows in network management.
  • Roles-based access enhances security and flexibility in device management.
  • Real-time call logs improve troubleshooting and operational reliability.
  • Temperature monitoring feature ensures device reliability in varying conditions.
  • Ability to port existing phone numbers simplifies transitions to Ooma AirDial.
Negative
  • None.

SUNNYVALE, Calif.--(BUSINESS WIRE)-- Ooma, Inc., a smart communications platform for businesses and consumers, today announced a wide-ranging set of powerful new management features, including API integration, for Ooma AirDial, its innovative POTS replacement solution.

Ooma today announced a wide-ranging set of powerful new management features, including API integration, for Ooma AirDial, its innovative POTS replacement solution. With API integration, network managers can streamline workflows by passing AirDial status information and notifications into any monitoring tool that supports REST-based APIs. This increase efficiency by combining AirDial monitoring with existing workflows in Network Operating Centers (NOCs). (Graphic: Business Wire)

Ooma today announced a wide-ranging set of powerful new management features, including API integration, for Ooma AirDial, its innovative POTS replacement solution. With API integration, network managers can streamline workflows by passing AirDial status information and notifications into any monitoring tool that supports REST-based APIs. This increase efficiency by combining AirDial monitoring with existing workflows in Network Operating Centers (NOCs). (Graphic: Business Wire)

Legacy copper-wire phone lines, also known as plain old telephone service or POTS, are reaching end of life as many carriers hike monthly rates and allow quality of service to slip. This creates significant challenges for safety equipment and business-critical systems that require a POTS line – ranging from fire alarm panels to elevator phones, fax machines, public safety phones, building access systems and more – that often can’t be migrated to voice over internet, or VoIP, service.

Ooma AirDial (https://www.ooma.com/airdial) provides turnkey replacement for POTS lines by combining the AirDial base station with virtual analog phone service from Ooma, a data and voice connection through a nationwide wireless network, and cloud-based management with Ooma Remote Device Management (RDM), an online portal for monitoring and managing AirDial units in one place, from anywhere.

New management features added to AirDial include:

  • API integration – Network managers can streamline workflows by passing AirDial status information and notifications into any monitoring tool that supports REST-based APIs. These integrations increase efficiency by combining AirDial monitoring with existing workflows in Network Operating Centers (NOCs).
  • Roles-based access – There are now four levels of RDM access: owner, administrator, user and editor. Only owners and administrators, for example, can add and remove users, while editors can’t. This gives organizations flexibility in making RDM widely accessible without the risk of unintended changes.
  • Call logs – RDM provides a log, updated in real time, of all outbound and inbound calls on each phone line connected to an AirDial device. This is useful for troubleshooting, confirming that equipment is operational and establishing the time for crucial events such as 911 calls.
  • Hunt groups – AirDial units can be configured to roll over an inbound call to one or more lines if the first line is busy, doesn’t answer or is offline. This is critical for certain use cases, such as on-premise PBXs in retail locations that have a single inbound phone number to reach the store. AirDial also allows setting the outbound Caller ID to a single number for calls made from multiple lines.
  • Temperature readings – RDM now displays the internal temperature for individual AirDial devices, showing if the device is in a location that has become too hot or too cold.
  • Number porting – Existing phone numbers for equipment connected to AirDial devices can be ported to Ooma from an RDM screen. This removes the need to contact Ooma customer support, accelerating the timeline when porting multiple phone numbers.
  • Search – Administrators can now search RDM for individual AirDial devices by individual phone numbers, equipment labels, LTE status and more. This makes it easy, when managing large numbers of AirDial devices, to quickly find a relevant device or group of devices.

“POTS replacement can be complicated, but we are committed to making the process easy and quick with Ooma AirDial. We have been working hard to introduce features that support seamless installation, number porting, testing, and monitoring to ensure critical equipment connected to legacy POTS lines remains reliable.” said Thad White, vice president of product management at Ooma. “AirDial is superior among POTS replacement solutions in the efficiency and flexibility unlocked by our continuing expansion of Remote Device Management capabilities.”

To learn more about Ooma AirDial and POTS replacement, please visit https://www.ooma.com/airdial.

About Ooma

Ooma (NYSE: OOMA) creates powerful connected experiences for businesses and consumers, delivered from its smart cloud-based SaaS platform. For businesses of all sizes, Ooma provides advanced voice and collaboration features including messaging, intelligent virtual attendants, and videoconferencing to help them run more efficiently. For consumers, Ooma’s residential phone service provides PureVoice HD voice quality, advanced functionality and integration with mobile devices. Learn more at www.ooma.com or www.ooma.ca in Canada.

Forward-Looking Statements

This release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” The forward-looking statements contained in this press release include, without limitation, statements related to the functionality, features and certification of Ooma AirDial. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results to be materially different from any future results expressed or implied by such forward-looking statements, including whether Ooma AirDial will continue to meet the requirements of the applicable certifications or whether Ooma AirDial can obtain certifications under new relevant standards and/or regulations. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in Ooma’s filings with the Securities and Exchange Commission, including under Item 1A, “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed on April 7, 2023, and in its subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date they are made. Ooma undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

MEDIA CONTACT:

Mike Langberg at Ooma

press@ooma.com

650-566-6693

INVESTOR CONTACT:

Matt Robison at Ooma

ir@ooma.com

650-300-1480

Source: Ooma, Inc.

FAQ

What new features were added to Ooma AirDial?

Ooma AirDial introduced API integration, roles-based access, real-time call logs, temperature readings, number porting, and search functionality for enhanced management.

How does Ooma AirDial replace traditional POTS lines?

Ooma AirDial replaces POTS lines by offering a combination of a base station, virtual analog phone service, and cloud-based management, ensuring reliability for critical systems.

What is the benefit of API integration in Ooma AirDial?

API integration allows network managers to incorporate AirDial status information into existing monitoring tools, enhancing efficiency in Network Operating Centers.

How does roles-based access work in Ooma AirDial?

There are four levels of access in Ooma AirDial: owner, administrator, user, and editor, providing organizations with flexibility while controlling changes to the system.

What types of systems can benefit from Ooma AirDial?

Ooma AirDial is designed for safety equipment and business-critical systems that require reliable phone lines, such as fire alarms and elevator phones.

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