ON24 Study Finds AI is Key to Scale Personalization in B2B Sales and Marketing
ON24 (NYSE: ONTF) has released a research report titled 'Personalization in the AI Era', highlighting the critical role of AI in scaling personalization for B2B sales and marketing. The study reveals that 84% of B2B marketers believe AI enables personalization, which is important for driving pipeline and revenue growth. Key findings include:
- 88% of marketers plan to use AI for personalization efforts
- Only 35% currently personalize based on engagement data
- 54% believe personalization will accelerate pipeline and close deals faster
The report emphasizes the growing importance of personalization in B2B marketing and identifies AI as a key enabler for achieving this at scale. ON24's CMO, Callan Young, states that the company is focusing on personalization in its innovation roadmap to help sales and marketing teams engage target audiences effectively.
ON24 (NYSE: ONTF) ha pubblicato un rapporto di ricerca intitolato 'Personalizzazione nell'Era dell'AI', evidenziando il ruolo cruciale dell'intelligenza artificiale nel potenziare la personalizzazione per le vendite e il marketing B2B. Lo studio rivela che l'84% dei marketer B2B crede che l'AI consenta la personalizzazione, il che è fondamentale per stimolare la crescita del pipeline e dei ricavi. I principali risultati includono:
- L'88% dei marketer prevede di utilizzare l'AI per le iniziative di personalizzazione
- Solo il 35% personalizza attualmente in base ai dati di coinvolgimento
- Il 54% crede che la personalizzazione accelererà il pipeline e concluderà più rapidamente gli affari
Il rapporto sottolinea l'importanza crescente della personalizzazione nel marketing B2B e identifica l'AI come un abilitatore chiave per raggiungere questo obiettivo su larga scala. Il CMO di ON24, Callan Young, afferma che l'azienda sta concentrando i suoi sforzi di innovazione sulla personalizzazione per aiutare i team di vendita e marketing a coinvolgere efficacemente i pubblici target.
ON24 (NYSE: ONTF) ha lanzado un informe de investigación titulado 'Personalización en la Era de la IA', destacando el papel crítico de la inteligencia artificial en la personalización a gran escala para ventas y marketing B2B. El estudio revela que el 84% de los marketers B2B creen que la IA permite la personalización, lo que es fundamental para impulsar el crecimiento del pipeline y los ingresos. Los hallazgos clave incluyen:
- El 88% de los marketers planean utilizar IA para esfuerzos de personalización
- Solo el 35% personaliza actualmente en función de los datos de compromiso
- El 54% cree que la personalización acelerará el pipeline y cerrará negocios más rápido
El informe enfatiza la creciente importancia de la personalización en el marketing B2B e identifica la IA como un habilitador clave para lograr esto a gran escala. El CMO de ON24, Callan Young, afirma que la compañía se está enfocando en la personalización en su hoja de ruta de innovación para ayudar a los equipos de ventas y marketing a involucrar eficazmente a los públicos objetivo.
ON24 (NYSE: ONTF)가 'AI 시대의 개인화'라는 제목의 연구 보고서를 발표하였으며, 이는 B2B 판매 및 마케팅에 있어 개인화의 중요성을 강조하고 있습니다. 연구 결과에 따르면 B2B 마케터의 84%가 AI가 개인화를 가능하게 한다고 믿고 있습니다, 이는 파이프라인 및 매출 성장 촉진에 중요합니다. 주요 발견 사항은 다음과 같습니다:
- 88%의 마케터가 개인화 작업에 AI를 사용할 계획입니다
- 현재 참여 데이터에 따라 개인화하는 사람은 단 35%입니다
- 54%는 개인화가 파이프라인을 가속화하고 거래 성사 속도를 높일 것이라고 믿습니다
이 보고서는 B2B 마케팅에서 개인화의 중요성이 커지고 있음을 강조하며, 이를 대규모로 실현하기 위한 핵심 요소로 AI를 식별합니다. ON24의 CMO인 칼란 양(Callan Young)은 회사가 판매 및 마케팅 팀이 목표 청중과 효과적으로 소통할 수 있도록 개인화에 중점을 두고 혁신 로드맵을 구상하고 있다고 밝힙니다.
ON24 (NYSE: ONTF) a publié un rapport de recherche intitulé 'Personnalisation à l'ère de l'IA', mettant en avant le rôle crucial de l'intelligence artificielle dans la personnalisation à grande échelle pour les ventes et le marketing B2B. L'étude révèle que 84% des responsables marketing B2B pensent que l'IA permet la personnalisation, ce qui est primordial pour stimuler la croissance des pipelines et des revenus. Les principales conclusions incluent :
- 88% des marketeurs prévoient d'utiliser l'IA pour des efforts de personnalisation
- Seulement 35% personnalisent actuellement en fonction des données d'engagement
- 54% pensent que la personnalisation accélérera le pipeline et conclura des affaires plus rapidement
Le rapport souligne l'importance croissante de la personnalisation dans le marketing B2B et identifie l'IA comme un facteur clé pour y parvenir à grande échelle. Le CMO d'ON24, Callan Young, déclare que l'entreprise se concentre sur la personnalisation dans sa feuille de route d'innovation pour aider les équipes de vente et de marketing à engager efficacement les publics cibles.
ON24 (NYSE: ONTF) hat einen Forschungsbericht mit dem Titel 'Personalisierung im AI-Zeitalter' veröffentlicht, der die entscheidende Rolle der KI bei der Skalierung der Personalisierung für B2B-Verkäufe und -Marketing hervorhebt. Die Studie zeigt, dass 84% der B2B-Marketingfachleute glauben, dass KI Personalisierung ermöglicht, was wichtig für die Steigerung der Pipeline und des Umsatzwachstums ist. Zu den wichtigsten Ergebnissen gehören:
- 88% der Marketingfachleute planen den Einsatz von KI für Personalisierungsmaßnahmen
- Nur 35% personalisieren derzeit auf Basis von Engagement-Daten
- 54% glauben, dass Personalisierung die Pipeline beschleunigen und den Abschluss von Geschäften schneller ermöglichen wird
Der Bericht betont die wachsende Bedeutung der Personalisierung im B2B-Marketing und identifiziert KI als einen Schlüsselfaktor zur Erreichung dieser auf großer Skala. Der CMO von ON24, Callan Young, gibt an, dass das Unternehmen sich in seiner Innovations-Roadmap auf die Personalisierung konzentriert, um Vertriebsteams und Marketingabteilungen zu helfen, Zielgruppen effektiv anzusprechen.
- 84% of B2B marketers believe AI enables personalization for pipeline and revenue growth
- 88% of marketers plan to use AI for personalization efforts
- ON24 is focusing on personalization in its innovation roadmap
- Only 1% of B2B marketers are not doing any personalization, indicating widespread adoption
- Only 35% of B2B marketers currently personalize based on engagement data, indicating a gap in data utilization
Insights
The study by ON24 reveals significant trends in B2B marketing, particularly the growing importance of AI in personalization efforts. 84% of B2B marketers believe AI enables personalization, while
However, the report also highlights a gap in current practices. Only
With
The widespread adoption of AI for personalization in B2B marketing signifies a technological shift in the industry. This trend could drive innovation in several areas:
- Advanced machine learning algorithms for predictive analytics
- Natural language processing for content personalization
- Data integration and management systems to handle large-scale customer data
- AI-powered customer journey mapping tools
The fact that only
“Every company knows it's mission-critical to deliver personalized experiences to achieve ongoing pipeline growth, but the truth is that few have the technology, resources and expertise to do so – especially at scale,” said Callan Young, CMO, ON24. “Our research demonstrates that AI is key for personalization to become reality. That’s why we have made personalization a key pillar of our innovation roadmap, helping sales and marketing teams engage the audiences most important to their business in a highly targeted, intelligent and impactful way to drive pipeline and revenue growth.”
The report highlights the growing importance and impact of personalization in B2B marketing, including:
-
Personalization is now a standard practice - Only
1% of B2B marketers are not doing any personalization. -
AI is a key enabler for personalization -
84% of marketers believe AI makes personalization more attainable. -
AI adoption for personalization is widespread -
88% of marketers plan to use AI to help with their personalization efforts. -
Engagement-based personalization is a significant opportunity to differentiate - Only
35% of B2B marketers personalize based on engagement data, demonstrating the opportunity for marketers to unlock new ways to segment audiences. -
Personalization is key to unlocking pipeline and revenue growth -
54% of marketers believe that personalization will accelerate pipeline and help close deals faster.
To get more insights, download the report “Personalization in the AI Era: What B2B Marketers Need To Know and What They Should Do,” here.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240905538199/en/
Media:
Tessa Barron
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Investor:
Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
Source: ON24
FAQ
What percentage of B2B marketers believe AI enables personalization according to ON24's study?
How many B2B marketers plan to use AI for personalization efforts?
What percentage of B2B marketers personalize based on engagement data?
How does personalization impact pipeline and revenue growth according to ON24's research?
