ON24 Joins HubSpot App Marketplace to Provide Greater Visibility into Prospect and Customer Engagement

Rhea-AI Summary

ON24 (NYSE: ONTF) has integrated its digital engagement platform with HubSpot's CRM, enhancing customer insights across digital and in-person interactions. This listing on the HubSpot App Marketplace allows sales and marketing teams access to first-person engagement data, enabling personalized customer interactions. The integration supports live webinars, virtual events, and more, giving users valuable insights into audience behavior. Additional enhancements for engaging data are expected in the coming year, aligning with the increasing importance of digital experiences in marketing strategies.

Positive

• Integration with HubSpot CRM enhances customer engagement insights.
• Access to first-person engagement data for personalized interactions.
• Expected additional functionality for engagement data in the coming year.

Negative

• None.

Integration of leading digital experience and CRM platforms brings together customer, event, and engagement data across interactions and channels

SAN FRANCISCO & LONDON--(BUSINESS WIRE)-- ON24 (NYSE: ONTF) today announced it has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a leading CRM platform for scaling companies. Together, key event, attendee, and first-person engagement data flow from ON24 to HubSpot CRM to give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.

“Digital experiences are an increasingly important channel to customers’ multichannel marketing and digital engagement strategies,” said Scott Brinker, VP of platform ecosystem at HubSpot. “ON24 is playing a leading role in helping companies reimagine engagement in a digital-first world. Integration between ON24 and HubSpot gives organizations invaluable audience insights to better understand the digital channels and activities that are creating the best leads and sales opportunities.”

HubSpot streamlines event management and execution with one of the world’s most popular CRM platforms used by over 128,000 customers. Among the first digital event solutions integrated with HubSpot CRM, ON24 provides live and on-demand webinars, custom virtual conferences, and always-on multimedia content experiences that allow companies to engage prospects and customers through their preferred digital channels and capture rich audience data to speed sales cycles.

ON24 Connect seamlessly integrates data from ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, and ON24 Target to give HubSpot users greater visibility into customer activities and deeper buyer insights – all in a single system. Users can view registrant and attendee profiles, track campaigns, capture event details, and update or create new contacts from ON24 experiences in HubSpot CRM.

Planned for availability early next year, first-person engagement data tracked and measured through ON24 Intelligence such as demo requests, meetings booked, poll responses, and questions asked can be captured in HubSpot to inform and trigger actions across sales and marketing. With a complete view of prospects, customers, and engagement activities, companies have the information they need to deliver the right interaction at the right time and convert more prospects into buyers.

“Immersive digital experiences are now at the center of delivering great customer experiences and turning engagement into first-person insights that drive sales and marketing,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Together with HubSpot, we’re providing joint customers a single view into their audiences and engagement activities to improve interactions at every stage of the buyer journey.”

HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners are independent software vendors who comply with a set of requirements, have built an integration with HubSpot, and have been accepted to the App Marketplace.

Integration of contacts and digital event information with HubSpot through ON24 Connect is available now, with additional functionality for engagement data planned for early next year. To learn more and connect ON24 to HubSpot, visit ON24.com/HubSpot/.

About ON24

ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211115005044/en/

Media Contact:

Roger Villareal

press@on24.com

Investor Contact:

Nate Pollack

investorrelations@on24.com

Source: ON24

FAQ

What is the recent announcement by ON24 regarding its integration with HubSpot?

ON24 announced its integration with HubSpot's CRM, enhancing customer insights and engagement data.

How does the ON24 and HubSpot integration benefit sales and marketing teams?

The integration allows sales and marketing teams to access valuable engagement data, enabling personalized customer interactions.

When is the additional functionality for engagement data expected from ON24?

Additional functionality for engagement data is planned for early next year.

What features does ON24 provide in its digital engagement platform?

ON24 provides features like live webinars, virtual conferences, and multimedia content experiences to engage prospects.

What was the impact of ON24's listing on the HubSpot App Marketplace?

The listing allows seamless integration of event data and customer insights with HubSpot CRM.