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ON24 Go Live Now Available to Quickly and Easily Run Live-Streamed Digital Events
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
ON24 (NYSE: ONTF) has launched ON24 Go Live, a self-service platform designed for B2B marketers to create and stream engaging digital events efficiently. The solution addresses the growing demand for virtual events, with a recent Forrester survey revealing that 63% of B2B companies plan to conduct more virtual events in the upcoming year. ON24 Go Live enables marketers to set up various event formats, enhance audience participation through interactive features, and gather actionable attendee data, thereby facilitating better sales and marketing integration.
Positive
Launch of ON24 Go Live enhances ability to create and stream digital events effectively.
Addresses demand as 63% of B2B companies plan to increase virtual events.
Offers pre-built templates and interactive features to engage audiences.
Captures event data that integrates with sales and marketing processes.
Negative
None.
ON24 gives B2B companies more ways to deliver digital experiences that drive audience engagement, networking, and participation
SAN FRANCISCO & LONDON--(BUSINESS WIRE)--
ON24 (NYSE: ONTF) today announced the availability of ON24 Go Live to help marketers stream live video events faster and easier. ON24 Go Live provides a self-service solution to create digital events and deliver an interactive, engaging experience for audiences. In a recent Forrester survey of B2B companies, 63% of respondents plan to conduct the “same or more” virtual events during the next 12 months.1 As marketers continue relying on digital events, ON24 gives customers multiple ways to run the virtual event they want, from multisession, live-streamed digital events to interactive webinars and large custom virtual conferences.
According to Forrester, B2B marketing and event management professionals say creating virtual event experiences that are different from webinars is the top challenge they expect to face when planning and evaluating large-scale, flagship marketing events.2 And 75% rate the ability to “seamlessly collect data about attendees explicit and implied interests” as essential or very important.3
ON24 Go Live expands the type of ON24 digital experiences customers can create with a self-service virtual event solution to setup events fast and capture event data and actionable insights that seamlessly integrate with sales and marketing processes. Marketers can provide a destination for prospects and customers to engage with sales, network with peers, and build stronger online connections with attendees.
Speed up execution with pre-built event templates for different types of branded, interactive virtual events, including roadshows, customer meetups, partner training, town halls, and company meetings. Keep audiences engaged with event and in-session chats, polls, breakout sessions, and interactive sponsor and expo areas. And track event activity and attendee engagement and make first-person attendee profiles available across all ON24 experiences in a single dashboard.
“ON24 gives customers a one-stop platform to drive fully interactive, engaging experiences and pull together all their audience data and insights for sales and marketing follow-up,” said Sharat Sharan, CEO at ON24. “With ON24 Go Live, marketers have another way to connect with prospects and customers and deliver opportunities for two-way discussion, networking, and relationship-building.”
To learn how ON24 Go Live makes it quick and easy to create multisession, live-streamed digital events, visit ON24.com/GoLive/.
About ON24
ON24 provides a leading cloud-based hybrid engagement platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including the risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.
1 Forrester Webinar: B2B Marketing Trends: Are You Ready For Hybrid Marketing Events?
2 Forrester Webinar: B2B Marketing Trends: Are You Ready For Hybrid Marketing Events?
3 Forrester Webinar: B2B Marketing Trends: Are You Ready For Hybrid Marketing Events?
ON24 Go Live is a self-service platform that allows B2B marketers to create and stream engaging digital events quickly, offering various interactive features.
What percentage of B2B companies are planning more virtual events next year?
According to a Forrester survey, 63% of B2B companies plan to conduct the same or more virtual events in the next 12 months.
How does ON24 Go Live improve attendee engagement?
ON24 Go Live enhances attendee engagement through features like chats, polls, breakout sessions, and customizable event templates.
What benefits does ON24 Go Live offer for sales and marketing integration?
It captures actionable attendee data that seamlessly integrates with sales and marketing processes, aiding in follow-up efforts.
Where can I learn more about ON24 Go Live?
You can visit the official ON24 website at ON24.com/GoLive for more information.
