ACFE Rapidly Delivers Immersive Digital Experiences, Scales Audience Engagement with ON24

Rhea-AI Summary

The Association of Certified Fraud Examiners (ACFE) enhanced attendee engagement and achieved record attendance for its annual conference using the ON24 Digital Experience Platform (NYSE: ONTF). The platform allowed ACFE to convert in-person events into large-scale virtual experiences, leading to a satisfaction rate of 98% among attendees. Key features include simulive and live sessions, personalized landing pages for sponsors, and robust data insights. This digital approach is central to ACFE's digital-first strategy moving forward.

Positive

• Record attendance for ACFE's annual conference, surpassing previous in-person events.
• 98% of attendees expressed satisfaction and would recommend ACFE events.
• ON24 Digital Experience Platform enabled better audience engagement through personalized experiences.

Negative

• None.

The Association of Certified Fraud Examiners (ACFE), the world’s largest anti-fraud organization, significantly increased attendance and deepened audience engagement using ON24 (NYSE: ONTF). With the ON24 Digital Experience Platform, the ACFE quickly turned multiple in-person conferences and trainings into a series of large-scale virtual experiences.

“We delivered interactive, digital experiences with ON24 to draw the largest attendance we’ve ever had for our annual conference,” said Franco Coniglione, e-learning specialist at the ACFE. “ON24 gives us a platform to drive personalized customer engagement and generate invaluable audience data and insights. Virtual experiences and ON24 will be core to our digital-first strategy moving forward.”

The ACFE is a leading provider of anti-fraud training and education around the world. Prior to COVID-19, the association held five major conferences and dozens of in-person training events for auditors, fraud investigators and examiners, and law enforcement officials. With in-person events shut down during the pandemic, they needed a new way to digitally engage with members on a large-scale.

ON24 Webcast Elite enabled the ACFE to create immersive, interactive experiences to reach and connect with thousands of members around the world. The ACFE had flexibility to deliver simulive and live experiences to enhance audience engagement, including live chats during sessions.

The ACFE created a branded, user-friendly content hub with ON24 Engagement Hub to enhance and maintain engagement throughout their multi-day events. With ON24 Target, the ACFE also delivered personalized landing pages that served as virtual booths for event sponsors and provided them real-time insights on attendee traffic.

The ON24 Digital Experience Platform helped the ACFE significantly increase global attendance over their previous in-person annual conference. Attendee satisfaction was also extremely high, with 98% saying they would recommend an ACFE event to their colleagues.

“ON24 makes it easy to create large-scale digital experiences, provide immersive interactive engagement, and gain valuable audience insights,” said Steve Daheb, CMO at ON24. “The ACFE is a powerful example of the business impact companies can deliver with multitouch, data-rich digital experiences using the ON24 Digital Experience Platform.”

The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

To learn more about how the ACFE improved engagement with ON24’s Digital Experience Platform, read their case study at ON24.com/ACFE.

About ACFE

The Association of Certified Fraud Examiners (ACFE) is the world’s largest anti-fraud organization and premier provider of anti-fraud training and education. Together with more than 85,000 members, the ACFE is reducing business fraud worldwide and inspiring public confidence in the integrity and objectivity within the profession.

About ON24

ON24 provides a leading cloud-based digital experience platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Today, we are helping over 2,000 companies worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturing companies, convert millions of prospects to buyers. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 platform supports an average of 4 million professionals a month totaling over 2.5 billion engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Forward-Looking Statements

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FAQ

How did ON24 impact ACFE's annual conference attendance?

ON24 significantly enhanced ACFE's annual conference attendance, achieving record numbers for a digital event.

What is the satisfaction rate among attendees for the ACFE conference?

The satisfaction rate among attendees for the ACFE conference was 98%, with most recommending the event.

What features of the ON24 platform did ACFE utilize?

ACFE utilized features like live chats, simulive sessions, personalized landing pages, and audience data insights.

How has ACFE's strategy changed post-COVID-19?

Post-COVID-19, ACFE adopted a digital-first strategy, focusing on virtual experiences for increased engagement.

What role does audience data play in ACFE's events?

Audience data gained through ON24 helps ACFE tailor experiences and measure engagement effectively.