The Disruption Company® hits No. 2 in the Advertising sector ranking alongside OpenAI, NASA, McDonald's and more
NEW YORK, March 2, 2023 /PRNewswire/ -- TBWA\Worldwide has once again been named to Fast Company's prestigious annual list of the World's Most Innovative Companies. Beating thousands of applications from businesses around the world, the agency collective has made the list every year for the last five years.
The list honors the companies it sees as shaping the future space humanity will occupy and having a profound impact on industry and culture.
"Very proud to be named one of Fast Company's Most Innovative Companies for the fifth year in a row," said Troy Ruhanen, CEO, TBWA\Worldwide. "We're honored the judges identified TBWA as a change maker. The reason we continue to thrive is because TBWA is the most restless creative network in the world, and our expanded suite of capabilities has enabled creative versatility and innovation across the collective. To our 11,000+ Disruptive minds and great client partners, thank you."
Fast Company highlighted several notable projects from across the TBWA global collective, including:
- TBWA\Chiat\Day New York's Golden Grounds, a new product that celebrated the loyalty of NFL fans by taking soil from team stadiums and cultivating it into team-specific plots in a potato field, ultimately becoming chips in team-branded bags. The Golden Grounds campaign was covered by more than 107 national and local news broadcasts, nabbing 1.9 billion impressions and breaking Lay's Twitter engagement records. More importantly, Lay's grew year-over-year sales 10%.
- TBWA\Chiat\Day Los Angeles created Music in Color for BEHR Paint, a new color selector tool based on an algorithm developed with Spotify that helps people discover personalized paint color recommendations based on their favorite songs, inspired by the way singer Katy Perry experiences color. 34% of users headed directly to Behr's online sales platform, which saw a 13% increase in online revenue.
- TBWA\Media Arts Lab leaned into Jon Hamm's wit and disdain at not being considered for a show for Apple TV+ and reimagined the iPod "Silhouettes" campaign for AirPods with Harry Styles.
The MIC list is Fast Company's signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
"This year's endeavor had begun well before I arrived last summer, informed by Fast Company's daily reporting on business innovation. Then, over the past several months, our editorial team vetted thousands of applications, which included significant additional reporting," said Fast Company Editor Brendan Vaughan.
For the second year in a row, to coincide with the issue launch, Fast Company will host its Most Innovative Companies Summit on April 19-20. The virtual, multi-day summit celebrates the Most Innovative Companies in business, and provides an early look at major business trends and an inside look at what it takes to innovate in 2023. Fast Company's Most Innovative Companies issue (March/April 2023) is available online here.
About TBWA\Worldwide
TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge's A-List 2022 Network of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.
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SOURCE TBWA\Worldwide
