OMNICOM MEDIA GROUP RETURNED FROM CANNES AS MOST HONORED MEDIA HOLD CO, PREFERRED PARTNER IN GAME-CHANGING COLLABORATIONS

Rhea-AI Summary

Omnicom Media Group (OMG) emerged as the most honored media holding company at the 2024 Cannes Lions International Festival of Creativity, earning the highest combined total of Lions awards and shortlist placements. OMG agency OMD Worldwide was named Media Network of the Year, with sister agency PHD coming in second place. OMD's win marks the fourth time an OMG agency has taken this title since 2017. Additionally, OMG announced four strategic partnerships with leading retail, programmatic buying, and social platforms, including Amazon Ads, The Trade Desk, TikTok, and Instacart. These partnerships aim to connect upper funnel investment directly to sales, leveraging proprietary insights and innovative capabilities. CEO Florian Adamski emphasized the importance of talent and the Omni open operating system in achieving these accolades and growth opportunities.

Positive

• OMG was the most honored media holding company at the 2024 Cannes Lions Festival.
• OMD Worldwide named Media Network of the Year for the third time in seven years.
• PHD claimed second place in Media Network of the Year.
• First-mover partnerships with Amazon Ads, The Trade Desk, TikTok, and Instacart to connect media investment to sales.

Negative

• None.

OMG Agency OMD Named Media Network of the Year, with sister-shop PHD claiming second place

Group revealed first-mover partnerships with leading retail, programmatic buying and social platforms that will connect upper funnel investment to sales 

NEW YORK, June 28, 2024 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) emerged from the 2024 Cannes Lions International Festival of Creativity as the most honored media holding company, earning the highest combined total of Lions awards (including two Grand Prixes) and short list placements than any other global media group.

For the third time in seven years, OMG agency OMD Worldwide was named Media Network of the Year, while sister-agency (and 2020-2021 winner) PHD claimed second place.  OMD's win marks the fourth time an OMG agency has taken the Media Network of the Year title since 2017.  

During the Cannes festival OMG also revealed four first-mover strategic partnerships with leading retail, programmatic buying and social platforms that will, for the first time, enable upper funnel media  investment to be connected to sales, including leveraging Amazon Ads'  proprietary browsing, shopping, and streaming insights to directly tie linear and CTV investment to purchases made on Amazon; a co-development partnership with The Trade Desk that enables both advanced video planning and sales-based optimization; TikTok shop certification for Omnicom's Flywheel digital commerce division that connect creator content to sales; and activating within Instacart's Developer Platform to make creator content shoppable and attributable. 

Summing up the takeaway from OMG's week of awards and announcements, CEO Florian Adamski said, "The honors and headlines we earned in Cannes are a testament to our talent around the world.  Connected and empowered our industry-leading Omni open operating system, they are creating the brilliant campaigns and first-to-market capabilities that unlock growth for our clients and opportunities for our people."    

About Omnicom Media Group 
Omnicom Media  Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent.  Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.  

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SOURCE Omnicom Media Group

FAQ

What awards did Omnicom Media Group win at the 2024 Cannes Lions Festival?

Omnicom Media Group earned the highest combined total of Lions awards and shortlist placements, including two Grand Prixes, making it the most honored media holding company.

Which OMG agency was named Media Network of the Year in 2024?

OMD Worldwide was named Media Network of the Year in 2024, marking the fourth time an OMG agency has received this title since 2017.

What strategic partnerships did Omnicom Media Group announce in June 2024?

Omnicom Media Group announced partnerships with Amazon Ads, The Trade Desk, TikTok, and Instacart to connect upper funnel investment directly to sales.

How did PHD perform at the 2024 Cannes Lions Festival?

PHD, a sister agency of OMD Worldwide, claimed second place in the Media Network of the Year category at the 2024 Cannes Lions Festival.

What is the significance of the partnerships announced by Omnicom Media Group?

The partnerships with Amazon Ads, The Trade Desk, TikTok, and Instacart aim to leverage insights and capabilities to directly tie media investment to sales, enhancing the effectiveness of advertising strategies.