Ketchum and Porter Novelli Integrate in Brussels, Creating Leading Public Relations Business in Belgium

Rhea-AI Summary

Ketchum has integrated its Brussels operation with Porter Novelli Brussels, forming a major communication consultancy in Belgium. The combined entity, led by Ketchum managing director Peter Otten, aims to expand service offerings across various sectors, including healthcare and technology. This integration is expected to enhance client support and create more opportunities for talent, leveraging strengths in influencer marketing, digital media, and policy advocacy. Both firms will continue to operate under their respective brands from their shared location in Brussels.

Positive

• Integration aims to enhance service offerings across multiple sectors.
• Strengthened team with diverse expertise, including 15 native languages.
• Opportunity for talent growth and client support expansion.

Negative

• None.

BRUSSELS, June 17, 2020 /PRNewswire/ -- Ketchum today announced the integration of its Brussels operation with Porter Novelli Brussels, creating a leading communication consultancy for healthcare, food and agriculture, chemicals and petrochemicals, FMCG and consumer products, retail, technology, construction and financial services. The combined business will continue serving clients under both Ketchum and Porter Novelli brands. Ketchum Brussels managing director Peter Otten will lead the combined business as managing director, with integration beginning immediately.

"Ketchum and Porter Novelli have true complementary capabilities, and this integration will significantly increase the breadth and scale of service offerings for our local Belgian and multinational clients," said Mark Hume, Ketchum's president of Europe. "Combining the local talent, experience and creativity of the two firms will bring digitally driven solutions to our clients and enrich the development opportunities for our market-leading talent in Brussels."

David Bentley, CEO of Porter Novelli, added, "Our focus as part of Omnicom Public Relations Group is on the success and development of our people, and of course, our clients. We believe the seamless integration of our Brussels office with our sister agency, Ketchum, will provide greater opportunity for both in the marketplace – including additional opportunities for our talent while also allowing our clients to thrive with the support of a more robust team."

The integration creates an extended portfolio of expertise that includes influencer marketing, digital and social media, analytics, issues and crisis management, corporate communications, internal communications and change management, and policy and advocacy on EU legislation and regulatory frameworks.

"Brussels has always been a strategically important market for Ketchum. Bringing these two teams together will result in opportunities to leverage the policy and advocacy expertise at Porter Novelli with the integrated communication expertise of Ketchum," said Peter Otten. "What makes us confident in the success of this integration is the strength of our combined team and their experience, including 15 native languages, together with creative, digital and crisis capabilities."

Luc Michiels, currently acting managing director of Porter Novelli Brussels, will serve as the financial director of the new joint operation. Ketchum and Porter Novelli currently are co-located at Scheldestraat 122 in Brussels, and the combined entity will remain at this address.

About Ketchum
The winner of 105 Cannes Lions and PRovoke's Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We're equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.

About Porter Novelli 
-1%26h%3D914362358%26u%3Dhttps%253A%252F%252Fwww.porternovelli.com%252F%26a%3DPorter%2BNovelli&a=Porter+Novelli" rel="nofollow">Porter Novelli is a global purpose communication consultancy born from the idea that the art of communication can advance society. More than 45 years ago, we opened our doors – and people's eyes and minds – for brands driven to make a positive impact. Today, we believe that organizations must find, live and tell their purpose in order to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to a healthier bottom line. Porter Novelli is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

 

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SOURCE Ketchum

FAQ

What is the significance of Ketchum and Porter Novelli's integration in Brussels?

The integration creates a major communication consultancy that enhances service offerings across various sectors.

Who leads the newly integrated Ketchum and Porter Novelli operation?

Peter Otten, managing director of Ketchum Brussels, will lead the combined business.

What are the expected benefits of the Ketchum and Porter Novelli integration?

The integration is expected to expand client support, enhance service capabilities, and create more opportunities for talent.

Which clients will Ketchum and Porter Novelli serve after their integration?

The combined entity will serve local Belgian and multinational clients across industries such as healthcare and technology.

Where will the combined Ketchum and Porter Novelli team operate from?

Both firms will continue to operate from their shared location at Scheldestraat 122 in Brussels.