ANDREW ROBERTSON TO BECOME CHAIRMAN OF BBDO WORLDWIDE
BBDO Worldwide announced significant leadership changes, with Andrew Robertson transitioning to Chairman on October 1st after serving as President and CEO since May 2004. Nancy Reyes will succeed him as President and CEO. Under Robertson's leadership, BBDO has been recognized as one of the most creative and effective agencies globally, winning numerous accolades including Network of the Year at Cannes Lions seven times and Network of the Decade in 2020.
Robertson's tenure saw BBDO honored as Global Agency of the Year by Ad Age, Adweek, and Campaign. The agency was also named Most Effective Network in the world five times by the Global Effie Index. Reyes, who joined BBDO in October 2023, is known for her client growth and talent development skills. Robertson will continue to support clients and teams in his new role as Chairman.
BBDO Worldwide ha annunciato importanti cambiamenti nella leadership, con Andrew Robertson che passerà al ruolo di Presidente il 1° ottobre dopo aver ricoperto il ruolo di Presidente e CEO dal maggio 2004. Nancy Reyes lo succederà come Presidente e CEO. Sotto la guida di Robertson, BBDO è stata riconosciuta come una delle agenzie più creative ed efficaci a livello globale, vincendo numerosi premi tra cui Network of the Year ai Cannes Lions per sette volte e Network of the Decade nel 2020.
Il mandato di Robertson ha visto BBDO onorata come Agenzia Globale dell'Anno da Ad Age, Adweek e Campaign. L'agenzia è stata anche nominata la Rete più Efficace al mondo cinque volte dall'Global Effie Index. Reyes, che è entrata in BBDO nell'ottobre 2023, è conosciuta per le sue capacità di crescita dei clienti e sviluppo dei talenti. Robertson continuerà a supportare clienti e team nel suo nuovo ruolo di Presidente.
BBDO Worldwide anunció cambios significativos en el liderazgo, con Andrew Robertson convirtiéndose en Presidente el 1 de octubre, después de haber sido Presidente y CEO desde mayo de 2004. Nancy Reyes lo sucederá como Presidente y CEO. Bajo el liderazgo de Robertson, BBDO ha sido reconocida como una de las agencias más creativas y efectivas a nivel global, ganando numerosos premios, incluido Network of the Year en Cannes Lions en siete ocasiones y Network of the Decade en 2020.
El mandato de Robertson vio a BBDO honrada como Agencia Global del Año por Ad Age, Adweek y Campaign. La agencia también fue nombrada la Red Más Efectiva del mundo cinco veces por el Global Effie Index. Reyes, quien se unió a BBDO en octubre de 2023, es conocida por su capacidad de crecimiento de clientes y desarrollo de talentos. Robertson continuará apoyando a clientes y equipos en su nuevo rol como Presidente.
BBDO Worldwide는 중요한 리더십 변화를 발표하며, Andrew Robertson이 2004년 5월부터 사장 겸 CEO로 재직한 후 10월 1일부로 의장으로 전환된다고 밝혔습니다. Nancy Reyes가 그의 후임으로 사장 겸 CEO에 오릅니다. Robertson의 리더십 아래 BBDO는 전 세계에서 가장 창의적이고 효과적인 에이전시 중 하나로 인정받아, 칸 라이언즈에서 올해의 네트워크를 7회 수상하고, 2020년에는 10년의 네트워크로 선정되었습니다.
Robertson의 재임 기간 동안 BBDO는 Ad Age, Adweek, Campaign에서 '올해의 글로벌 에이전시'로 선정되었습니다. 또한, BBDO는 Global Effie Index에서 5회에 걸쳐 '가장 효과적인 네트워크'로 선정되었습니다. 2023년 10월 BBDO에 합류한 Reyes는 클라이언트 성장 및 인재 개발 능력으로 잘 알려져 있습니다. Robertson은 새로운 의장 역할로서 클라이언트와 팀을 계속 지원할 것입니다.
BBDO Worldwide a annoncé des changements significatifs au sein de sa direction, avec Andrew Robertson qui passera au poste de Président le 1er octobre après avoir été Président et CEO depuis mai 2004. Nancy Reyes lui succédera en tant que Présidente et CEO. Sous la direction de Robertson, BBDO a été reconnue comme l'une des agences les plus créatives et efficaces au monde, remportant de nombreux prix, dont Network of the Year aux Cannes Lions à sept reprises et Network of the Decade en 2020.
Le mandat de Robertson a vue BBDO honorée comme Agence Globale de l'Année par Ad Age, Adweek et Campaign. L'agence a également été nommée Réseau le Plus Efficace au monde à cinq reprises par le Global Effie Index. Reyes, qui a rejoint BBDO en octobre 2023, est connue pour ses compétences en matière de croissance des clients et de développement des talents. Robertson continuera de soutenir les clients et les équipes dans son nouveau rôle de Président.
BBDO Worldwide hat bedeutende Veränderungen in der Führung angekündigt, wobei Andrew Robertson am 1. Oktober zum Vorsitzenden wechselt, nachdem er seit Mai 2004 als Präsident und CEO tätig war. Nancy Reyes wird ihn als Präsidentin und CEO nachfolgen. Unter Robertsons Leitung wurde BBDO als eine der kreativsten und effektivsten Agenturen weltweit anerkannt und erhielt zahlreiche Auszeichnungen, darunter Network of the Year bei den Cannes Lions siebenmal und Network of the Decade im Jahr 2020.
Während Robertsons Amtszeit wurde BBDO von Ad Age, Adweek und Campaign als Globale Agentur des Jahres ausgezeichnet. Die Agentur wurde außerdem fünfmal von dem Global Effie Index zur wirkungsvollsten Netzwerk der Welt ernannt. Reyes, die im Oktober 2023 zu BBDO kam, ist bekannt für ihre Fähigkeiten im Kundenwachstum und in der Talententwicklung. Robertson wird in seiner neuen Rolle als Vorsitzender weiterhin Kunden und Teams unterstützen.
- Andrew Robertson's successful 20-year tenure as President and CEO
- BBDO named Network of the Year at Cannes Lions seven times
- Recognition as the Most Effective Network in the world five times by Global Effie Index
- Notable new business wins including The Home Depot, Enterprise Holdings, and Heineken
- Smooth leadership transition with Nancy Reyes, known for client growth and talent development
- None.
Nancy Reyes Appointed President and CEO
Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence.
BBDO was named Network of the Year at Cannes Lions a record-setting seven times and, in 2020, the first-ever Network of the Decade. Since 2005, BBDO has also been honored as Global Agency of the Year in Ad Age, Adweek and Campaign, was named Best of the Best by the World Advertising Research Center and has been recognized as the Most Effective Network in the world five times by the Global Effie Index.
"We have been extremely lucky to have an industry titan at the helm of BBDO for over two decades," said John Wren, Chairman and CEO of Omnicom. "Andrew's passion for the business was felt by his people and clients alike, always hands on to ensure the network maintained its industry leading standards of creativity. We are grateful he will continue to guide the network in his new role as Chairman and are excited for Nancy to take the reins as CEO as she propels BBDO into the future."
Andrew was inducted to the AAF Hall of Fame in 2022 and has been named one of The 100 Most Influential Leaders in Marketing, Media and Tech, alongside the likes of Mark Zuckerburg, Tim Cook and Jeff Bezos.
He has worked closely with many of the agency's clients and been instrumental in some of its most notable new business wins, including, in recent years, The Home Depot, Enterprise Holdings, and Heineken.
Nancy Reyes, who joined BBDO in October of last year, has an enviable track record for client growth and talent development.
"When Nancy joined last year as CEO of The
Nancy Reyes expressed her respect and admiration for Robertson: "I recognize I have some big shoes to fill. Andrew's career and legacy is unparalleled – I am lucky he will be around to provide guidance and support to our clients, our teams and me. I am excited to have the opportunity to bring the beautiful community of BBDO together to design where we go from here. This is a fantastic agency with a very long runway ahead."
"I want to be clear. I have no plan to retire," says Robertson. "As Chairman I will be here to help Nancy in whatever ways I can, to coach our people, and to work with our clients, something I have always loved doing."
About BBDO
BBDO Worldwide is a global, full-service marketing communications agency network. At BBDO, our mantra is "The Work. The Work. The Work." We believe passionately in the power of creativity to move people and therefore move brands and businesses towards growth. We've been around for 132 years and we still haven't let the cement harden. That's why, what matters to us is not what we have done but what we're doing now and in the future. To keep forward momentum as we embark on another year of striving to be the most creative and effective agency in service of our clients and our people. BBDO is part of Omnicom (NYSE: OMC) (www.omnicomgroup.com).
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
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SOURCE BBDO
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