STOCK TITAN

Oliveda International, Inc. (OLVI) Announces its Olive Tree People Inc. Subsidiary – a Waterless Beauty Pioneer – Is Opening Its First U.S. Flagship Store in Los Angeles

Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Neutral)
Tags

Oliveda International (OLVI) announced its subsidiary Olive Tree People Inc. is opening its first U.S. flagship store in Los Angeles at 1335 Abbot Kinney, Venice. The company, pioneering in waterless beauty products, achieved $104 million in sales in its second year, growing 200% faster than celebrity beauty brands.

The store will feature an immersive experience inside a replicated 3,000-year-old mountain olive tree. The company replaces conventional beauty products' 70% water content with mountain olive tree cell elixir and bioactive Arbequina oil. The waterless beauty segment is projected to reach $17.21 trillion by 2028.

Olive Tree People operates with over 50,000 waterless beauty consultants in the U.S., aiming to educate 168.6 million women about waterless beauty. The company protects 31,000 ancient mountain olive trees and has been building water wells in Africa since 2013.

Oliveda International (OLVI) ha annunciato che la sua filiale Olive Tree People Inc. aprirà il suo primo negozio flagship negli Stati Uniti a Los Angeles, in 1335 Abbot Kinney, Venice. L'azienda, pioniera nei prodotti di bellezza senza acqua, ha raggiunto 104 milioni di dollari in vendite nel suo secondo anno, crescendo il 200% più velocemente rispetto ai marchi di bellezza delle celebrità.

Il negozio offrirà un'esperienza immersiva all'interno di un albero d'ulivo montano replicato di 3.000 anni. L'azienda sostituisce il 70% del contenuto d'acqua dei prodotti di bellezza convenzionali con elisir cellulare di albero d'ulivo montano e olio bioattivo di Arbequina. Si prevede che il segmento della bellezza senza acqua raggiunga 17,21 trilioni di dollari entro il 2028.

Olive Tree People opera con oltre 50.000 consulenti di bellezza senza acqua negli Stati Uniti, con l'obiettivo di educare 168,6 milioni di donne sulla bellezza senza acqua. L'azienda protegge 31.000 antichi alberi d'ulivo montani e costruisce pozzi d'acqua in Africa dal 2013.

Oliveda International (OLVI) anunció que su filial Olive Tree People Inc. abrirá su primera tienda insignia en EE. UU. en Los Ángeles, en 1335 Abbot Kinney, Venice. La empresa, pionera en productos de belleza sin agua, logró 104 millones de dólares en ventas en su segundo año, creciendo un 200% más rápido que las marcas de belleza de celebridades.

La tienda contará con una experiencia inmersiva dentro de un árbol de olivo de montaña replicado de 3,000 años. La empresa reemplaza el 70% del contenido de agua de los productos de belleza convencionales con elixir celular de árbol de olivo de montaña y aceite bioactivo de Arbequina. Se proyecta que el segmento de belleza sin agua alcanzará 17.21 billones de dólares para 2028.

Olive Tree People opera con más de 50,000 consultores de belleza sin agua en EE. UU., con el objetivo de educar a 168.6 millones de mujeres sobre la belleza sin agua. La empresa protege 31,000 antiguos árboles de olivo de montaña y ha estado construyendo pozos de agua en África desde 2013.

올리베다 인터내셔널 (OLVI)는 자회사인 올리브 트리 피플 Inc.가 로스앤젤레스 1335 애봇 키니, 베니스에 첫 번째 미국 플래그십 매장을 열 것이라고 발표했습니다. 물 없는 뷰티 제품의 선두주자인 이 회사는 두 번째 해에 1억 4천만 달러의 매출을 달성하며 유명인 뷰티 브랜드보다 200% 더 빠르게 성장했습니다.

이 매장은 3,000년 된 산 올리브 나무를 재현한 공간에서 몰입형 경험을 제공합니다. 이 회사는 기존 뷰티 제품의 70% 물 함량을 산 올리브 나무 세포 엘릭서와 생리활성 아르베키나 오일로 대체합니다. 물 없는 뷰티 분야는 2028년까지 17.21조 달러에 이를 것으로 예상됩니다.

올리브 트리 피플은 미국에서 50,000명 이상의 물 없는 뷰티 컨설턴트와 함께 활동하며, 1억 6,860만 여성에게 물 없는 뷰티에 대해 교육할 계획입니다. 이 회사는 31,000 그리스 산 올리브 나무를 보호하고 2013년부터 아프리카에 물 우물을 건설하고 있습니다.

Oliveda International (OLVI) a annoncé que sa filiale Olive Tree People Inc. ouvrira son premier magasin phare aux États-Unis à Los Angeles, au 1335 Abbot Kinney, Venice. L'entreprise, pionnière dans les produits de beauté sans eau, a réalisé 104 millions de dollars de ventes au cours de sa deuxième année, croissant 200 % plus vite que les marques de beauté de célébrités.

Le magasin proposera une expérience immersive à l'intérieur d'un olivier de montagne répliqué de 3 000 ans. L'entreprise remplace 70 % de la teneur en eau des produits de beauté conventionnels par de l'élixir cellulaire d'olivier de montagne et de l'huile bioactive d'Arbequina. Le segment de la beauté sans eau devrait atteindre 17,21 billions de dollars d'ici 2028.

Olive Tree People opère avec plus de 50 000 consultants en beauté sans eau aux États-Unis, visant à éduquer 168,6 millions de femmes sur la beauté sans eau. L'entreprise protège 31 000 anciens oliviers de montagne et construit des puits d'eau en Afrique depuis 2013.

Oliveda International (OLVI) gab bekannt, dass ihre Tochtergesellschaft Olive Tree People Inc. ihr erstes US-Flaggschiff-Geschäft in Los Angeles, 1335 Abbot Kinney, Venice, eröffnet. Das Unternehmen, das Pionierarbeit im Bereich der wasserlosen Schönheitsprodukte leistet, erzielte im zweiten Jahr 104 Millionen Dollar Umsatz und wuchs 200 % schneller als Promi-Schönheitsmarken.

Der Laden wird ein immersives Erlebnis in einem replizierten 3.000 Jahre alten Bergolivenbaum bieten. Das Unternehmen ersetzt den Wasseranteil von 70 % in herkömmlichen Schönheitsprodukten durch Zell-Elixier des Bergolivenbaums und bioaktives Arbequina-Öl. Der Markt für wasserlose Schönheit wird bis 2028 voraussichtlich 17,21 Billionen Dollar erreichen.

Olive Tree People arbeitet mit über 50.000 wasserlosen Schönheitsberatern in den USA und hat das Ziel, 168,6 Millionen Frauen über wasserlose Schönheit aufzuklären. Das Unternehmen schützt 31.000 alte Bergolivenbäume und baut seit 2013 Wasserbrunnen in Afrika.

Positive
  • Achieved $104 million in sales in second year
  • Growing 200% faster than leading celebrity beauty brands
  • Market segment expected to reach $17.21 trillion by 2028
  • Large distribution network of 50,000 waterless beauty consultants
  • Opening first U.S. flagship store in prime Los Angeles location
Negative
  • None.

The new store – at 1335 Abbot Kinney in Venice – will offer a unique opportunity for visitors to immerse themselves in the interior of a 3,000-year-old mountain olive tree and to be one with nature again

Santa Monica, California, March 17, 2025 (GLOBE NEWSWIRE) -- Oliveda International, Inc. (OTC Pink: OLVI) today announced that its Olive Tree People Inc. subsidiary, the fastest-growing waterless beauty company in the world, is opening its first flagship store in the United States in Los Angeles, California.

Olive Tree People achieved $104 million in sales in its second year and is growing 200% faster than leading celebrity beauty brands such as Rhode by Hayley Bieber or JLo by Jennifer Lopez, and six times faster than clean beauty brand Beautycounter.

Waterless beauty and Olive Tree People are now more than just a trend in the U.S.; they have grown into a true movement that will transform the entire beauty industry in the coming years. Waterless beauty is also the fastest-growing segment within the entire beauty industry and is expected to grow to $17.21 trillion by 2028, according to Grandview Research.

With its first flagship store in the U.S., Olive Tree People is setting new standards by creating a world of experience that is unique worldwide. It brings the history of the Olive Tree People brands Oliveda, LA Dope, Olive Rose, Olive Mush, Is That Matty and Olive:Reconnected brands to life, as well as the life-changing power of olive trees, around the legendary Olive Tree House of Oliveda founder Thomas Lommel.

Mr. Lommel commented, “We are not only waterless beauty, but also the first company to work with the frequencies of our wild mountain olive trees in Spain and make them accessible to everyone worldwide.

“For the first time in history, our flagship store at 1335 Abbot Kinney in Venice, Los Angeles will offer a unique opportunity for every visitor to immerse themselves in the interior of a 3,000-year-old mountain olive tree and experience what it feels like to be one with nature again, while simultaneously reconnecting with its unique nature and thus connecting with the infinite life force of Mother Nature.”

Another important part of the flagship store, according to Mr. Lommel, will be to make the holistic cycle that has been practiced for 21 years tangible.
“This is in order to understand that Olive Tree People – through its more than 50,000 waterless beauty consultants in the U.S. – wants to educate 168.6 million women on the difference between conventional and waterless beauty. The holistic cycle explains that we replace the 70% water used in conventional products with the power of our mountain olive tree cell elixir and the polyphenol hydroxytyrosol it contains, and replace the mostly refined oils with our bioactive Arbequina oil, but also that for over 21 years we have been the largest nature conservationist in the region, protecting more than 31,000 ancient, wonderful mountain olive trees by protecting them, bringing them back to life and receiving from them what we need to make waterless beauty a reality. Since 2013, we have been bringing the water that we do not process in our mountain olive trees to the people in Africa by building our own water wells on site,” Mr. Lommel added.

About Oliveda International, Inc. 
Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., as well as the European companies, Olive Tree People Europe AG and Oliveda Deutschland GmbH, as well as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of cosmetic and holistic waterless products related to the olive tree. Lommel is the inventor of the Olive Tree Therapy 10 years in 14 days as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide.

In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, he brings the water that he does not use into his waterless beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network of thousands of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes, and many other industry publications, as well as by Mintel, a world-leading futurology institute. Gigi Hadid and many other celebrities are already Oliveda fans and support its success.   Further information on Oliveda International, Inc. and its subsidiaries and associate companies and brands can be found at www.olivetreepeople.com

Forward-Looking Statements
This press release may contain statements, estimates or projections that constitute "forward-looking statements" pursuant to the safe harbor provisions of the U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties, which may be found in the Company’s filings with OTC Markets Group Inc., that could cause actual results to differ materially from the Company's historical experience and present expectations or projections. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made.  The Company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements unless otherwise required by law. Olive Tree People - Venice Store Location Olive Tree People - Venice Store Location

Attachment



OLVI Investor Relations 
619-202-7456 
olvi@advanceprgroup.com

FAQ

What are Olive Tree People (OLVI)'s sales figures and growth rate in 2025?

Olive Tree People achieved $104 million in sales in its second year, growing 200% faster than leading celebrity beauty brands.

What is the projected market size for waterless beauty by 2028?

According to Grandview Research, the waterless beauty segment is expected to grow to $17.21 trillion by 2028.

Where is OLVI's first U.S. flagship store located and what unique feature does it offer?

The store is located at 1335 Abbot Kinney in Venice, Los Angeles, featuring an immersive experience inside a replicated 3,000-year-old mountain olive tree.

How many waterless beauty consultants does Olive Tree People have in the U.S.?

The company has over 50,000 waterless beauty consultants in the U.S., aiming to educate 168.6 million women about waterless beauty.

How many ancient olive trees does OLVI protect in their conservation efforts?

The company protects more than 31,000 ancient mountain olive trees as part of their conservation efforts.
Oliveda Intnl

OTC:OLVI

OLVI Rankings

OLVI Latest News

OLVI Stock Data

785.00M
122.37M
Household & Personal Products
Consumer Defensive
Link
United States
Santa Monica