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A New Era in Skincare: OLIVE TREE PEOPLE Launches OLIVE ROSE, the World's First Waterless Hydroxytyrosol Skin Tint

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OLIVE TREE PEOPLE, a subsidiary of OLIVEDA International (OTC Pink: OLVI), has launched OLIVE ROSE, the world's first waterless hydroxytyrosol skin tint serum. This innovative product combines buildable coverage with bioactive skin regeneration properties. Available globally from November 15, the serum features hydroxytyrosol, an olive leaf-derived compound 20 times more potent than vitamin C. The product comes in 18 inclusive shades and includes mineral SPF and bioactive hyaluronic acid. OLIVE ROSE is free from parabens, alcohol, silicones, and allergens, targeting concerns like rosacea, dark spots, and acne while providing hydration and cellular protection.

OLIVE TREE PEOPLE, una sussidiaria di OLIVEDA International (OTC Pink: OLVI), ha lanciato OLIVE ROSE, il primo siero per il tono della pelle a base di idrossitirosolo senza acqua al mondo. Questo prodotto innovativo combina una copertura modulabile con proprietà bioattive di rigenerazione della pelle. Disponibile a livello globale dal 15 novembre, il siero contiene idrossitirosolo, un composto derivato dalle foglie d'olivo, 20 volte più potente della vitamina C. Il prodotto è disponibile in 18 tonalità inclusive e include SPF minerale e acido ialuronico bioattivo. OLIVE ROSE è privo di parabeni, alcol, silicone e allergeni, affrontando problematiche come la rosacea, le macchie scure e l'acne, fornendo al contempo idratazione e protezione cellulare.

OLIVE TREE PEOPLE, una subsidiaria de OLIVEDA International (OTC Pink: OLVI), ha lanzado OLIVE ROSE, el primer serum para el tono de piel a base de hidroxitirosol y sin agua en el mundo. Este producto innovador combina una cobertura construible con propiedades bioactivas de regeneración de la piel. Disponible a nivel global a partir del 15 de noviembre, el serum cuenta con hidroxitirosol, un compuesto derivado de las hojas de oliva, 20 veces más potente que la vitamina C. El producto está disponible en 18 tonos inclusivos e incluye SPF mineral y ácido hialurónico bioactivo. OLIVE ROSE está libre de parabenos, alcohol, silicona y alérgenos, abordando preocupaciones como la rosácea, las manchas oscuras y el acné, al tiempo que proporciona hidratación y protección celular.

올리브 나무 사람들은 OLIVEDA International(OTC Pink: OLVI)의 자회사로, 세계 최초의 물 없는 히드록시 티로솔 피부 톤 세럼 OLIVE ROSE를 출시했습니다. 이 혁신적인 제품은 조절 가능한 커버리지를 생물학적 피부 재생 특성과 결합합니다. 11월 15일부터 전 세계에서 이용 가능하며, 이 세럼은 비타민 C보다 20배 더 강력한 올리브 잎 유래 화합물인 히드록시 티로솔이 포함되어 있습니다. 이 제품은 18가지 포괄적인 색상으로 제공되며, 미네랄 SPF와 생물학적 히알루론산을 포함합니다. OLIVE ROSE는 파라벤, 알코올, 실리콘 및 알레르겐이 없으며, 로사세아, 기미 및 여드름과 같은 문제를 타겟으로 하여 수분 공급 및 세포 보호를 제공합니다.

OLIVE TREE PEOPLE, une filiale d'OLIVEDA International (OTC Pink: OLVI), a lancé OLIVE ROSE, le premier sérum teinté à base d'hydroxytyrosol sans eau au monde. Ce produit innovant combine une couverture modulable avec des propriétés bioactives de régénération de la peau. Disponible à l'échelle mondiale à partir du 15 novembre, le sérum contient de l'hydroxytyrosol, un composé dérivé des feuilles d'olive, 20 fois plus puissant que la vitamine C. Le produit est disponible en 18 teintes inclusives et comprend un SPF minéral et de l'acide hyaluronique bioactif. OLIVE ROSE est exempt de parabènes, d'alcool, de silicones et d'allergènes, ciblant des préoccupations telles que la rosacée, les taches brunes et l'acné tout en offrant hydratation et protection cellulaire.

OLIVE TREE PEOPLE, eine Tochtergesellschaft von OLIVEDA International (OTC Pink: OLVI), hat OLIVE ROSE auf den Markt gebracht, das weltweit erste wasserlose Hauttönungsserum mit Hydroxytyrosol. Dieses innovative Produkt kombiniert aufbaubare Deckkraft mit bioaktiven Hautregenerationseigenschaften. Ab dem 15. November weltweit erhältlich, enthält das Serum Hydroxytyrosol, eine aus Olivenblättern gewonnene Verbindung, die 20-mal potenter ist als Vitamin C. Das Produkt ist in 18 inklusiven Farbtönen erhältlich und enthält mineralischen Lichtschutzfaktor und bioaktives Hyaluronsäure. OLIVE ROSE ist frei von Parabenen, Alkohol, Silikonen und Allergenen und richtet sich an Probleme wie Rosazea, Altersflecken und Akne, während es gleichzeitig Feuchtigkeit spendet und Zellschutz bietet.

Positive
  • Launch of innovative first-to-market waterless cosmetic product
  • Distribution through established network of 40,000 consultants
  • Product expansion into new cosmetics category
Negative
  • None.

First-of-its-kind serum combines buildable coverage with bioactive skin regeneration

LOS ANGELES, Nov. 14, 2024 /PRNewswire/ -- OLIVE TREE PEOPLE, a subsidiary of OLIVEDA International, Inc. (OTC Pink: OLVI), a global pioneer in waterless beauty, announces the launch of OLIVE ROSE, the world's first hydroxytyrosol-powered skin tint serum. This innovative, waterless serum marks OLIVE TREE PEOPLE's entry into cosmetics. The antioxidant-rich formula, powered by hydroxytyrosol—an olive leaf-derived compound—is available to the brand's 40,000 consultants and globally on November 15.

Olive Tree People Launches Waterless Make-up

OLIVE ROSE, a waterless skin tint, provides buildable coverage with skin-restoring benefits, setting a new standard in waterless makeup. Powered by hydroxytyrosol—20 times more potent than vitamin C—it regenerates skin, helping address rosacea, dark spots, and acne for a bright, hydrated complexion. With mineral SPF, bioactive hyaluronic acid, and 18 inclusive shades, OLIVE ROSE ensures a radiant, "no-makeup" look for all, with an online shade finder for seamless matching.

Key Benefits:

  • Waterless, hydroxytyrosol-based formula
  • Advanced cellular protection for a natural glow
  • Hydration, texture improvement, and pore refinement
  • Anti-aging, brightening, and acne-fighting properties

"Twenty years ago, when I intuitively developed our first product in the legendary olive tree house, I never imagined it would revolutionize the industry," said Thomas Lommel, founder and CEO of OLIVE TREE PEOPLE. "My mission is to bring the healing benefits of hydroxytyrosol to the world through our transformative skincare company, OLIVE TREE PEOPLE. Today marks a new era for us, with the launch of our waterless makeup inspired by my two daughters, OLIVE ROSE celebrates beauty and nature for the modern world."

The eco-certified Arbequina olive trees in Arroyomolinos de León, Spain, have thrived in the wild for over 4,000 years, supporting biodiversity and preventing soil erosion. These trees produce hydroxytyrosol, a powerful beauty molecule with centuries of healing use, now brought from tree to beauty. Alongside award-winning olive oil, hydroxytyrosol delivers unmatched cellular protection, embodying the resilience that enables these trees to flourish for millennia.

"For years, I've admired my father's discovery of working with hydroxytyrosol, which inspired me to create OLIVE ROSE—a skin tint that nourishes the skin and empowers beauty," said Magda Lommel, co-creator of OLIVE ROSE. "It's about clean beauty that respects both your skin and the planet, from tree to beauty."

OLIVE ROSE reflects OLIVE TREE PEOPLE's commitment to sustainability, adhering to clean beauty standards. Free of parabens, alcohol, silicones, and allergens, it is fragrance-free and suitable for all skin types, promoting inclusivity and eco-consciousness.

About OLIVE TREE PEOPLE
Founded in 2003 by Thomas Lommel, OLIVEDA International, Inc. is a pioneering global leader in waterless beauty. In 2023, the company launched sales through a distinct direct-to-consumer channel in the US. Its innovative skincare formulations replace 70% of water with hydroxytyrosol, a bioactive elixir from wild mountain olive trees, enhancing efficacy and sustainability.

Lommel's journey began in an olive tree house he built for meditation, where he discovered the healing power of olive leaf elixir. This inspired Olive Tree Therapy, a blend of Mediterranean and Ayurvedic principles. With an efficacy 3,000 times greater than olive oil, this elixir reflects the resilience of olive trees, which can live up to 4,000 years.

Through its subsidiary, OLIVE TREE PEOPLE Inc., the company offers brands OLIVEDA, OLIVE ROSE, LA DOPE, and OLIVE MUSH, promoting sustainability across the U.S. OLIVE TREE PEOPLE builds water wells in Africa and provides olive tree sound baths that harness unique tree frequencies. As the largest investor in eco-certified mountain olive trees and a leading conservationist in Arroyomolinos de León, Spain, OLIVEDA International supports global sustainability. For more information, visit www.us.olivetreepeople.com.

Forward-Looking Statements: This press release may contain statements, estimates, or projections that constitute "forward-looking statements" under the safe harbor provisions of U.S. federal securities laws. Generally, words such as "believe," "expect," "intend," "estimate," "anticipate," "project," "will," and similar expressions identify forward-looking statements, which are not historical in nature. Forward-looking statements are subject to risks and uncertainties, detailed in the company's filings with OTC Markets Group Inc., which could cause actual results to differ materially from historical experience or present expectations. Investors should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The company expressly disclaims any obligation or intention to publicly update or revise any forward-looking statements, unless required by law.

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SOURCE Olive Tree People

FAQ

When will OLIVE ROSE by OLIVE TREE PEOPLE (OLVI) be available globally?

OLIVE ROSE will be available globally starting November 15, 2024.

How many shades does OLIVE ROSE skin tint by OLIVE TREE PEOPLE (OLVI) offer?

OLIVE ROSE offers 18 inclusive shades with an online shade finder for matching.

What are the key ingredients in OLIVE TREE PEOPLE's (OLVI) OLIVE ROSE skin tint?

OLIVE ROSE contains hydroxytyrosol from olive leaves, mineral SPF, and bioactive hyaluronic acid. It's free from parabens, alcohol, silicones, and allergens.

What skin concerns does OLIVE ROSE by OLIVE TREE PEOPLE (OLVI) address?

OLIVE ROSE addresses rosacea, dark spots, and acne while providing hydration and cellular protection for a bright, hydrated complexion.

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