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Introduction and Core Business
Oliveda International (OLVI) is a pioneering force in the waterless beauty movement that has redefined cosmetic formulations through the innovative use of hydroxytyrosol—an active compound derived from centuries-old olive trees. With deep-rooted experience in organic certification and the extraction of award-winning extra virgin olive oils, the company has evolved into a multifaceted enterprise engaged in the cultivation, production, and distribution of holistic waterless products. Operating across Europe and North America, Oliveda Intnl leverages its extensive expertise from its long-established European subsidiaries, including Oliveda Deutschland GmbH based in Düsseldorf, to fuel its dynamic direct-to-consumer channels and flagship stores in key cities like Berlin and Düsseldorf.
Innovative Business Model and Product Strategy
Oliveda Intnl differentiates itself by pioneering a waterless approach to beauty. Rather than relying on traditional formulations that use a high proportion of water and preservatives, the company replaces up to 70% of the watery phase with a potent, natural olive-derived extract. This strategy not only enhances product efficacy but also positions the brand as an innovator in the clean beauty realm. Its products, formulated with a 365-day satisfaction guarantee, have gained acclaim for their transformative benefits and are produced under strict organic certification standards.
Market Position and Industry Significance
Positioning itself at the confluence of science and nature, Oliveda Intnl operates in an industry that increasingly values sustainability, transparency, and efficiency. As awareness grows regarding the inefficacies of traditional cosmetic formulations laden with fillers, the market has warmly received the waterless beauty concept. The company competes with broader segments of clean beauty and direct-to-consumer cosmetic brands by emphasizing its natural, sustainable, and scientifically backed ingredients. Its integration of hydroxytyrosol into skincare routines resonates with consumers seeking long-lasting, efficacious beauty solutions.
Product Innovation and Technology
At the heart of Oliveda Intnl’s operations is a commitment to harnessing nature’s best. The company’s formulation process retains the vitality of its mountain olive trees, offering products that deliver a high concentration of bioactive compounds. This rigorous process, coupled with a proprietary methodology refined over decades, protects the cellular integrity of both the trees and human skin, making its products distinctly effective. By replacing conventional water-heavy bases with naturally potent ingredients, the company not only enhances product performance but also curtails the use of unnecessary additives.
Global Expansion and Direct-to-Consumer Excellence
With an impressive track record that spans over 20 years in Europe and an explosive debut in the United States, Oliveda Intnl has solidified its global footprint through a well-orchestrated direct-to-consumer strategy. The company’s rapid expansion and the development of its distribution centers highlight its ability to scale operations while maintaining an intimate connection with its customer base. This approach supports strong community-building among its network of waterless beauty consultants, who play an integral role in promoting and educating about the distinctive benefits of its products.
Sustainability and Social Responsibility
Oliveda Intnl’s operations are deeply intertwined with environmental stewardship and sustainable practices. The company not only champions a waterless beauty revolution to maximize product efficacy but also reinvests the saved water by building water wells in Africa. This humanitarian effort underscores its commitment to creating a positive impact while reinforcing the natural cycle from tree to beauty. By merging ecological consciousness with advanced cosmetic science, Oliveda Intnl exemplifies a balanced approach to modern, ethical business practices.
Conservation and Legacy
Beyond its product lineup, the founder and CEO, Thomas Lommel, has consistently nurtured and protected ancient mountain olive trees, ensuring that the legacy of natural beauty endures. His innovations extend to unique treatment concepts and holistic wellness practices that have received validation from conventional medicine. This commitment to preserving the heritage of olive trees not only strengthens the brand’s authenticity but also positions it as a stalwart advocate for sustainability in the global beauty industry.
Conclusion
Oliveda International stands out as an exemplary model of innovation in the beauty industry. Its waterless beauty products, driven by cutting-edge technology and sustainable practices, address the evolving demands of modern consumers. Through a robust direct-to-consumer model and deliberate global expansion, the company continues to bridge the gap between natural heritage and modern cosmetic science, underscoring its significant and enduring presence in the competitive landscape of clean beauty.
Oliveda International (OLVI) reported exceptional growth for its subsidiary Olive Tree People, achieving over 400% growth in Q1 2025, following $104.5 million in U.S. sales last year. The company announced several strategic initiatives for 2025, including:
- Opening of Olive Tree People Experience stores
- Expansion into Canada and Europe
- Launch of Olive Rose brand products at New York Fashion Week
- Introduction of new Oliveda products and a pet brand
To support growth, OLVI acquired land with 1,580 150-year-old mountain olive trees in Q1 2025, adding to their existing 31,000+ trees. The company plans to obtain eco-certification for all trees before production. Additionally, marketing initiatives include upcoming photo shoots with Vanity Fair and Vogue in April and May 2025.
Oliveda International (OLVI) subsidiary Olive Tree People Inc. has announced the establishment of the first International Hydroxytyrosol Award, offering up to $100,000 annually to advance research in hydroxytyrosol and olive tree longevity.
The company highlights its pioneering work with hydroxytyrosol, dating back to 2003 when founder Thomas Lommel discovered its synergy with Vitamin C, leading to the formula '1+1=<3'. This discovery resulted in the development of I01, a dietary supplement, and the world's first hydroxytyrosol corrective skincare line in 2015.
According to Brunswick Laboratories, hydroxytyrosol demonstrates superior antioxidant properties with an ORAC value of 27,000, significantly higher than Vitamin C's 2,100. Olive Tree People positions itself as a pioneer in waterless beauty and the global leader in hydroxytyrosol-containing beauty products.
Oliveda International (OLVI) announced its subsidiary Olive Tree People Inc. is opening its first U.S. flagship store in Los Angeles at 1335 Abbot Kinney, Venice. The company, pioneering in waterless beauty products, achieved $104 million in sales in its second year, growing 200% faster than celebrity beauty brands.
The store will feature an immersive experience inside a replicated 3,000-year-old mountain olive tree. The company replaces conventional beauty products' 70% water content with mountain olive tree cell elixir and bioactive Arbequina oil. The waterless beauty segment is projected to reach $17.21 trillion by 2028.
Olive Tree People operates with over 50,000 waterless beauty consultants in the U.S., aiming to educate 168.6 million women about waterless beauty. The company protects 31,000 ancient mountain olive trees and has been building water wells in Africa since 2013.
Oliveda International's (OTC Pink: OLVI) subsidiary Olive Tree People has reported remarkable growth, achieving $104.5 million in sales during its second year in the U.S. market - representing a 1700% growth. The company, specializing in waterless beauty products, has outpaced the growth of several celebrity beauty brands.
The company has expanded its presence with over 50,000 waterless beauty consultants in the U.S. and is now extending operations to Canada and Europe. CEO Thomas Lommel attributes this success to increasing consumer awareness about waterless beauty benefits compared to conventional products containing up to 95% fillers.
The company plans to celebrate its achievements by featuring 25 of its consultants in TIME magazine's Women of the Year March 2025 issue. With women comprising 99% of the company, Olive Tree People aims to expand its consultant network to 125,000 across USA, Canada, and Europe by end-2025. The waterless beauty segment is projected to reach $17.21 billion by 2028.
Oliveda International Inc. (OTC Pink: OLVI) has reported remarkable growth for its subsidiary Olive Tree People Inc., achieving $104.5 million in net revenue during its second year of U.S. operations - representing a stunning 1700% growth rate. The waterless beauty company has outpaced several celebrity beauty brands, growing faster than JLo Beauty and twice as fast as Rhode by Hailey Bieber.
The company has built a network of over 50,000 waterless beauty consultants in the U.S. and is now expanding into Canada and Europe. CEO Thomas Lommel attributes this success to increasing consumer awareness about waterless beauty versus conventional clean beauty products, which can contain up to 95% fillers.
The company plans to celebrate its achievements by featuring 25 of its consultants in Time magazine's Women of the Year March 2025 issue. Olive Tree People aims to expand its consultant network to 125,000 across the USA, Canada, and Europe by the end of 2025. According to Grand View Research, the waterless beauty segment is projected to reach $17.21 billion by 2028.
Oliveda International (OLVI) reported exceptional growth for its Olive Tree People subsidiary, achieving over 1,000% growth in January 2025. The company announced plans to expand its European presence through a direct-to-consumer model in fall 2025, marking a significant shift from its 20-year retail presence.
The company will transform its flagship stores in Berlin and Düsseldorf into Olive Tree People Experience stores, featuring tree houses as centerpieces. The strategic transition involves removing products from retail shelves across European markets and deploying over 50,000 waterless beauty consultants. The company aims to expand its consultant network to 120,000 by the end of 2025, positioning itself as the fastest-growing waterless beauty company globally.
Oliveda International (OLVI) reported exceptional growth for its Olive Tree People subsidiary, achieving a 1,650% increase in Q4 2024. The company specializes in waterless beauty products, replacing traditional water content (up to 70%) with olive leaf cell elixir. CEO Thomas Lommel emphasized their commitment to sustainable beauty and water conservation, highlighting their initiative to build wells in Africa with the water saved from production.
The company plans ambitious marketing campaigns in 2025 targeting 168.6 million U.S. women through major media outlets including New York Times, Vogue, Forbes, and Harper's Bazaar. Their products feature a 365-day satisfaction guarantee and are composed of 95% different ingredients compared to conventional beauty products.
Oliveda International's subsidiary Olive Tree People reports remarkable growth in the waterless beauty sector, achieving 2,850% growth and approximately $100 million turnover in its second year in the U.S. The company has expanded to nearly 50,000 waterless beauty consultants and plans global expansion into Canada, the UK, Europe, and worldwide. Allied Market Research projects the waterless cosmetics market to reach $22 billion by 2031.
The company targets $250 million in revenue for 2025 and has strengthened its leadership team with a new VP of international sales and four senior national/international sales directors. Founded by Thomas Lommel, who developed waterless beauty and olive tree therapy in 2001, the company positions itself as a Mediterranean alternative to Ayurveda.
Oliveda International's subsidiary Olive Tree People reports significant growth in the waterless beauty market, achieving 2,850% growth and approximately $100 million turnover in its second year in the U.S. The company has expanded to nearly 50,000 waterless beauty consultants and plans global expansion into Canada, the UK, Europe, and worldwide.
According to Allied Market Research, the waterless cosmetics market is projected to reach $22 billion by 2031. The company has strengthened its international sales team with a new VP and four senior directors to support its expansion plans, targeting $250 million in revenue for 2025.
Oliveda International's subsidiary Olive Tree People has achieved remarkable sales growth, reaching $3.7 million in daily sales just 21 months after launching in the United States. The company started with 40 packages per day in Venice Beach and has since built its own distribution center capable of handling 20,000 packages daily. The growth is attributed to their waterless beauty movement, which has attracted 50,000 beauty consultants. The company maintains direct customer relationships by handling all operations in-house without third-party providers.