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Former Executive of Danone, Kraft and IAC Joins Organic Garage’s Future of Cheese as Strategic Advisor
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Organic Garage Ltd. (OTCQX: OGGFF) has appointed Yosi Heber to its Advisory Board for Future of Cheese Inc., a plant-based food subsidiary. Heber brings over 20 years of experience from executive roles at Kraft Heinz Co., Danone S.A., and IAC. He will collaborate with senior management on marketing strategies and expanding the brand into the U.S. market. The plant-based food sector is rapidly growing, and this strategic appointment aims to position Future of Cheese as a leader in this space.
Positive
Yosi Heber appointed to the Advisory Board of Future of Cheese, enhancing leadership expertise.
Heber's extensive background in marketing and brand development is expected to drive growth.
Strategic focus on expanding brand presence in the U.S. plant-based food market.
Negative
None.
TORONTO--(BUSINESS WIRE)--
Organic Garage Ltd. (TSXV: OG) (FRA: 9CW1) (OTCQX: OGGFF), one of Canada’s leading independent grocers, is excited to announce that Mr. Yosi Heber, a former Executive of Kraft Heinz Co., Danone S.A. and IAC/ InterActiveCorp has joined the Advisory Board of its wholly-owned plant-based food company, Future of Cheese Inc. (“Future of Cheese” or the “Company”).
Mr. Heber brings a tremendous wealth of knowledge and expertise to the Future of Cheese team, having built a highly successful career in EVP, CMO and GM positions across multiple industries in the US and Europe. Mr. Heber spent over 13 years at Kraft and Danone in various Executive levels and four years as Chief Marketing Officer of Barry Diller’s IAC/InterActiveCorp’s Entertainment Division, where he worked closely with IAC digital giants Expedia, Ticketmaster, Match.com, and Lending Tree. In 2006, Mr. Heber founded Oxford Hill Partners and has since accumulated significant profit achievements driving hundreds of millions of dollars in marketing revenue streams for global multinational clients including Procter & Gamble, Novartis, Pitney Bowes, Nestle, Hyundai Capital, UnitedHealthcare, Krispy Kreme, Textron, Readers Digest, and Clorox. For the past 20 years, Mr. Heber has served as a Board Member of the Wharton Global Marketing Practicum, at the Wharton Business School in the US, and has been featured on media outlets including The New York Times, USA Today and CNBC.
Mr. Heber will work closely with the Company’s senior management team to develop and execute brand and product specific marketing, retail and consumer driven strategies, assist in introducing the Company’s products to the US market, help to build significant strategic relationships, and establish Future of Cheese as a leader in the plant-based food category.
“Plant-based foods are quickly becoming one of the hottest growth areas of the entire global food industry, and I’m very excited to be working with such a talented team who have developed ‘paradigm changing’ dairy products that are at the cutting edge of the plant-based revolution,” stated Yosi Heber.
“We are thrilled to have Mr. Heber join our team,” commented Jen Wojtaszek, President of Future of Cheese. “His confidence and guidance in the direction and future outlook of our company will be of tremendous value to the growth of our brand and the exceptional products we are bringing to market.”
About Future of Cheese
The Future of Cheese (a subsidiary of Organic Garage Ltd.) is a Canadian plant-based cheese innovator and manufacturer led by one of the world's best and recognized cheese makers, along with one of Canada's top chefs, and supported by a team of science minds and sustainability experts. Utilizing unique aging and manufacturing processes, a well-established distribution network and high-profile marketing channels, the Company is set to disrupt the rapidly growing plant-based dairy alternatives market, paving the way for the future of plant-based dairy alternatives! For more information please visit the Future of Cheese website at www.futureofcheese.com.
About Organic Garage Ltd.
Organic Garage (TSXV: OG | OTCQX:OGGFF | FRA: 9CW1) is one of Canada’s leading independent organic grocers and is committed to offering its customers a wide selection of healthy and natural products at everyday affordable prices. The Company’s stores are in prime retail locations designed to give customers an inclusive, unique and value-focused grocery shopping experience. Founded in 2005 by a fourth-generation grocer, Organic Garage is headquartered in Toronto. The Company is focused on continuing to expand its retail footprint within the Greater Toronto Area. For more information please visit the Organic Garage website at www.organicgarage.com.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as "forward-looking statements") within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "may", "will", "project", "should" or similar words, including negatives thereof, suggesting future outcomes.
Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of Organic Garage, that may cause the actual results, level of activity, performance or achievements of Organic Garage to be materially different from those expressed or implied by such forward looking statements. Although Organic Garage has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.
Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause Organic Garage's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, Organic Garage assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.
What is the significance of Yosi Heber's appointment at Organic Garage?
Yosi Heber's appointment is significant as it brings extensive marketing and brand development expertise to Future of Cheese, helping the company to grow in the competitive plant-based food market.
How will Yosi Heber impact Future of Cheese's market strategy?
Heber will work closely with the senior management team to develop and execute marketing strategies, aiming to establish Future of Cheese as a leader in the plant-based sector.
What is Organic Garage’s focus with Future of Cheese?
Organic Garage's focus with Future of Cheese is to disrupt the plant-based dairy alternatives market by leveraging unique aging and manufacturing processes.
When was Yosi Heber announced as part of the Organic Garage Advisory Board?
Yosi Heber was announced as part of the Organic Garage Advisory Board in a press release dated October 2023.
