Office Depot Welcomes Hallmark, Expanding Its Selection for Celebrations and Everyday Moments
Office Depot, an operating company of The ODP (ODP), has announced a new partnership with Hallmark to expand its product offerings. The collaboration will bring Hallmark's iconic greeting cards, stationery, and gift wrap to more than 885 Office Depot stores across the country. This move complements Office Depot's growing party supply selection and follows recent partnerships with Telos, Dun & Bradstreet, and Dormify.
The Hallmark product assortment at Office Depot will include greeting cards, gift wrap, stationery, and party supplies. This expansion aims to position Office Depot as a one-stop destination for both office supplies and celebration needs, leveraging the retailer's existing Copy and Print centers for custom printing services.
Office Depot, una società operante di The ODP (ODP), ha annunciato una nuova partnership con Hallmark per ampliare la propria offerta di prodotti. La collaborazione porterà le iconiche cartoline di compleanno, cancelleria e carte regalo di Hallmark in oltre 885 negozi Office Depot in tutto il paese. Questa iniziativa si somma alla crescente selezione di articoli per feste di Office Depot e segue recenti collaborazioni con Telos, Dun & Bradstreet e Dormify.
La selezione di prodotti Hallmark presso Office Depot includerà cartoline di compleanno, carte regalo, cancelleria e articoli per feste. Questa espansione mira a posizionare Office Depot come un unico punto di riferimento per articoli da ufficio e necessità per celebrazioni, sfruttando i centri di Copia e Stampa esistenti del rivenditore per servizi di stampa personalizzata.
Office Depot, una empresa operativa de The ODP (ODP), ha anunciado una nueva asociación con Hallmark para expandir su oferta de productos. La colaboración llevará las icónicas tarjetas de felicitación, papelería y envoltura de regalos de Hallmark a más de 885 tiendas de Office Depot en todo el país. Este movimiento complementa la creciente selección de suministros para fiestas de Office Depot y sigue a asociaciones recientes con Telos, Dun & Bradstreet y Dormify.
La variedad de productos de Hallmark en Office Depot incluirá tarjetas de felicitación, envoltura de regalos, papelería y suministros para fiestas. Esta expansión tiene como objetivo posicionar a Office Depot como un destino único para artículos de oficina y necesidades de celebración, aprovechando los centros de Copia e Impresión existentes para servicios de impresión personalizada.
오피스디포(Office Depot)는 ODP(The ODP)의 운영 회사로서 할마크(Hallmark)와의 새로운 파트너십을 발표했습니다. 이번 협력으로 할마크의 아이코닉한 인사 카드, 문구류, 선물 포장이 전국 885개 오피스디포 매장에 추가됩니다. 이 조치는 오피스디포의 증가하는 파티 용품 선택과 함께하며, 최근 텔로스(Telos), 던 & 브래드스트리트(Dun & Bradstreet), 도르미파이(Dormify)와의 파트너십을 따릅니다.
오피스디포에서 제공하는 할마크 제품에는 인사 카드, 선물 포장, 문구류 및 파티 용품이 포함될 것입니다. 이번 확장은 오피스디포를 사무용품과 축하 용품을 위한 원스톱 목적지로 자리매김하고, 기존의 복사 및 인쇄 센터를 활용하여 맞춤형 인쇄 서비스를 제공하는 것을 목표로 하고 있습니다.
Office Depot, une entreprise opérante de The ODP (ODP), a annoncé un nouveau partenariat avec Hallmark pour élargir son offre de produits. La collaboration apportera les célèbres cartes de vœux, fournitures de bureau et papiers cadeaux de Hallmark dans plus de 885 magasins Office Depot à travers le pays. Cette initiative complète la sélection croissante de fournitures de fête d'Office Depot et fait suite à des partenariats récents avec Telos, Dun & Bradstreet et Dormify.
L'assortiment de produits Hallmark chez Office Depot comprendra cartes de vœux, papiers cadeaux, fournitures de bureau et articles de fête. Cette expansion vise à positionner Office Depot en tant que destination unique pour les fournitures de bureau et les besoins de célébration, tirant parti des centres de copie et d'impression existants pour des services d'impression personnalisée.
Office Depot, ein operatives Unternehmen von The ODP (ODP), hat eine neue Partnerschaft mit Hallmark angekündigt, um sein Produktangebot zu erweitern. Die Zusammenarbeit wird die ikonischen Grußkarten, Schreibwaren und Geschenkverpackungen von Hallmark in mehr als 885 Office Depot-Filialen im ganzen Land bringen. Dieser Schritt ergänzt das wachsende Partybedarf-Sortiment von Office Depot und folgt auf kürzliche Partnerschaften mit Telos, Dun & Bradstreet und Dormify.
Das Hallmark-Produktangebot bei Office Depot wird Grußkarten, Geschenkverpackungen, Schreibwaren und Partybedarf umfassen. Diese Expansion zielt darauf ab, Office Depot als Einkaufsziel für Bürobedarf und Feierlichkeiten zu positionieren, indem die bestehenden Kopier- und Druckzentren für maßgeschneiderte Druckdienste genutzt werden.
- Expansion of product offerings with the addition of Hallmark products in 885 stores
- Potential to attract new customers seeking celebration and gift-related items
- Synergy between Hallmark products and Office Depot's existing Copy and Print services
- Recent partnerships with Telos, Dun & Bradstreet, and Dormify indicate strategic growth initiatives
- None.
Insights
The partnership between Office Depot and Hallmark represents a strategic move to diversify Office Depot's product offerings and potentially increase foot traffic in their physical stores. This collaboration aligns with the broader trend of retailers expanding their product mix to create one-stop-shop experiences for consumers. However, the impact on Office Depot's bottom line is likely to be minimal in the short term.
The addition of Hallmark products may help Office Depot capture a slice of the
While this move shows Office Depot's commitment to adapting to changing consumer needs, it's important to note that the greeting card industry has been facing challenges due to digital alternatives. Investors should monitor how this partnership performs in driving incremental sales and whether it leads to increased customer loyalty and repeat visits.
Office Depot's partnership with Hallmark is part of a larger strategy to reposition itself as more than just an office supply store. This move, along with recent collaborations with Telos, Dun & Bradstreet and Dormify, indicates a shift towards becoming a more versatile retailer catering to both business and personal needs.
The addition of Hallmark products could potentially increase the average transaction value and attract a broader customer base, especially during key gift-giving seasons. However, the success of this strategy hinges on effective cross-merchandising and store layout optimization to ensure the new products complement rather than cannibalize existing offerings.
While this diversification may help mitigate the declining demand for traditional office supplies due to digitalization, it also puts Office Depot in direct competition with established players in the greeting card and party supply sectors. The company will need to leverage its existing customer base and loyalty programs effectively to gain traction in these new product categories.
Hallmark is the latest new partnership for the retailer following previously announced collaborations with Telos, Dun & Bradstreet and Dormify
The relationship with Hallmark is just the latest new offering from the retailer. Office Depot has continued to expand its product and services assortment through a series of new partnerships and collaborations including:
- TSA PreCheck® enrollment services in collaboration with Telos.
- Dormify products to expand its offering of college dorm and school supplies.
- Power.Up™, a Dun & Bradstreet program presented by Office Depot that offers business owners credit, marketing, data, creative, and advertising services to help them grow and succeed.
“We are thrilled to welcome the Hallmark brand and their exceptional product assortment into our retail stores," said Andrew Tomlin, vice president of print and business services at Office Depot. "With Hallmark's renowned occasions assortment, combined with Office Depot's capability to custom print products through our Copy and Print centers, we are uniquely positioned to be the go-to destination for all of life's special moments."
Customers will find a variety of Hallmark products at Office Depot and OfficeMax stores, including:
- Greeting Cards: A selection of cards for birthdays, holidays, and other occasions to help customers express themselves.
- Gift Wrap and Accessories: High-quality wrapping paper, gift bags, and bows to make gifts even more special.
- Stationery: Notepads, notecards, and journals to inspire creativity and keep you organized.
- Party Supplies: Partyware, candles, and decorations to add a festive touch to any celebration.
“Bringing Hallmark products to Office Depot locations allows us to make it even easier for people to celebrate life’s meaningful moments,” said Chris Fugate, senior director of national accounts at Hallmark. “We are thrilled to be where consumers can shop for their office and personal needs.”
To find an Office Depot or OfficeMax store carrying the Hallmark collection near you, visit: https://www.officedepot.com/storelocator/
About Office Depot
Office Depot, LLC, an operating company of The ODP Corporation, is a leading specialty retailer providing innovative products and services delivered through a fully integrated omnichannel platform of Office Depot and OfficeMax retail stores and an award-winning online presence, OfficeDepot.com, to support the productivity and organization of its small business, home office and education clients. Office Depot is committed to enabling its clients’ success, strengthening local communities and providing equal opportunities for all. For more information, visit officedepot.com, download the Office Depot app on your iPhone or Android, and follow @officedepot on Facebook, Twitter, Instagram and TikTok.
About The ODP Corporation
The ODP Corporation (NASDAQ:ODP) is a leading provider of products, services, and technology solutions through an integrated business-to-business (B2B) distribution platform and omni-channel presence, which includes supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies ODP Business Solutions, LLC; Office Depot, LLC; and Veyer, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day. For more information, visit theodpcorp.com.
ODP and ODP Business Solutions are trademarks of ODP Business Solutions, LLC. Office Depot is a trademark of The Office Club, LLC. OfficeMax is a trademark of OMX, Inc. Veyer is a trademark of Veyer, LLC. Varis is a trademark of Varis, Inc. ©2024 Office Depot, LLC. All rights reserved. Any other product or company names mentioned herein are the trademarks of their respective owners.
About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in
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Office Depot Media Contact:
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Source: The ODP Corporation
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