Office Depot Introduces New Ad Campaign, “OD Does It”

Rhea-AI Summary

Office Depot has launched a new advertising campaign titled “OD Does It,” featuring Montell Jordan's hit song “This is How We Do It.” The campaign highlights Office Depot's wide range of products and services, which include custom signs, banners, furniture, office supplies, dorm décor, technology, and even TSA Pre-Check services. The ad aims to showcase Office Depot's commitment to aiding small businesses, home offices, and educational customers. The campaign is being aired nationally across various media platforms including social media, online display, and streaming services like ESPN, Paramount+, ABC, and Peacock.

Positive

• Office Depot's new ad campaign, 'OD Does It,' aims to increase brand visibility and customer engagement.
• The use of Montell Jordan's hit song 'This is How We Do It' may attract a broad audience due to its popularity.
• The campaign highlights a diverse range of products and services, potentially attracting various customer demographics.
• National airing across platforms like ESPN, Paramount+, ABC, and Peacock increases the campaign's reach.
• The campaign aligns with Office Depot's long-term focus on helping customers achieve success.

Negative

• There is no specific mention of financial impact or projected ROI from the campaign.
• The success of the campaign heavily relies on its reception, which remains uncertain.
• No specific data on increased sales or customer acquisition from this new campaign is provided.

Featuring the #1 hit “This is How We Do It” by Montell Jordan, “OD Does It” highlights the brand’s expanded categories of products and services from party and school supplies to dorm décor, as well as furniture and accessories for every workspace.

BOCA RATON, Fla.--(BUSINESS WIRE)-- Office Depot, a leading omnichannel retailer dedicated to helping its small business, home office and education customers live more productive and organized lives, is promoting its wide variety of innovative products and services through its new ad campaign, “OD Does It.” Custom signs and banners, marketing materials, furniture, office supplies, dorm décor, technology, party supplies, even TSA Pre-Check services – OD Does It … and more.

The campaign uses Montell Jordan’s iconic hit “This is How We Do It” in the commercial to spotlight all the ways Office Depot can help customers with everything from tech support to party supplies. The video is running nationally right now across social media, online display, and streaming services like ESPN, Paramount+, ABC, and Peacock.

“For more than 35 years, Office Depot has been focused on helping our customers achieve success, however they’ve defined it,” said Kevin Moffitt, executive vice president of The ODP Corporation and president of Office Depot. “This campaign is all about showcasing the extensive portfolio of products and services we have available and the associates who help make it happen every day.”

For more information about all the ways Office Depot OfficeMax makes lives a whole lot easier in the home, office and classroom, visit https://www.officedepot.com/l/oddoesit.

About Office Depot
Office Depot, LLC, an operating company of The ODP Corporation, is a leading specialty retailer providing innovative products and services delivered through a fully integrated omnichannel platform of Office Depot and OfficeMax retail stores and an award-winning online presence, OfficeDepot.com, to support the productivity and organization of its small business, home office and education clients. Office Depot is committed to enabling its clients’ success, strengthening local communities and providing equal opportunities for all. For more information, visit officedepot.com, download the Office Depot app on your iPhone or Android and follow @officedepot on Facebook, Twitter, Instagram and TikTok.

Office Depot is a trademark of The Office Club, LLC. OfficeMax is a trademark of OMX, Inc. Any other product or company names mentioned herein are the trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240613027787/en/

Media Relations

mediarelations@officedepot.com

Source: Office Depot, LLC

FAQ

What is the focus of Office Depot's new ad campaign 'OD Does It'?

The campaign highlights Office Depot's wide range of products and services, including custom signs, furniture, office supplies, dorm décor, technology, and TSA Pre-Check services.

Which song features in Office Depot's 'OD Does It' ad campaign?

The campaign features Montell Jordan's hit song 'This is How We Do It'.

Where is Office Depot's 'OD Does It' campaign being aired?

The campaign is running nationally across social media, online display, and streaming services like ESPN, Paramount+, ABC, and Peacock.

Who is highlighting the 'OD Does It' campaign?

Kevin Moffitt, executive vice president of The ODP and president of Office Depot, emphasized the campaign's focus on showcasing their extensive product portfolio.

What types of products are featured in Office Depot's 'OD Does It' campaign?

The campaign features products ranging from custom signs and banners to furniture, office supplies, dorm décor, technology, and party supplies.