Outbrain Expands Leadership Team with New Chief Marketing Officer
Outbrain Inc (Nasdaq: OB) announced the appointment of Paul Knegten as Chief Marketing Officer, a newly created role, on February 14, 2022. Knegten, who has extensive experience in advertising technology, will spearhead Outbrain's global marketing efforts aimed at enhancing the company's brand presence and strategic initiatives following its recent IPO. Previously CMO at Beeswax, acquired by Comcast's FreeWheel, he brings a wealth of knowledge to Outbrain. Co-CEO David Kostman highlighted Knegten's proven track record as vital for the company’s growth in the evolving digital advertising landscape.
- Appointment of Paul Knegten enhances executive team with extensive marketing experience.
- Knegten's background in ad tech could drive growth and brand recognition.
- Strategic global marketing efforts expected to elevate Outbrain's market position.
- Transition into a new marketing leadership role may pose initial challenges.
- Dependence on Knegten's past performance in a rapidly evolving industry raises concerns about adaptability.
Paul Knegten Brings Extensive Enterprise Experience In Digital Publishing and Advertising to Elevate Outbrain’s Global Brand and Support its Growth Plans
NEW YORK, Feb. 14, 2022 (GLOBE NEWSWIRE) -- Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, announced the appointment of Paul Knegten, to the newly created position of Chief Marketing Officer, expanding the organization’s global marketing efforts, following the company’s recent IPO.
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand. He will oversee the global and regional planning, development and execution of Outbrain’s strategic and product marketing programs and campaigns.
With a deep background in advertising technology, Knegten has made a name for himself across brand leaders such as Comcast, Yahoo!, MediaMath and more. Prior to joining Outbrain, Knegten was CMO of Beeswax, which was acquired in 2021 by Comcast’s FreeWheel. Following the acquisition of Beeswax, Knegten joined FreeWheel, the leading CTV platform, as a senior marketing executive. Knegten brings his experience in this hyper growth sector of ad tech to Outbrain.
“Paul is a talented, experienced and impressive addition to our executive team and the ideal person to drive our brand and global marketing,” said David Kostman, Co-CEO of Outbrain. “Paul’s extensive and proven track record in our markets will be invaluable as we continue to grow as a leading recommendation platform for the open web across platforms.”
“I have been watching Outbrain since its founding with admiration and am beyond excited to join this amazing team and build upon Outbrain's unparalleled technology and product leadership." said Paul Knegten, Outbrain’s new CMO. "We’re at an exciting moment in the digital ad industry, especially as the industry becomes less dependent on cookies and moves even more toward platforms like Outbrain that deliver value through context and better user experience.”
About Outbrain
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
Media Contact:
Katie Tankersley
Ktankersley@outbrain.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/60f0dfcc-27a8-454f-b666-80bb0ae62a67
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